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Blue Apron and DashMart by DoorDash Expand Partnership
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
partnership
Rhea-AI Summary
Blue Apron (NYSE: APRN) has expanded its Heat & Eat meals delivery service to 11 markets, including New York City, in partnership with DashMart by DoorDash (NYSE: DASH). This rollout follows a successful pilot in Philadelphia. Customers can now enjoy ready-to-eat meals in regions including New Jersey, Virginia, Illinois, Maryland, Ohio, and Pennsylvania. The meals, which are ready in 5 minutes, aim to provide convenience without requiring a subscription. This initiative is part of Blue Apron's strategy to increase market reach and customer accessibility to its culinary offerings.
Positive
Expansion into 11 markets including New York City enhances market reach.
Partnership with DashMart capitalizes on the convenience trend.
Successful pilot program in Philadelphia indicates strong demand for Heat & Eat meals.
No need for subscription encourages customer adoption and flexibility.
Negative
None.
Blue Apron’s Heat & Eat Meals Now Available for Delivery in 11 Markets, Including New York City
NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--
Blue Apron (NYSE: APRN) and DashMart by DoorDash, Inc. expanded the availability of Blue Apron’s Heat & Eat meals to 11 markets, including New York City.
Blue Apron and DashMart by DoorDash expand the availability of Blue Apron’s Heat & Eat meals to 11 markets, including New York City. (Photo: Business Wire)
“The expansion of our partnership with DashMart by DoorDash into additional markets follows a successful pilot program that we launched in Philadelphia last year,” said John Adler, Blue Apron’s Senior Vice President of Physical Product. “These types of strategic partnerships are an important market opportunity for us to expand our reach and provide customers with access to our products without a subscription. We’re committed to providing them with even more convenient ways to bring Blue Apron into their kitchens each week.”
In addition to New York City, Blue Apron’s Heat & Eat meals are available for delivery in eligible cities in New Jersey, Virginia, Illinois, Maryland, Ohio and Pennsylvania. DashMart customers can choose from a selection of easy to make Heat & Eat meals, including customer favorites like a Cheesy Truffle Cavatappi and Spanish-Style Beef & Rice.
Based on some of Blue Apron’s best-selling and top-rated dishes, Heat & Eat are prepared, single-serving meals that are ready in 5 minutes or less without sacrificing quality for convenience. Whether customers are looking for a last minute, quick dinner option for one, or to complement a grocery order, Heat & Eat meals are designed to make meal-time a bit easier.
DashMart is a grocery store and warehousing service owned and operated by DoorDash that sells a wide variety of products from fresh meats, produce, and baked goods to household essentials, personal care items, medicine and more.
To purchase Heat & Eat meals in eligible cities on DashMart, visit doordash.com.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™. Launched in 2012, Blue Apron offers fresh, chef-designed meals that empower home cooks to embrace their culinary curiosity, challenge their abilities in the kitchen and see what a difference cooking quality food can make in their lives. Blue Apron is a carbon-neutral meal-kit company and is focused on bringing incredible recipes to its customers, while promoting planetary and dietary wellness for everyone.
About DoorDash
DoorDash (NYSE: DASH) is a technology company that connects consumers with their favorite local businesses in 27 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is building infrastructure for local commerce, enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers. With DoorDash, there is a neighborhood of good in every order.
What markets are Blue Apron's Heat & Eat meals available in?
Blue Apron's Heat & Eat meals are now available in 11 markets including New York City, New Jersey, Virginia, Illinois, Maryland, Ohio, and Pennsylvania.
What is the partnership between Blue Apron and DoorDash?
Blue Apron has partnered with DashMart by DoorDash to deliver Heat & Eat meals without requiring a subscription, making it easier for customers to access their meals.
How quickly can Blue Apron's Heat & Eat meals be prepared?
The Heat & Eat meals can be prepared in 5 minutes or less.
What are some popular meals offered by Blue Apron?
Popular meals include Cheesy Truffle Cavatappi and Spanish-Style Beef & Rice.
When did Blue Apron expand its meal delivery service?
The expansion of Blue Apron's Heat & Eat meals delivery service was announced recently, following a successful pilot program last year in Philadelphia.
