Harnessing the Power of Live Shopping: Agora Announces Comprehensive Four-Part Webinar Series

Rhea-AI Summary

Agora, Inc. announces its RTE Live Shopping webinar series to explore the growing trend of live shopping. The series aims to provide brands, e-commerce platforms, and creators with insights on customer engagement. Live shopping is projected to account for 20% of global online sales by 2026, with the US market expected to reach $35 billion by 2024.

Over four consecutive weeks in September and October, the series will delve into live shopping, equipping brands and platforms with transformative insights for real-time customer engagement.

SANTA CLARA, Calif., Sept. 6, 2023 /PRNewswire/ -- Agora, Inc. (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, has announced its RTE Live Shopping webinar series, designed to shed light on the accelerating e-commerce trend of live shopping. As the "shoppertainment" model gains traction in various global markets, this series will provide brands, e-commerce platforms, and creators with an action-ready playbook on how to redefine the way customers discover, explore, and purchase products across four sessions.

Meghana Dar, former Head of Partnerships for Instagram Shopping, Head of Global Partnerships for Snapchat, and Advisor to the CEO of eBay will kick things off in the keynote address on September 13th.

The four-part series serves as a comprehensive guide to the live shopping landscape:

• September 13 - Making the Case for Live Shopping: Exploring Trends and Triumphs Across Diverse Markets
• September 20 - Best Practices for Conducting Live Shopping Events
• September 27 - Technology Showcase: Powering Best-in-Class Live Shopping
• October 4 - Behind the Scenes: Live Shopping Show + Seller Training

"In an age of hyperconnectivity, our upcoming series will focus on the future of brand-consumer connections, harnessing the 'shoppertainment' wave that's reshaping global markets," said Joe Kwong, Head of Business Development, e-Commerce at Agora. "As we step into a new stage of live commerce, the series will showcase Agora's commitment to equip brands, platforms, and creators with the tools they need to master the future of e-commerce."

Live shopping has carved a significant niche for itself through a captivating blend of entertainment and e-commerce that is projected to account for 20% of global online sales by 2026. The US could see its live shopping market soar to an impressive $35 billion by 2024. Agora's RTE Live Shopping series is designed to teach businesses how to capitalize on this burgeoning trend, illustrating how live, interactive sessions can redefine brand-consumer dynamics.

Lending their expertise to the series is a panel of distinguished speakers, including:

• Bryan Moore, CEO of Talkshop.live
• Maria Garibay, seller, Poshmark
• Philip Soriano, ex Popshop Live COO / Founding Team
• Rick Zhuang, CTO at Firework
• Assaf Ohana, CPO, ActiveFence
• Eran Galil, Co-Founder and CTO at ByondXR
• Alexander Berend, CEO, Anthropics/Zyler Clothing Try-on
• Angalena Malavenda, Director of Operations, Plant Story

Their combined expertise aims to demystify the strategies, technological facets, and potential rewards of real-time e-commerce interactions, propelling businesses into a new realm of engagement and profitability.

"Integrating shopping with real-time entertainment offers an unparalleled level of engagement," said Claudia Oliva, Head of Creative Design, Production, and Events, Agora. "This series weaves together a dynamic collection of insights and innovations, thoughtfully crafted to not only navigate businesses through this exciting era of live shopping, but also to provide them with the capabilities needed in these shifting times."

For more information about Agora's webinar series and to register, please visit: https://rte2023.agora.io/register

About Agora
Headquartered in Santa Clara, California, Agora is a pioneer and global leader in Real-Time Engagement Platform-as-a-Service (PaaS), providing developers with simple, flexible, and powerful application programming interfaces, or APIs, to embed real-time voice, video, interactive live-streaming, chat, whiteboard, and artificial intelligence capabilities into their applications.

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SOURCE Agora

FAQ

What is Agora, Inc. announcing?

Agora, Inc. is announcing its RTE Live Shopping webinar series.

Who is the keynote speaker for the series?

Meghana Dar, former Head of Partnerships for Instagram Shopping, Head of Global Partnerships for Snapchat, and Advisor to the CEO of eBay, will kick things off in the keynote address on September 13th.

What topics will be covered in the webinar series?

The webinar series will cover topics such as making the case for live shopping, best practices for conducting live shopping events, technology showcase for powering live shopping, and behind the scenes of live shopping show and seller training.

What is the projected growth of live shopping?

Live shopping is projected to account for 20% of global online sales by 2026, with the US market expected to reach $35 billion by 2024.

Who are the distinguished speakers participating in the series?

The distinguished speakers include Bryan Moore, CEO of Talkshop.live; Maria Garibay, seller, Poshmark; Philip Soriano, ex Popshop Live COO / Founding Team; Rick Zhuang, CTO at Firework; Assaf Ohana, CPO, ActiveFence; Eran Galil, Co-Founder and CTO at ByondXR; Alexander Berend, CEO, Anthropics/Zyler Clothing Try-on; and Angalena Malavenda, Director of Operations, Plant Story.

What is the purpose of the webinar series?

The purpose of the webinar series is to teach businesses how to capitalize on the growing trend of live shopping and redefine brand-consumer dynamics through live, interactive sessions.