Amazon Launches Entirely New Kindle Lineup, Including Reimagined Kindle Scribe and First-Ever Color Kindle

Rhea-AI Summary

Amazon (NASDAQ:AMZN) has unveiled a new lineup of Kindle devices, including the first-ever color Kindle, a re-imagined Kindle Scribe, the fastest Kindle Paperwhite, and a new entry Kindle. The Kindle Colorsoft features a vibrant yet eye-friendly color display with wireless charging and waterproof design. The updated Kindle Scribe offers improved in-book writing experiences and an AI-powered notebook. The new Kindle Paperwhite boasts 25% faster page turns and up to three months of battery life. The entry-level Kindle now comes in a Matcha color option.

The lineup includes Kindle Kids devices with protective covers and Amazon Kids+ subscriptions. All new Kindles come with a three-month Kindle Unlimited subscription. The devices are packaged in 100% recyclable materials. Pricing starts at $109.99 for the entry Kindle, with the Kindle Colorsoft Signature Edition priced at $279.99 and the new Kindle Scribe at $399.99.

Positive

• Launch of first-ever color Kindle (Kindle Colorsoft)
• Re-imagined Kindle Scribe with improved writing and AI-powered notebook features
• Fastest Kindle Paperwhite with 25% faster page turns and up to three months of battery life
• Kindle sales hit a decade high last year
• Three-month Kindle Unlimited subscription included with all new devices

Negative

• None.

Insights

Tech Industry Analyst

Amazon's latest Kindle lineup represents a significant leap in e-reader technology, potentially reshaping the market. The introduction of Kindle Colorsoft, the first color Kindle, addresses a long-standing consumer demand and could attract new segments of readers, particularly those interested in image-rich content like comics or educational materials.

The reimagined Kindle Scribe with AI-powered notetaking capabilities positions Amazon to compete more directly with digital note-taking devices like reMarkable, potentially expanding its market share in the productivity space. The improved Kindle Paperwhite with faster performance and the new entry-level Kindle maintain Amazon's dominance in the e-reader market.

While these innovations are impressive, their impact on Amazon's bottom line may be given the company's diverse revenue streams. However, they reinforce Amazon's commitment to its ecosystem and could drive increased content sales through Kindle Unlimited subscriptions.

Consumer Electronics Specialist

The new Kindle lineup showcases Amazon's continued innovation in e-reader technology. The Kindle Colorsoft addresses the color limitation of e-ink displays, potentially opening up new markets for digital magazines and children's books. Its 279.99 price point, however, may limit initial adoption.

The enhanced Kindle Scribe with AI-powered notetaking is a strategic move into the digital productivity space, competing with specialized devices and tablets. At 399.99, it's positioned as a premium device for professionals and students.

The improved Kindle Paperwhite and entry-level Kindle maintain Amazon's competitive edge in the core e-reader market. The 25% faster page turns and extended battery life address key user pain points.

Overall, this refresh strengthens Amazon's position in the e-reader market and could drive increased hardware sales and Kindle Unlimited subscriptions, though the impact on Amazon's overall revenue may be modest given its scale.

All-new Kindle Colorsoft brings the joy of color to Kindle for the first time

Re-imagined Kindle Scribe comes with a paper-like display, new writing experiences in books, and a more powerful notebook experience

All-new Kindle Paperwhite is the thinnest and fastest ever—with 25% faster page turns and up to three months of battery life

New entry Kindle is the most compact and affordable device, now in a fun new Matcha color

SEATTLE--(BUSINESS WIRE)-- Amazon (NASDAQ:AMZN) today launched an entirely new lineup of Kindle devices—introducing the first-ever color Kindle, a re-imagined Kindle Scribe, the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun, new Matcha color. To learn more about the new Kindle family, visit amazon.com/kindlefamily.

“Customers continue to love Kindle, and are reading on their devices more than ever—sales last year hit a decade high with the majority of purchases going to first time Kindle device owners,” said Kevin Keith, vice president of Amazon Devices. “We are excited to bring our customers a completely new Kindle lineup, including our first color Kindle and a re-imagined Kindle Scribe with even better in-book writing experiences and a more powerful notebook with generative AI built-in.”

Kindle Colorsoft—First Color Kindle

The all-new Kindle Colorsoft brings color to Kindle without compromise. It has everything customers love about Kindle today—high contrast, fast page turns, an auto-adjusting front light, and weeks of battery life, and adds color that is vibrant yet easy on the eyes and pulls you in without distracting you from the story. Now, you can browse color covers in your Kindle Library or Store, see book photos and images in color, or add color highlights that you can easily search later.

Everything about Kindle Colorsoft was meticulously designed to deliver rich, paper-like color. It uses an oxide backplane with custom waveforms for fast performance and a higher contrast on both color and black-and-white content. Its custom Colorsoft display includes a new light-guide with nitride LEDs that, when combined with our custom algorithms, enhance color and increase brightness, all without washing out details. You can zoom in on images without worrying about pixelation; and if you prefer a certain color style, you can choose between standard or vibrant. Kindle Colorsoft comes with wireless charging, up to eight weeks of battery life, and is waterproof so you can bring it with you in the bath or take it to the beach without having to worry.

Kindle Scribe—A Kindle and Digital Notebook in One

The all-new Kindle Scribe combines all the benefits of Kindle with a powerful notetaking device. The display has new white borders and a smooth, paper-like texture that make it look and feel like you’re writing on a sheet of paper in a notebook. Plus, at 300 ppi text looks crisp and clear when you’re writing or reading. The premium pen is finely crafted to deliver just the right heft and balance, so it feels like holding an actual pen, and the new soft-tipped eraser feels like a pencil—you’ll think you have to brush the screen clean after erasing.

The new Kindle Scribe offers new experiences for in-book writing and notetaking. With Active Canvas, you can write your thoughts directly in the book when inspiration strikes. Your note becomes part of the page, and the book text dynamically flows around it—if you increase the font size, change the font style, or the book layout changes, the note remains visible exactly where you want it so you never lose any meaning or context. Coming soon, you’ll also be able to write your notes in the side panel and easily hide them when you are done. The notetaking experience is also more powerful with the all-new, built-in AI-powered notebook, which enables you to quickly summarize pages and pages of notes into concise bullets in a script font that can be easily shared—directly within the notebook tab. You can also refine your notes into a script font, so it maintains the look and feel of handwriting while still being legible.

Kindle Paperwhite—The Fastest Kindle Yet

Since its debut in 2012, customers have made Kindle Paperwhite our best-selling Kindle—and the all-new Kindle Paperwhite is our fastest yet. Scrolling through your Kindle Library or Store is snappy and responsive, with 25% faster page turns. The display uses an oxide thin film transistor which gives it the highest contrast ratio of any Kindle, so text and images pop off the screen. A larger, 7-inch display is a first for Kindle Paperwhite—and yet, it is also the thinnest Paperwhite ever and with up to three months of battery life you can take it anywhere.

Kindle Paperwhite is waterproof with 16 GB of storage for thousands of books, and comes in Raspberry, Jade, and Black. Kindle Paperwhite Signature Edition, which comes with 32 GB of storage, optional wireless charging, and auto-adjusting front light, comes in Metallic Raspberry, Metallic Jade, and Metallic Black.

Kindle—The Most Compact Kindle, Now in Matcha

Weighing in at just 158g, the new entry-level Kindle is small enough to fit in your hand or carry in your back pocket—and it’s packed with premium Kindle features. It has a 300ppi, glare-free display, now with faster page turns, higher contrast ratio, and a front light that is 25% brighter at max setting—as bright as Kindle Paperwhite. It comes in a fun and fresh new Matcha color, offers weeks of battery life from a single charge, and has 16 GB of storage for holding thousands of books—all of which make it the ideal device for reading anywhere the day takes you.

For the Youngest Readers—Thousands of Books and Audiobooks

With Kindle Kids, parents can help their kids cultivate a love of reading at a young age—in fact, when a kid sits down with a Kindle, they read, on average, more than an hour a day. The new, entry Kindle Kids is available with an included cover in one of the following designs: Space Whale, Ocean Explorer, and Unicorn Valley; and the new Kindle Paperwhite Kids comes with a Cyber City, Starfish, or Diary of a Wimpy Kid cover, designed by international best-selling author Jeff Kinney. Both devices come with a 2-year worry free guarantee and six months of Amazon Kids+ included, a kid-friendly subscription service that provides access to thousands of age-appropriate books and audiobooks.

Discover Your Next Favorite Read

All Kindle devices come with access to the world’s best eBook store, and an included three-month subscription to Kindle Unlimited, which provides an extensive library of digital books, audiobooks, comics, and magazines that span a myriad of genres, including popular series, best sellers, and more. From mystery and romance to nonfiction and memoir, members can read as many books as they would like with a monthly membership. Learn more about how to sign up for Kindle Unlimited at amazon.com/kindleunlimited.

Sustainability, Pricing, and Availability

Kindle is available now starting at $109.99. Kindle Paperwhite is available now starting at $159.99, and Kindle Paperwhite Signature Edition is available for $189.99. Kindle Colorsoft Signature Edition Signature Edition will ship on October 30 and is available now for preorder at $279.99. The new Kindle Scribe will ship on December 4 and is available now for preorder starting at $399.99. Our new Kindle lineup is packaged in 100% recyclable device packaging that features a new box design that uses more recycled fiber content, averages 99% wood fiber-based materials, and uses less ink.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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FAQ

When will the new Amazon Kindle Colorsoft (AMZN) be available?

The Kindle Colorsoft Signature Edition will ship on October 30 and is available now for preorder at $279.99.

What is the price of the new entry-level Amazon Kindle (AMZN)?

The new entry-level Kindle is available starting at $109.99.

What are the key features of the new Amazon Kindle Scribe (AMZN)?

The new Kindle Scribe features improved in-book writing experiences, an AI-powered notebook, a paper-like display, and a premium pen with a soft-tipped eraser.

How long is the battery life of the new Amazon Kindle Paperwhite (AMZN)?

The new Kindle Paperwhite offers up to three months of battery life on a single charge.