Blue Apron Expands on Convenient Meal Options Beyond Dinner

Rhea-AI Summary

Blue Apron (NYSE: APRN) is expanding its Add-ons menu, featuring quick recipes for snacks, lunches, and more, as the back-to-school season approaches. The new offerings are designed for families and busy individuals, providing meals ready in 30 minutes or less. Options include popular dishes like pancetta grilled cheese and French bread pizza, allowing for customizable meal experiences. This initiative aims to enhance convenience for customers while maintaining the company’s vision of 'Better Living Through Better Food.'

Positive

• Expansion of the menu with quick, convenient meal options.
• New Add-ons designed for families and busy schedules, catering to diverse meal occasions.
• Recipes ready in 30 minutes or less, appealing to time-sensitive customers.

Negative

• None.

 Quick Recipes to be Featured on the Company’s Add-ons Menu for Snacks, Lunches and More

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) expands on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. Created to take the stress out of weekday planning in preparation for one of the busiest seasons of the year, the new Add-ons feature kid and adult-approved recipes, perfect for an after-school snack, packable lunch, a simple dinner, or somewhere in between.

Blue Apron expands on convenient meal options beyond dinner for snacks, lunches and more, available on its Add-ons menu. (Photo: Business Wire)

“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category we are focused on, especially as summer winds down and back-to-school season approaches,” said Josh Friedman, Blue Apron’s Chief Product Officer. “Our customers look to Blue Apron to help solve for different meal occasions throughout the week. We continue to iterate on our offerings to create recipes that complement one another, but also fit into more non-traditional meal times.”

Designed to be ready in 30 minutes or less, the new Add-ons are a quick and fun take on classic recipes that can be prepared ahead of time or on the spot. They include simple dishes with an elevated twist, like a savory, pancetta grilled cheese sandwich with caramelized onion between sourdough bread. Additional options include French bread pizza, antipasto wraps and a delicious snack board.

“As we move into fall, our culinary team wanted to offer customers a series of recipes that could be utilized and enjoyed in a variety of ways throughout the day,” said John Adler, Blue Apron’s Vice President of Culinary. “The new Add-ons function great as stand-alone meals, but they’re also customizable by adding, for example, an à-la-carte protein to our pesto pasta, allowing customers to create a meal that works for their taste buds and dietary preferences.”

The new Add-ons are part of Blue Apron’s offerings designed with convenience and ease in mind on the days when time and planning is limited. Other offerings include Ready to Cook recipes that require no knife work or chopping, Heat & Eat microwavable meals and Fast & Easy sheet pan and one-pot recipes.

Blue Apron’s offerings are available on a rotating basis through their website and mobile app, along with non-subscription options available on Blue Apron’s Market and Walmart.com. To learn more about Blue Apron’s Add-ons, visit cook.ba/add-ons.

About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220824005209/en/

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com

Source: Blue Apron

FAQ

What new products has Blue Apron launched for the back-to-school season?

Blue Apron has launched an expanded Add-ons menu with quick recipes for snacks, lunches, and other meal occasions.

How long do the new Add-ons recipes take to prepare?

The new Add-ons recipes are designed to be ready in 30 minutes or less.

What types of meals are included in Blue Apron's Add-ons menu?

The Add-ons menu includes kid and adult-approved recipes like pancetta grilled cheese and French bread pizza.

Where can customers find Blue Apron’s new Add-ons offerings?

Customers can order the new Add-ons through Blue Apron’s website and mobile app, as well as non-subscription options available on Blue Apron’s Market and Walmart.com.