Abercrombie & Fitch Jumps into Activewear with Launch of New Sub-Brand, YPB

Rhea-AI Summary

Abercrombie & Fitch (NYSE: ANF) has launched a new activewear sub-brand called YPB, which stands for 'Your Personal Best.' Aimed at meeting customer demands for fashionable yet functional activewear, YPB includes a range of apparel and accessories for men and women. The collection features performance-oriented designs with special focus on comfort and style, available in various sizes. The designs were developed through extensive research and feedback from consumers and influencers to ensure optimal fit and functionality.

Positive

• Launch of new activewear sub-brand YPB caters to customer demand for fashion-forward and functional activewear.
• Extensive customer feedback and fit research conducted to enhance product offerings.

Negative

• None.

The all-new line of trend-forward activewear, which is a direct answer to customer requests, aims to empower you to reach “Your Personal Best”

NEW ALBANY, Ohio, March 16, 2022 (GLOBE NEWSWIRE) -- Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), today announces the launch of YPB, an all-new activewear sub-brand. YPB stands for “Your Personal Best” and aims to empower customers to perform to their highest potential – from sprinting to stretching, lifting to simply life-ing—whatever that may be. The sub-brand features a collection of fashion-forward yet functional activewear and accessories for men and women and is available now at www.abercrombie.com and in most North American Abercrombie & Fitch stores.

YPB’s assortment celebrates what makes you sweat. The collection features super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, sweat-wicking and anti-odor elements, studio outer layers and trending fashion details like cutouts and straps. YPB’s styles are available in XXS-XXL with additional options for long and short lengths.

“We’ve been dedicated to outfitting our millennial consumers for every part of their lives, whether they’re traveling, brunching with friends or celebrating a wedding, for example. Being active is another key part of that lifestyle, and now, with the launch of YPB, we can meet those specific needs,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “We’re laser-focused on listening to our customers, and they were clear: They're looking for fashion-forward activewear that actually performs, looks good and combines quality with value. YPB delivers on all of that, while also providing the comfort and attention to detail that our customers expect from us.”

To bring YPB to life, designers spent hundreds of hours conducting fit research on models across genders, sizes, shapes and heights to ensure pieces delivered on presentation as well as performance. Additionally, YPB’s team held focus groups with customers and key fitness and lifestyle influencers to gain their perspective on what they and their followers were missing from the activewear world, refining designs to ensure seaming, stretch, and details like pocket angles and drawstrings could all help customers move freely and comfortably.

For more information and to shop YPB’s latest styles, visit Abercrombie on Instagram, @abercrombie, or www.abercrombie.com/ypb.

About Abercrombie & Fitch

Abercrombie & Fitch believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, accessories and fragrance – designed to inspire our global customers to feel confident, be comfortable and face their Fierce.

Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF), and is sold through approximately 230 stores (includes abercrombie kids) worldwide and www.abercrombie.com globally.

Media Contact:

Cory Weaver, Ph.D.

Abercrombie & Fitch

(614) 586-2717

Public_Relations@anfcorp.com

Business Media Contact:

Kara Page

Abercrombie & Fitch Co.

(614) 283-6192

Public_Relations@anfcorp.com

Investor Contact:

Pam Quintiliano

Abercrombie & Fitch Co.

(614) 283-6877

Investor_Relations@anfcorp.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2b693309-9cbf-4436-b975-bdfbdd8d29e8

FAQ

What is the new sub-brand launched by Abercrombie & Fitch (ANF)?

The new sub-brand launched is called YPB, which stands for 'Your Personal Best.'

When was the YPB activewear line launched by Abercrombie & Fitch?

The YPB activewear line was launched on March 16, 2022.

What types of products are included in Abercrombie's YPB collection?

The YPB collection includes fashion-forward activewear and accessories for both men and women.

How did Abercrombie & Fitch develop the designs for the YPB line?

The designs for the YPB line were developed through extensive fit research and focus groups with customers and influencers.

What sizes are available in the YPB activewear collection from Abercrombie?

YPB's activewear is available in sizes ranging from XXS to XXL, with options for long and short lengths.