Appgate’s Behavioral Biometrics Service Enhances Online Security and Optimizes End User Experience

Rhea-AI Summary

Appgate (OTC: APGT) has launched a new behavioral biometrics service that utilizes machine learning to detect and prevent online fraud in real-time. This offering enhances security measures for organizations, particularly in sectors with high online user interactions, such as finance and healthcare. By analyzing user behavior during online sessions, this service aims to improve accuracy in identifying fraudulent activities while providing a seamless user experience. The solution is API compatible, enabling easy customization for varying organizational needs.

Positive

• Launch of a new behavioral biometrics service to combat online fraud.
• Enhances security without disrupting user experience.
• API compatibility allows for easy customization for businesses.

Negative

• None.

New offering uses behavioral analysis and machine learning to identify and stop fraudulent online activity in real-time

MIAMI--(BUSINESS WIRE)-- Appgate (OTC: APGT), the secure access company, today announced the availability of its behavioral biometrics service, which uses behavioral analysis and machine learning to identify and predict fraudulent activity online.

As end users increasingly rely on digital platforms for online transactions, organizations need strong security controls to protect these interactions. However, traditional authentication practices can add complexity to the login process and may not provide enough protection. Appgate’s behavioral biometrics service extends the company’s market-leading Zero Trust security portfolio by leveraging machine learning to observe and learn how end users interact with their keyboard and mouse during a given online session. The service is designed to identify anomalies and automatically adjust authentication strength to protect users and information.

“Online fraud is a serious problem. 38% of financial organizations¹ say today’s fraud schemes evolve too quickly to keep pace and 45% say account takeover is the scheme that concerns them most,” said Jason Garbis, Chief Product Officer, Appgate. “Organizations with a high volume of online end user interactions—like financial institutions, retailers, utilities and healthcare providers—must ensure that these interactions are secure. At the same time, their customers expect a seamless digital experience. Our new behavioral biometrics offering enables organizations to strengthen their security posture and provide dynamic protection while minimizing the impact to the end user.”

By learning how each user interacts with a digital platform, the service can identify malicious activity with a high level of accuracy, while also giving more confidence in genuine sessions, reducing the need for more intrusive forms of authentication. Appgate’s behavioral biometrics service allows organizations to set parameters for risk scoring and easily configure and adjust how they respond to risky logins. Depending on the risk score for a given session, the customer authentication system can prompt action such as step-up authentication.

Appgate’s behavioral biometrics service is designed to:

• Enhance customer protection with real-time decision-making: Organizations can qualify the risk of any given login according to how it fits with normal user behavior and use automated responses to protect users and data
• Provide a seamless user experience: The service is invisible to the end user, providing robust protection without interfering with or slowing down the customer’s online interaction
• Support unique organizational requirements: The service is API compatible and affordable, allowing organizations to easily implement and customize it to meet their specific needs
• Deliver real-time risk scores: Appgate’s behavioral biometrics service provides information on potentially compromised sessions, enabling organizations to respond quickly

Check out the blog to learn more: Striking the Right Balance Between Online Security and Customer Experience

About Appgate

Appgate is the secure access company. We empower how people work and connect by providing solutions purpose-built on Zero Trust security principles. This people-defined security approach enables fast, simple and secure connections from any device and location to workloads across any IT infrastructure in cloud, on-premises and hybrid environments. Appgate helps organizations and government agencies worldwide start where they are, accelerate their Zero Trust journey and plan for their future. Learn more at appgate.com.

¹ Information Security Media Group: Faces of Fraud Survey, October 2021

View source version on businesswire.com: https://www.businesswire.com/news/home/20220209005129/en/

Blair Moreland

ZAG Communications

pr@appgate.com

Source: Appgate

FAQ

What is Appgate's new service about?

Appgate's new service uses behavioral biometrics and machine learning to identify and prevent online fraud in real-time.

How does Appgate's behavioral biometrics service work?

It analyzes user behavior during online interactions to detect anomalies and adjust authentication levels accordingly.

What sectors can benefit from Appgate's new service?

Financial institutions, retailers, utilities, and healthcare providers are key sectors that can benefit.

What stock symbol does Appgate trade under?

Appgate trades under the stock symbol APGT on the OTC market.