Blue Apron Introduces Ready to Cook Meals to Meet Growing Customer Demand for Quicker Options

Rhea-AI Summary

Blue Apron (NYSE: APRN) has launched a new line of Ready to Cook meals, catering to the increasing demand for convenient cooking options. These meals include pre-portioned, pre-chopped ingredients that require minimal preparation—simply combine, bake, and serve. Available starting July 29, the offerings aim to appeal particularly to families, featuring rotating recipes such as Oven-Baked Cheesy Tomato Gnocchi and Oven-Baked Chorizo & Black Bean Tacos. This initiative is part of Blue Apron’s strategy to enhance its quick prep meal category, aligning with customer preferences for easy meal solutions.

Positive

• Launch of Ready to Cook meals caters to consumer demand for convenience.
• New recipes designed by culinary team to maintain ingredient quality.
• Aimed particularly at families, which are a key market segment.
• Rotating weekly menu keeps product offerings fresh and engaging.

Negative

• None.

Newest Offering Features Pre-Chopped and Pre-Portioned Ingredients Ready to Combine, Bake and Serve

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) introduces a new line of Ready to Cook meals to meet growing customer demand for convenient, quick and delicious meal options. Available to order as part of a subscription, each recipe comes with pre-portioned, pre-chopped ingredients and a recyclable aluminum tray—simply combine, bake and serve to enjoy a chef-designed, delicious meal with minimal preparation.

Blue Apron introduces Ready to Cook meals with pre-portioned ingredients that require no chopping or knife work—simply combine, bake and serve to enjoy a chef-designed, delicious meal with minimal preparation. (Photo: Business Wire)

“Our customers’ desire for easier meal options on days when time is limited has led us to introduce Ready to Cook recipes. After exploring and testing dozens of options, our culinary team created delicious meals, without compromising on quality of ingredients for convenience,” said Josh Friedman, Blue Apron’s Chief Product Officer. “We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron.”

Ready to Cook meals feature ingredients that require no knife work or chopping, making it easy for customers to assemble the meal in a recyclable, single-use aluminum tray, bake and add the finishing touches, which helps keep cleanup to a minimum. The offering is the latest addition to Blue Apron’s ‘quick prep’ category of recipes that help customers save time in the kitchen. In addition to Ready to Cook, the company offers:

• Heat & Eat—prepared, single-serving meals designed to be warmed in the microwave and ready in five minutes or less. The offering features recipes that are based on some of the company’s most top-rated dishes.
• Fast & Easy—a series of recipes designed with ease of cooking and cleanup in mind, featuring sheet pan and one-pot dinners designed to be ready in 30 minutes or less.

“Our Ready to Cook recipes were developed by testing a combination of grains, starches and sauces from our pantry to offer a variety of options and cuisines, including Italian, Mediterranean and Mexican, with a cooking vessel that delivered the most consistent results,” said John Adler, Blue Apron’s Vice President of Culinary. “For example, our oven-baked gnocchi features a mixture of juicy tomatoes, spinach, spicy Calabrian chile paste topped with mozzarella, and our hearty tacos feature a mixture of chorizo and black beans served in a soft tortilla.”

Ready to Cook meals will be available to order through Blue Apron’s website and mobile app on the Two-Serving and Four-Serving menu starting July 29. Rotating on a weekly basis, initial recipes include:

• Oven-Baked Cheesy Tomato Gnocchi with Calabrian Chile & Spinach
• Oven-Baked Chorizo & Black Bean Tacos with Jalapeño & Monterey Jack
• Oven-Baked Sweet Chili Udon & Vegetables with Coconut Chips & Sesame Seeds
• Oven-Baked Pesto Chicken & Orzo with Spinach, Tomatoes & Ricotta

To learn more about Ready to Cook meals, visit cook.ba/readytocook.

About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220725005283/en/

Media

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Investors

Tip Fleming

Blue Apron

tip.fleming@blueapron.com

Source: Blue Apron

FAQ

What are Ready to Cook meals offered by Blue Apron (APRN)?

Ready to Cook meals by Blue Apron include pre-portioned and pre-chopped ingredients designed for easy cooking—just combine, bake, and serve.

When will Blue Apron's Ready to Cook meals be available?

The Ready to Cook meals will be available starting July 29.

What recipes are included in Blue Apron's Ready to Cook meals?

Initial recipes include Oven-Baked Cheesy Tomato Gnocchi, Oven-Baked Chorizo & Black Bean Tacos, Oven-Baked Sweet Chili Udon & Vegetables, and Oven-Baked Pesto Chicken & Orzo.

How does Blue Apron (APRN) ensure meal quality in its new offerings?

Blue Apron's culinary team tested multiple ingredient combinations to ensure quality while maintaining ease of cooking for the Ready to Cook meals.

What customer segment is Blue Apron targeting with its Ready to Cook meals?

Blue Apron is particularly targeting families as a key customer segment with its Ready to Cook meals.