Blue Apron Expands Menu to Largest Number of Options To-Date

Rhea-AI Summary

Blue Apron (NYSE: APRN) has expanded its offerings, introducing the largest menu options to date, featuring new Family Friendly recipes, enhanced Add-ons, and premium sparkling wines. The menu now boasts 58 weekly food options, increasing significantly since 2019. The Four-Serving menu includes 12 vegetarian and Wellness recipes. Additionally, the company offers three new sparkling wine varietals designed to complement its dishes. This expansion aims to enhance customer choice and culinary experience.

Positive

• Expanded menu to 58 weekly food options, tripling since 2019.
• Introduction of 12 Four-Serving options, focusing on vegetarian and Wellness recipes.
• Increased Add-ons options, tripling variety since launch last year.
• Launch of three premium sparkling wines designed to pair with meals.

Negative

• None.

Offerings Include New Family Friendly Recipes, Expanded Add-ons and Sparkling Wine

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) expanded its food and wine offerings to the largest number of options to-date, with additional Four-Serving recipes, expanded Add-ons and newly added premium sparkling wines.

Blue Apron expanded its menu to offer the largest number of options to-date, with additional Four-Serving recipes and expanded Add-ons. (Photo: Business Wire)

“Over the past few years, we have focused on delivering the right variety, flexibility and choice to meet our customers’ needs in the kitchen,” said Josh Friedman, Blue Apron’s Chief Product Officer. “The expanded Family Friendly and Add-on options continue to deliver on the weekly menu variety our customers have come to expect from us and feature choices like Wellness, vegetarian and Premium recipes.”

The company now has 58 weekly food options, more than tripling the variety of choices on its menu since 2019.

Blue Apron’s Four-Serving chef-designed menu now features 12 weekly options, including more vegetarian and Wellness recipes, along with Craft and Premium options that offer protein combinations and unique flavor twists.

The new, expanded weekly Add-ons build on the popularity of the category. Now, with three times as many weekly choices compared to when the company launched Add-ons last year, customers can order breakfast, appetizers, salads, desserts and responsibly sourced proteins à-la-carte.

In addition, Blue Apron plans to offer three, new unique varietals of premium sparkling wines available on its Market and as part of customers’ wine subscriptions. Designed by its in-house wine team and produced in California, the sparkling wines were created using a traditional method.

Varietals are available in 750ml bottles and include:

• Blue Barrel Brut–a dry, light wine designed to perfectly complement the majority of Blue Apron recipes
• Blue Barrel Brut Reserve–a rich and complex array of notes with layered flavors, designed for a more premium, special occasion
• Blue Barrel Brut Reserve Rosé–an elegant, lightly colored rosé with red fruit flavors, designed to be enjoyed for a celebratory event

Sparkling wine is particularly food friendly and will offer a new learning experience for many customers. The new wines pair especially well with more decadent dishes, such as Blue Apron’s Premium recipes, and an array of the company’s core menu items.

Visit BlueApron.com to try the new menu options and BlueApron.com/wine to learn more about Blue Apron’s wine subscription.

About Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

All wine orders are shipped and sold by Blue Apron Wine, Napa, California.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220519006003/en/

Media

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com



Investors

Tip Fleming

Blue Apron

tip.fleming@blueapron.com

Source: Blue Apron

FAQ

What new offerings has Blue Apron (APRN) introduced recently?

Blue Apron has expanded its menu to include 58 weekly food options, new Family Friendly recipes, expanded Add-ons, and three premium sparkling wines.

How many weekly food options does Blue Apron (APRN) now offer?

Blue Apron now offers 58 weekly food options, which is more than triple the variety since 2019.

What types of recipes are included in Blue Apron's new offerings?

The new offerings include Family Friendly recipes, vegetarian and Wellness recipes, along with premium options.

What are the new sparkling wine options from Blue Apron (APRN)?

Blue Apron has introduced three new varietals of premium sparkling wines: Blue Barrel Brut, Blue Barrel Brut Reserve, and Blue Barrel Brut Reserve Rosé.

When did Blue Apron (APRN) launch its new Add-ons?

Blue Apron expanded its Add-ons category significantly last year, now offering three times as many weekly choices.