Hollister Launches Dedicated Program for Rising Latinx Creators
Hollister Co., a division of Abercrombie & Fitch (NYSE: ANF), launched the Hollister Good Vibras initiative, targeting the Latinx creator community. This long-term program supports Latinx creators by producing social content and music. The inaugural collective includes 16 creators from diverse backgrounds, collaborating on content for Hispanic Heritage Month and a bilingual pop/hip hop album. The initiative aims to amplify BIPOC voices while aligning with Gen Z's preferences for authentic representation.
- Launch of Hollister Good Vibras initiative supports Latinx creators.
- Engages 16 diverse creators, enhancing brand representation in the Latinx community.
- Aligns with Gen Z demand for authentic cultural representation.
- None.
The first-its-kind, long-term initiative, Hollister Good Vibras, aims to amplify voices in the Latinx community
NEW ALBANY, Ohio, Sept. 09, 2021 (GLOBE NEWSWIRE) -- Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced it is launching Hollister Good Vibras, a first-of-its kind, long-term program dedicated to supporting the Latinx creator community. Through this program, Hollister will work with Latinx creators to develop social content and music, all while supporting the creators’ growth and amplifying their voices.
The inaugural collective features 16 hand selected, up-and-coming Latinx creators across the fashion, music and comedy verticals on TikTok and Instagram, representing six different Latinx heritages. The creators worked with Hollister to coin the “Good Vibras” name, which is a nod to the nuanced relationship many young U.S. Latinos have with Spanish and English. The collective combined this idea with the phrase “good vibes” to represent the positive, vibrant nature of both the Latinx creator community and the Hollister brand.
To officially kick off the program, Hollister partnered with the creators on a cadence of social media content in honor of Hispanic Heritage Month, which starts on September 15, plus a bilingual, made-for-TikTok Latin pop/hip hop album that was produced by the collective’s music creators.
“We have been on an ongoing journey to amplify BIPOC voices - and listening to our Gen Z customers about how we can do so authentically has been a core component of that work. Our customers made it clear that they not only love seeing Latinx representation within the creators we work with, but also wanted more programs developed specifically for the Latinx community,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “We are excited to provide a space that is dedicated to doing just that, and we look forward to learning directly from the Hollister Good Vibras creators about how we can ensure the Latinx community feels seen and heard by our brand all year long.”
The 2021 collective includes impressive creators and musicians like Gale (@gale_oficial), a Latin artist from Puerto Rico and a singer/songwriter known for writing hit songs for renowned artists like Selena Gomez, Christina Aguilera and Anitta; Brandon Perea (@brandonperea), an actor, dancer, and BMXer who recently landed a role in Jordan Peele’s new movie, NOPE, alongside Keke Palmer and Daniel Kaluuya; and Cisco Viera (@ciscovieraa), a popular viral TikTok creator focused on Latinx comedy.
"As an artist, musician and creator, it's always been important for me to be able to share my identity and culture through my music, fashion and songwriting. It's an honor to work alongside Hollister and collaborate with such an amazing team on this opportunity for Latinx creators to express who we are and what we stand for, while being proud of where we come from," said Gale.
To learn more about Hollister Good Vibras, visit Hollister on Instagram, @hollisterco, and tune into Hollister’s Volume ON Instagram TV series on October 14 for a discussion with the Good Vibras creators.
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A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended January 30, 2021, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2021 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.
About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. At Hollister, summer isn’t just a season, it’s a state of mind. Hollister creates carefree styles designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season.
Hollister is a division of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through approximately 495 stores worldwide and www.hollisterco.com globally.
Hollister Media Contact:
Noelia Callejas
(614) 283-6192
noelia_callejas@anfcorp.com
Abercrombie & Fitch Co. Media Contact:
Kara Page
(614) 283-6192
Public_Relations@anfcorp.com
Investor Contact:
Pam Quintiliano
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com
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