Notified Enhances its Integrated Public Relations Platform

Rhea-AI Summary

Intrado Corporation announced enhancements to its Notified PR platform to better serve public relations professionals. Key updates include expanded social listening content from TikTok, Instagram, YouTube, Twitter, and Facebook, improved global press release distribution, and a new unique readers metric for measuring visibility. These upgrades aim to provide clients with essential tools for brand management, news targeting, and performance measurement, reinforcing Notified's position as a comprehensive communications solution.

Positive

• Enhanced social listening from major platforms like TikTok and Instagram.
• New unique readers metric for better press release visibility measurement.
• Expanded global press release distribution options.

Negative

• None.

TikTok monitoring and new press release reporting metrics among updates to the Notified PR platform

ISLANDIA, N.Y., April 06, 2022 (GLOBE NEWSWIRE) -- Intrado Corporation (“Intrado” or the “Company”), a global leader in technology-enabled services, announced today expanded capabilities in its Notified^® PR Cloud. These enhancements support the needs of public relations (“PR”) professionals who increasingly rely on media metrics and data to measure the impact of their communications.

The updates to the Notified PR platform include:

• Expanded social listening content from TikTok, Instagram, YouTube, Twitter, and Facebook
• More robust options for global press release distribution, including regulatory filings for investor relations professionals
• Expanded newswire analytics, including a new unique readers metric
• Additional global sources for online, print, TV, radio, forum, and podcast content monitoring

These updates to Notified’s social listening and media monitoring solution allow customers to monitor TikTok and other social networks for mentions of their brand and display those mentions in a user-generated content feed. Customers can also leverage additional reporting with a new proprietary unique readers metric, providing a more accurate measurement of press release visibility and impact.

“Customers tell us they need PR technology that continually evolves to meet the demands of what they do,” said Ben Chodor, president of Notified. “Our latest platform enhancements meet those demands, allowing greater flexibility for brand management, news targeting, and communications performance measurement.”

The Notified PR platform includes GlobeNewswire press release distribution, media monitoring, social listening, a media contacts database, newsroom publishing, and PR measurement in one single login site. Real-time data and analytics flow seamlessly, providing a unified data layer to measure performance and ROI across social media and earned media.

A Media Snippet accompanying this announcement is available by clicking on the image or link below:

Notified is the world’s only communications cloud for events, public relations, and investor relations to drive meaningful insights and outcomes. To learn more, please visit www.notified.com.

About Intrado Corporation

Intrado Corporation is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight.

Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America, and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). For more information, please call 1-800-841-9000 or visit www.intrado.com.

Contact

Dave Pleiss
Investor and Public Relations
DMPleiss@west.com
402-716-6578 

FAQ

What new features has Intrado added to its Notified PR platform in April 2022?

Intrado has added enhanced social listening capabilities from TikTok and other platforms, improved global press release distribution, and a new unique readers metric for measuring visibility.

How will the updates to Notified PR platform benefit public relations professionals?

The updates will provide PR professionals with better tools for brand management, news targeting, and measuring communication performance.

What is the significance of the unique readers metric introduced by Notified?

The unique readers metric gives clients a more accurate measurement of the visibility and impact of their press releases.

Which social media platforms are included in the expanded social listening capabilities?

The expanded social listening capabilities include TikTok, Instagram, YouTube, Twitter, and Facebook.