Amazon Com - AMZN STOCK NEWS

Amazon (NASDAQ:AMZN) has unveiled a new lineup of Kindle devices, including the first-ever color Kindle, a re-imagined Kindle Scribe, the fastest Kindle Paperwhite, and a new entry Kindle. The Kindle Colorsoft features a vibrant yet eye-friendly color display with wireless charging and waterproof design. The updated Kindle Scribe offers improved in-book writing experiences and an AI-powered notebook. The new Kindle Paperwhite boasts 25% faster page turns and up to three months of battery life. The entry-level Kindle now comes in a Matcha color option.

The lineup includes Kindle Kids devices with protective covers and Amazon Kids+ subscriptions. All new Kindles come with a three-month Kindle Unlimited subscription. The devices are packaged in 100% recyclable materials. Pricing starts at $109.99 for the entry Kindle, with the Kindle Colorsoft Signature Edition priced at $279.99 and the new Kindle Scribe at $399.99.

Amazon Ads has unveiled two new generative AI tools at unBoxed 2024: AI Creative Studio and Audio Generator. These tools aim to lower creative barriers and expand opportunities for advertisers to scale their reach across various media types.

The AI Creative Studio brings together Amazon Ads' AI-powered image and video generation capabilities in a single experience. It allows advertisers to explore, generate, refine, and publish high-quality ad creatives from a single product shot, product page, or existing ad creative.

The Audio Generator enables advertisers to develop engaging, interactive 30-second audio ad creatives in minutes at no additional cost. It automatically creates a voiceover script based on product information, allowing advertisers to select voice, tone, and background music.

These tools join Amazon Ads' existing suite of AI-powered creative tools, including Image Generator and Video Generator. According to Amazon Ads findings, brands using Image Generator between October 2023 and June 2024 saw an average of almost 5% more sales per advertiser.

Amazon Ads announced new advertising capabilities at unBoxed 2024, focusing on full-funnel insights to help brands optimize media investments. Key features include:

1. New product campaigns: A managed service for launching products within 90 days, showing a 9% increase in weekly sales growth.

2. Audience bid boosting: Re-engages shoppers reached on streaming TV through Sponsored Brands and Products ads.

3. Amazon Marketing Cloud (AMC) solutions: No-code capabilities for advanced audience and measurement insights.

4. Multi-touch attribution model: Analyzes the relative contribution of marketing touchpoints to conversions.

5. Conversion path reporting: Shows top-converting paths to purchase from the previous 30 days.

6. Long-term sales insights: Estimates sales generated over the next year based on campaign effectiveness.

These tools aim to simplify ad optimization and measurement for advertisers of all sizes.

At unBoxed 2024, Amazon Ads unveiled innovations for the Amazon Demand-side Platform (DSP) to enhance full-funnel audience reach and campaign optimization. Key announcements include:

1. A new user experience with simplified workflows, reducing campaign setup time by 75%.

2. New insight cards and machine learning recommendations for quick performance audits.

3. Enhanced frequency cap controls and reporting, saving up to 26% of campaign budgets.

4. An ads data manager for secure first-party data integration across Amazon DSP and Amazon Marketing Cloud (AMC).

5. Improved interoperability with AMC and Amazon Publisher Cloud for custom audience creation.

6. Enhancements to Performance+, an AI-driven optimization tool, showing a 51% improvement in customer acquisition costs.

Amazon Games has launched New World: Aeternum, an online action RPG now available on PlayStation 5, Xbox Series X|S, and PC. The game offers cross-platform play and combines a compelling narrative with action-focused, skill-based combat in a massive, beautiful world.

Key features include:

• Challenging 10-person raid content
• PvP combat in various modes
• Daily end-game challenges
• Multiplayer expeditions
• Seven playable archetypes
• Deep crafting system and customizable player housing
• Seasonal events

The game is priced at $59.99 for the standard edition and $79.99 for the Deluxe Edition. It includes all major content from the PC version, including the base game and the Rise of the Angry Earth expansion.

Amazon's Prime Big Deal Days 2024 was the company's biggest October shopping event ever, with more Prime members participating than last year. The event marked a strong start to the holiday shopping season, with global savings exceeding $1 billion across millions of deals. Prime members purchased more items and generated higher sales compared to any previous October event.

Key highlights include:

• Record sales for independent sellers
• Introduction of AI-powered shopping features like Rufus and AI Shopping Guides
• Upcoming events such as the Holiday Beauty Haul and NFL Black Friday Football game
• A record number of new Prime sign-ups in the three weeks leading to the event

Amazon emphasized that this is just the beginning of holiday deals, with more savings opportunities planned throughout the season.

Amazon announced Prime Big Deal Days, offering deep discounts and millions of deals worldwide starting October 8. The event features savings on select products from top brands like New Balance, Dyson, Disney, LEGO, and Barbie. Prime members can enjoy deals on Amazon-exclusive products and apparel starting at $5.

The event includes new deals dropping as often as every five minutes during select periods. Amazon introduced Rufus, an AI-powered conversational shopping assistant, to help customers find the perfect gifts. Shoppers can also use Amazon Inspire for shoppable videos and photos, and Find on Amazon to locate items spotted online.

Prime Big Deal Days offers savings across various categories, including electronics, home, toys, beauty, and apparel. The event also supports small businesses, with more than 60% of sales in Amazon's store coming from independent sellers.

Amazon Business (NASDAQ: AMZN) has announced Business Prime Rewards and a significant discount on Business Prime Essentials membership. The new rewards program allows Business Prime members to earn up to $1,000 annually on qualifying purchases and up to 2% cash back on Amazon Private Brands purchases.

New customers and existing Business Prime Duo members can now upgrade to a Business Prime Essentials membership for only $9.99 in their first year, a nearly 95% discount. Prime members can open a Business Prime account for free and start earning rewards immediately.

The Business Prime Rewards program offers points that can be redeemed on future purchases, with 100 points equaling $1. Rewards expire after 12 months and cannot be used for digital items or gift cards. Amazon Business aims to support small and medium-sized businesses with this initiative, providing them with unmatched selection, deep discounts, and smart capabilities.

Amazon Games and NCSOFT have launched THRONE AND LIBERTY, a free-to-play massive multiplayer online role-playing game (MMORPG), on PC via Steam, PlayStation 5, and Xbox Series X|S. The game features cross-platform play and is available in North and South America, Europe, Australia, New Zealand, and Japan.

THRONE AND LIBERTY offers a unique traversal system, massive-scale PvP modes, PvE content, and a dynamic world with changing landscapes. Players can choose their weapon loadout and swap between any two weapons to change their playstyle. The game has been localized into multiple languages, including English, Spanish, French, German, Brazilian-Portuguese, and Japanese.

This launch marks a significant collaboration between Amazon Games and NCSOFT, with both companies expressing excitement about bringing the game to a global audience.