Blue Apron Introduces an All-New Holiday Roast Box

Rhea-AI Summary

Blue Apron (NYSE: APRN) has launched a new Holiday Roast Box, designed to enhance customers' festive celebrations. This meal kit, available with or without a subscription, features restaurant-quality ingredients and easy-to-prepare recipes. The box serves up to 8 people and includes options like Roast Beef Tenderloin and Apple-Cranberry Trifle. Orders can be placed starting November 28 and will be available through year-end at various retailers including Walmart and Amazon. Blue Apron promotes culinary curiosity and is committed to carbon neutrality.

Positive

• Launch of the Holiday Roast Box could boost seasonal sales.
• Offers convenience with easy-to-prepare recipes, catering to varying cooking skills.
• Available through multiple channels, including major platforms like Walmart and Amazon.

Negative

• None.

Latest Meal Kit is Part of the Company’s Limited-Time, Seasonal Offerings

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) introduces an all-new Holiday Roast Box to help customers continue their holiday celebrations. Available with or without a subscription, the meal kit is part of Blue Apron’s limited-time, seasonal offerings, and features an assortment of festive recipes with decadent ingredients.

Blue Apron introduces an all-new Holiday Roast Box to help customers continue their holiday celebrations, available with or without a subscription. (Photo: Business Wire)

“Inspired by a classic English roast, our version delivers a show stopping meal with restaurant-quality ingredients for a fine dining experience, without spending hours of active cooking time in the kitchen,” said John Adler, Blue Apron’s Vice President of Culinary. “The culinary team designs our seasonal boxes with ease and efficiency in mind, and with the intent that each recipe is simple for customers to prepare, regardless of their skill level.”

The menu is anchored around a pasture raised beef tenderloin that is cooked using a reverse sear technique to yield a perfect result. In addition, elements of the box can be prepared ahead of time, like the cheesy potato bake and creamy spinach and kale.

The Holiday Roast Box serves up to 8—the full menu includes:

• Roast Beef Tenderloin with Sherry-Dijon Pan Sauce
• Cheesy Potato Bake with Crème Fraîche & Caramelized Onions
• Honey-Orange Glazed Rainbow Carrots with Pistachios & Mint
• Creamy Spinach & Kale with Thyme & Crispy Onions
• Apple-Cranberry Trifle with Coconut Custard & Candied Pistachios

Available to ship starting November 28 through the end of the year, the Holiday Roast Box can be ordered as part of a subscription through the website and mobile app, and without a subscription on Blue Apron’s Market, Walmart.com and Amazon.com.

To place an order, visit cook.ba/holidayroast.

About Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221103005579/en/

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Source: Blue Apron

FAQ

When is the Holiday Roast Box available for order from Blue Apron?

The Holiday Roast Box can be ordered starting November 28 through the end of the year.

What recipes are included in the Holiday Roast Box by Blue Apron?

The Holiday Roast Box includes Roast Beef Tenderloin, Cheesy Potato Bake, Honey-Orange Glazed Rainbow Carrots, Creamy Spinach & Kale, and Apple-Cranberry Trifle.

Where can I buy the Holiday Roast Box outside of a Blue Apron subscription?

The Holiday Roast Box is available on Walmart.com and Amazon.com as well as through the Blue Apron website.

What is Blue Apron's vision regarding food and wellness?

Blue Apron's vision is Better Living Through Better Food, focusing on fresh, chef-designed meals that promote dietary wellness.