Blue Apron Launches a Fireside Feast Box as Its Next Limited-Time, Seasonal Meal Kit

Rhea-AI Summary

Blue Apron (NYSE: APRN) introduces the Fireside Feast Box, a seasonal meal kit featuring French-inspired recipes for winter gatherings. Designed for ease, the box includes dishes like Duck Confit Cassoulet and Orange & Pistachio Salad, allowing home cooks to prepare an impressive meal in just one hour. Shipping begins on January 2, available through subscriptions or retail partners including Walmart and Amazon. Blue Apron's offerings aim to enhance special moments, showcasing seasonal ingredients while promoting culinary exploration and sustainable practices.

Positive

• Launch of Fireside Feast Box enhances seasonal offerings, targeting winter gatherings.
• Streamlined recipes designed for easy preparation, catering to home cooks of all skill levels.
• Availability through multiple platforms, including Walmart and Amazon, expands market reach.

Negative

• None.

The Latest Offering Features French-Inspired Recipes Designed for Cozy Winter Nights

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) launches a Fireside Feast Box as its next limited-time, seasonal offering. Available to order now, the meal kit is part of the company’s occasion-based offerings designed to provide customers with everything they need to make entertaining easier, with minimal effort.

Blue Apron launches a Fireside Feast Box featuring French-inspired recipes designed for cozy winter nights spent indoors. (Photo: Business Wire)

Blue Apron’s Fireside Feast Box was designed as an elevated dinner party solution for cozy winter nights spent indoors. The French-inspired recipes feature a duck confit and slow-cooked pork belly cassoulet with a variety of sides, including a bright Romaine lettuce salad with orange and pistachio to balance out the richness of the main dish. The full menu serves 4 and includes:

• Duck Confit Cassoulet with Pork Belly, Beans & Thyme Breadcrumbs
• Parmesan & Garlic-Herb Bread
• Orange & Pistachio Salad with Dijon Vinaigrette
• Chocolate Chip & Almond Biscotti with Peppermint-Chocolate Dipping Sauce

“Our culinary team created an express lane to a show stopping cassoulet,” said John Adler, Blue Apron’s Vice President of Culinary. “In a typical restaurant setting, this menu would require 50 plus hours of preparation time and advanced culinary skills. We’ve created an impressive menu with only one hour of estimated active cooking time that’s designed to be easy for customers of all skill levels to prepare.”

Available to ship starting January 2 through February, the Fireside Feast Box can be ordered as part of a subscription through Blue Apron’s website and mobile app, and without a subscription on the Blue Apron Market, Walmart.com and Amazon.com. To learn more, visit cook.ba/firesidefeast.

Blue Apron’s seasonal meal kits are available throughout the year to help customers celebrate special moments, a particular season or event, and can be purchased with or without a subscription. The offerings include recipe formats that feature ‘best of the season’ proteins, produce and ingredients for a premium and memorable experience.

About Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221206005365/en/

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Source: Blue Apron

FAQ

What is included in Blue Apron's Fireside Feast Box?

The Fireside Feast Box includes Duck Confit Cassoulet, Parmesan & Garlic-Herb Bread, Orange & Pistachio Salad, and Chocolate Chip & Almond Biscotti.

When does Blue Apron's Fireside Feast Box launch?

The Fireside Feast Box will be available for shipping starting January 2.

Where can I order the Fireside Feast Box from Blue Apron?

The Fireside Feast Box can be ordered via Blue Apron's website, mobile app, Walmart.com, and Amazon.com.

What type of recipes does Blue Apron feature in its seasonal offerings?

Blue Apron's seasonal offerings include 'best of the season' recipes focusing on premium ingredients tailored for special occasions.

What is Blue Apron's vision for its meal kits?

Blue Apron's vision is Better Living Through Better Food, aiming to empower home cooks and promote culinary curiosity.