SweetWater Releases Oasis® Premium Hard Seltzer

Rhea-AI Summary

SweetWater Brewing Company announces the launch of Oasis® Premium Hard Seltzer, aiming to elevate the hard seltzer market. Set to hit stores this week, Oasis® offers four unique flavors: Raspberry-Lemon, Strawberry-Kiwi, Mango-Passionfruit, and Black Cherry-Lime. Each 12oz can contains only 100 calories, 1g carbs, 1g sugar, and 5% ABV. Chef Freddy Bensch emphasizes the focus on organic superfruit and electrolytes, catering to health-conscious consumers. The introduction marks a significant step in SweetWater's expansion into the burgeoning hard seltzer category.

Positive

• Launch of Oasis® Premium Hard Seltzer expands SweetWater's product line.
• Unique flavor combinations target health-conscious consumers.
• Low in calories and sugar, appealing to a broad audience.
• Incorporation of organic superfruit and electrolytes offers a competitive edge.

Negative

• None.

SweetWater Brewing Company (“SweetWater”) today announced the introduction of a refreshingly tasty spin on hard seltzer with Oasis® Premium Hard Seltzer. Hitting shelves later this week, Oasis® hard seltzers are an easy-drinking, super-premium liquid made with real organic superfruit that’s a step up from traditional hard seltzer brands. Four lip smacking variants of Oasis® will be available in 12oz can variety packs, each featuring dual fruit combo flavors for a more delicious taste profile: Raspberry-Lemon, Strawberry-Kiwi, Mango-Passionfruit, and Black Cherry-Lime. Each variant has only 100 calories, 1g carbs, 1g sugar and 5% ABV.

Four lip-smacking variants of Oasis® will be available in 12oz can variety packs, each featuring dual fruit combo flavors for a more delicious taste profile: Raspberry-Lemon, Strawberry-Kiwi, Mango-Passionfruit, and Black Cherry-Lime. (Photo: Business Wire)

“SweetWater has always been at the forefront of delivering innovative beers for the craft brewing industry, and now we’re bringing that expertise to hard seltzer. We knew our consumers were looking for a step up from other hard seltzers and our brewers knocked it out of the park with this great tasting, super-premium liquid,” says Freddy Bensch, Founder and CEO of SweetWater Brewery.

SweetWater’s Oasis® brand provides a light, bright, and vibrant taste with the right amount of sweetness, a sparkling effervescence and a hint of dual fruit flavors that offer a noticeably clean finish and great taste for a premium seltzer experience. Infused with electrolytes from potassium salt additions, antioxidants and vitamin C derived from organic superfruit ingredients, Oasis® hard seltzers create a better overall beverage that today’s active lifestyle consumer is looking for. The result is a great-tasting, easy-drinking, perfectly balanced, and clean finishing beverage for any occasion that appeals to the hard seltzer adorer, craft beer aficionado, or domestic/import beer drinker.

The release of the Oasis® hard seltzers represents SweetWater’s reinvigorated brand expansion into the rapidly growing hard seltzer catego

FAQ

What flavors are available in Oasis® Premium Hard Seltzer?

Oasis® offers Raspberry-Lemon, Strawberry-Kiwi, Mango-Passionfruit, and Black Cherry-Lime.

What are the nutritional facts for Oasis® Hard Seltzer?

Each 12oz can contains 100 calories, 1g carbs, 1g sugar, and 5% ABV.

Who is the founder of SweetWater Brewing Company?

Freddy Bensch is the founder of SweetWater Brewing Company.

When will Oasis® Hard Seltzer be available in stores?

Oasis® Hard Seltzer is set to hit shelves later this week.

What is the target market for Oasis® Hard Seltzer?

Oasis® targets health-conscious consumers looking for a premium beverage option.