Blue Apron and The Knot Make it Easier to Gift Home Cooking to Newlyweds

Rhea-AI Summary

Blue Apron (NYSE: APRN) has launched its meal-kits on The Knot Registry Store, making it the first meal-kit provider on the platform. This innovative offering allows couples to add Blue Apron to their wedding registries, providing a unique gift option for guests. The company aims to capitalize on the strong upcoming wedding season, with guests expected to spend more on gifts. The registry allows couples to choose from various digital gift cards, enhancing Blue Apron's visibility among new consumers.

Positive

• First and only meal-kit provider on The Knot Registry Store, increasing brand visibility.
• Opportunity to reach new consumers during a strong wedding season.
• Various digital gift card options catering to diverse customer interests.

Negative

• None.

The Company is the First and Only Meal-Kit Offered on The Knot Registry Store

NEW YORK--(BUSINESS WIRE)-- Blue Apron (NYSE: APRN) is now available on The Knot Registry Store, an all-in-one wedding registry platform from The Knot, an authority in wedding planning, advice and products. Couples can now easily add Blue Apron to their registry as a unique gift option, all within the Experiences section of The Knot Registry Store. The company is the first and only meal-kit provider on the platform to date.

Blue Apron is now available on The Knot Registry Store—couples can easily add Blue Apron to their registry as a unique gift option. (Photo: Business Wire)

“As we enter into the height of wedding season, we recognize that many couples want personalized gift experiences more than ever,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “Expanding our gift card availability on The Knot, which a majority of U.S. couples use during their wedding journey, allows guests to gift couples a convenient and delicious meal kit for a limited period of time, at a great value.”

Whether they’re novices in the kitchen, passionate about cooking or interested in learning a new skill together, Blue Apron can fit many couples' interests. They can choose from an array of digital gift cards available at a variety of price points, including a one-month subscription or a single meal kit, as well as curated, premium Blue Apron wines to pair with their meals.

This year is anticipated to be the strongest wedding season in recent history*, with guests willing to spend more, including on gifts, allowing Blue Apron to reach a new set of consumers. In addition, Blue Apron’s availability on The Knot Registry Store will introduce couples to the company at the start of their household purchasing journey, which can translate into post-wedding brand engagement.

The Knot is truly an everything registry—with cash funds, charities, gift cards, experiences and the gifts couples want from every brand and across every price point. The Knot brings it all together in one trusted place that’s easy for couples to manage and simple for guests to shop.

To learn more about Blue Apron’s digital gift card options on The Knot Registry Store, visit cook.ba/theknot.

*According to The Knot 2021 Wedding Study, https://bit.ly/3Q3kANg.

About Blue Apron

Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220803005336/en/

Media

Muriel Lussier

Blue Apron

muriel.lussier@blueapron.com



Investors

Tip Fleming

Blue Apron

tip.fleming@blueapron.com

Source: Blue Apron

FAQ

When did Blue Apron start offering meal kits on The Knot Registry Store?

Blue Apron announced its availability on The Knot Registry Store recently, coinciding with the height of the wedding season.

What unique gift options does Blue Apron provide on The Knot Registry Store?

Blue Apron offers digital gift cards for meal kits and subscriptions on The Knot Registry Store.

How can couples benefit from Blue Apron's meal kits during the wedding season?

Couples can add Blue Apron's meal kits to their registries, allowing guests to gift them convenient meal solutions.

What is the significance of Blue Apron's partnership with The Knot Registry Store?

This partnership positions Blue Apron as the first meal kit on the platform, enhancing its market presence.