Blue Apron’s Annual Thanksgiving Menu is Back with More Options Than Ever Before

Rhea-AI Summary

Blue Apron (NYSE: APRN) announces its 2022 Thanksgiving menu, offering more variety than ever, available with or without a subscription. Customers can choose from a classic turkey dinner, a vegetarian meal, or a glazed ham option, with additional holiday-inspired add-ons for customization. The meals aim to simplify holiday cooking, featuring easy-to-follow recipes and seasonal ingredients. Orders start on October 7, with shipping beginning on November 7. The offerings serve various party sizes and include comprehensive cooking guides.

Positive

• Expanded Thanksgiving menu with diverse options including turkey, vegetarian, and ham meals.
• Focus on easy-to-prepare recipes appeals to a broad customer base.
• Availability of meal kits with or without subscription enhances accessibility.

Negative

• None.

Flexible, Mix-and-Match Offerings Designed to Simplify Holiday Meal Planning

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) brings back its annual Thanksgiving menu with more options than ever before, available with or without a subscription. Designed to simplify holiday meal planning, customers can choose a classic turkey dinner as well as a vegetarian meal that comes with the option of adding a mustard glazed baked ham. In addition, holiday-inspired Add-ons will be available to mix-and-match so customers can build a feast tailored to varying party sizes.

Blue Apron’s Thanksgiving Box is a traditional, yet elevated take on the classic turkey dinner designed to simplify holiday meal planning. (Photo: Business Wire)

“Our extensive Thanksgiving menu features easy-to-prepare recipes, regardless of a person’s skill level in the kitchen. Each offering was created with flexibility in mind to appeal to a variety of taste preferences,” said John Adler, Blue Apron’s Vice President of Culinary. “The recipes feature bright, seasonal produce, specialty ingredients and are inspired by beloved holiday favorites with a sophisticated twist.”

Available to order starting October 7, each Thanksgiving box includes a complete guide with step-by-step cooking instructions, designed to support customers as they prepare their meal.

The Classic Thanksgiving Box
“Following last year’s successful offering, we brought the entire menu back for a traditional, yet elevated take on the classic turkey dinner,” continued Adler. “We made simple tweaks to certain recipes, like swapping smoked gouda for cheddar cheese in our mashed potatoes and using candied ginger to create a more family-friendly cranberry sauce.”

The menu serves up to 8 and includes:

• Savory Butter Roasted Turkey Breast
• Homemade Garlic & Herb Gravy
• Fresh Cranberry Sauce with Ginger & Spicy Maple Syrup
• Roasted Brussels Sprouts with Fried Rosemary & Pumpkin Seeds
• Brown Butter & White Cheddar Mashed Potatoes with Romano Cheese & Chives
• Apple Crumb Pie with Caramel & Almonds

The Vegetarian Holiday Box
“Our brand new vegetarian box is a plant-forward menu that features a delicious and well-composed mix of recipes with distinctive ingredients,” expanded Adler. “It is anchored flawlessly around a delicious three-cheese truffle Cascatelli pasta bake, and the pre-made chocolate mousse guarantees a show-stopping finish with almost no effort.”

The menu serves up to 10 and includes:

• Three-Cheese Cascatelli Pasta Bake with Mushrooms, Spinach & Truffle Breadcrumbs
• Roasted Brussels Sprouts with Calabrian Brown Butter Vinaigrette & Walnuts
• Arugula & Orange Salad with Pistachios & Creamy Date Dressing
• Smoky Delicata Squash with Pepitas & Almonds
• Chocolate Mousse Pie with Whipped Cream & Candied Peanuts

The Holiday Ham Box
“This option was designed to offer a non-traditional alternative to the classic turkey dinner—an easy-to-prepare brown sugar and mustard glazed baked ham. The meal kit includes all of the great recipes in the vegetarian box to create the perfect mix of protein, sides and a dessert,” shared Adler.

Blue Apron’s Thanksgiving meal kits will ship starting November 7. Order as part of a Blue Apron subscription through the website and mobile app, or without a subscription through Blue Apron’s Market and Walmart.com.

To stay up to date on Blue Apron’s Thanksgiving meal delivery, special offers and more, visit cook.ba/thanksgiving2022.

About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220929005278/en/

Contact

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Source: Blue Apron

FAQ

What new options does Blue Apron offer for Thanksgiving 2022?

Blue Apron offers a classic turkey dinner, a vegetarian meal, and a glazed ham option for Thanksgiving 2022.

When can customers order Thanksgiving meal kits from Blue Apron?

Customers can order Thanksgiving meal kits starting on October 7, 2022.

When will Blue Apron start shipping Thanksgiving meal kits?

Blue Apron will start shipping Thanksgiving meal kits on November 7, 2022.

Can customers purchase Blue Apron's Thanksgiving meal kits without a subscription?

Yes, customers can purchase Blue Apron's Thanksgiving meal kits with or without a subscription.

What types of meals are included in Blue Apron's Thanksgiving offerings?

The offerings include a classic turkey dinner, a vegetarian meal, and a holiday ham meal kit, all with customizable add-ons.