Amazon Fresh Introduces New Grocery Savings for Prime Members
Amazon (NASDAQ:AMZN) has announced new exclusive discounts for Prime members shopping at Amazon Fresh, both in-store and online. The expanded savings program includes:
- Up to 50% off on 8-15 rotating weekly grocery favorites
- 25% off on 1,200+ rotating grocery items from top brands
- 10% off on 1,700+ products from Amazon private-label brands
Additionally, Amazon introduced Amazon Saver, a new private-label brand offering affordable grocery essentials, mostly priced under $5. The company has also enhanced its online shopping experience with a simplified storefront, intuitive shopping zones, and convenient features like repeat items and recurring reservations for pickup and delivery.
Amazon (NASDAQ:AMZN) ha annunciato nuovi sconti esclusivi per i membri Prime che fanno acquisti presso Amazon Fresh, sia nei negozi fisici che online. Il programma di risparmio ampliato include:
- Fino al 50% di sconto su 8-15 prodotti alimentari preferiti in rotazione settimanale
- 25% di sconto su oltre 1.200 prodotti alimentari in rotazione delle migliori marche
- 10% di sconto su oltre 1.700 prodotti dei marchi privati di Amazon
Inoltre, Amazon ha introdotto Amazon Saver, un nuovo marchio privato che offre prodotti alimentari essenziali a prezzi accessibili, per lo più sotto i 5 dollari. L'azienda ha anche migliorato la sua esperienza di shopping online con un negozio semplificato, zone di acquisto intuitive e funzionalità convenienti come articoli ripetuti e prenotazioni ricorrenti per ritiro e consegna.
Amazon (NASDAQ:AMZN) ha anunciado nuevos descuentos exclusivos para miembros Prime que compran en Amazon Fresh, tanto en la tienda como en línea. El programa de ahorros ampliado incluye:
- Hasta un 50% de descuento en 8-15 productos de comestibles favoritos que cambian semanalmente
- 25% de descuento en más de 1.200 artículos de supermercado de marcas destacadas
- 10% de descuento en más de 1.700 productos de las marcas propias de Amazon
Además, Amazon ha introducido Amazon Saver, una nueva marca propia que ofrece productos de comestibles esenciales a precios asequibles, principalmente por debajo de los $5. La empresa también ha mejorado su experiencia de compra en línea con una tienda simplificada, zonas de compra intuitivas y características convenientes como artículos repetidos y reservas recurrentes para recoger y entregar.
아마존(NASDAQ:AMZN)은 프라임 회원을 위한 새로운 독점 할인을 발표했습니다. 아마존 프레시에서 오프라인 및 온라인 쇼핑 모두 적용됩니다. 확장된 절약 프로그램에는 다음이 포함됩니다:
- 주마다 rotating되는 8-15개의 인기 생필품에서 최대 50% 할인
- 최고 브랜드의 1,200개 이상의 rotating되는 식료품에서 25% 할인
- 아마존의 자체 브랜드 제품 1,700개 이상에서 10% 할인
또한 아마존은 아마존 세이버를 도입했습니다. 이 새로운 개인 상표 브랜드는 대부분 $5 이하의 저렴한 생필품을 제공합니다. 회사는 또한 온라인 쇼핑 경험을 향상시켰습니다. 간소화된 상점, 직관적인 쇼핑 구역, 반복 아이템 및 픽업과 배달을 위한 정기 예약 등의 편리한 기능이 추가되었습니다.
Amazon (NASDAQ:AMZN) a annoncé de nouvelles réductions exclusives pour les membres Prime faisant des achats à Amazon Fresh, à la fois en magasin et en ligne. Le programme d'économies élargi comprend :
- Jusqu'à 50% de réduction sur 8 à 15 produits alimentaires préférés en rotation chaque semaine
- 25% de réduction sur plus de 1 200 articles alimentaires en rotation de grandes marques
- 10% de réduction sur plus de 1 700 produits des marques propres d'Amazon
De plus, Amazon a introduit Amazon Saver, une nouvelle marque propre offrant des produits alimentaires essentiels à des prix abordables, principalement inférieurs à 5 $. L'entreprise a également amélioré son expérience de shopping en ligne avec une vitrine simplifiée, des zones de shopping intuitives et des fonctionnalités pratiques telles que des articles récurrents et des réservations répétées pour le retrait et la livraison.
Amazon (NASDAQ:AMZN) hat neue exklusive Rabatte für Prime-Mitglieder angekündigt, die bei Amazon Fresh sowohl im Geschäft als auch online einkaufen. Das erweiterte Sparprogramm umfasst:
- Bis zu 50% Rabatt auf 8-15 wöchentlich wechselnde Lebensmittel-Favoriten
- 25% Rabatt auf über 1.200 wechselnde Lebensmittelartikel bekannter Marken
- 10% Rabatt auf über 1.700 Produkte der eigenen Marken von Amazon
Zusätzlich hat Amazon Amazon Saver eingeführt, eine neue Eigenmarke, die erschwingliche Lebensmittelgrundlagen anbietet, meist unter 5 USD. Das Unternehmen hat auch das Online-Shopping-Erlebnis verbessert mit einem vereinfachten Online-Shop, intuitiven Einkaufsbereichen und praktischen Funktionen wie wiederkehrenden Artikeln und regelmäßigen Reservierungen für Abholung und Lieferung.
- Expanded Prime member savings on over 3,000 grocery items at Amazon Fresh
- Introduction of Amazon Saver, a new value-focused private-label brand
- Enhanced online shopping experience with simplified navigation and convenient features
- Free grocery pickup option at Amazon Fresh locations
- Unlimited grocery delivery for Prime members in 3,500+ U.S. cities with a subscription
- 5% cashback for eligible Prime members using Prime Visa at Amazon.com, Amazon Fresh, and Whole Foods Market
- None.
Insights
Amazon's latest move in the grocery sector demonstrates a strategic push to capture market share and increase customer loyalty. The expanded Prime savings program, covering over
The introduction of the Amazon Saver private label brand is a direct response to inflationary pressures on consumers. By offering products mostly under
The enhanced online shopping experience, with features like repeat items and recurring reservations, aims to reduce friction in the purchasing process. This could lead to increased customer retention and higher average order values. Overall, these initiatives position Amazon to potentially gain significant ground in the
Amazon's latest grocery strategy is a masterclass in digital-physical integration. The seamless connection between online and in-store experiences through features like recurring reservations and repeat item selection demonstrates Amazon's commitment to omnichannel excellence. This approach could significantly reduce customer churn and increase lifetime value.
The introduction of intuitive shopping zones and digital aisles is a smart UX decision that mimics the in-store experience, potentially increasing discoverability and basket size. Moreover, the expansion of Prime benefits to include unlimited grocery delivery in over 3,500 cities creates a compelling value proposition that could drive both Prime adoption and grocery market share.
By leveraging its vast data ecosystem and logistics network, Amazon is positioning itself as a one-stop-shop for all grocery needs, potentially disrupting traditional supermarket chains and cementing its place in the daily lives of consumers.
Amazon's aggressive expansion in the grocery sector could have significant financial implications. While the increased discounts may initially pressure margins, the potential for higher Prime membership adoption and increased shopping frequency could lead to substantial revenue growth in the long term. The grocery sector's high purchase frequency aligns well with Amazon's strategy of increasing customer touchpoints.
The introduction of the Amazon Saver brand could improve gross margins, as private label products typically offer higher profitability. This, combined with the potential for increased market share, could positively impact Amazon's bottom line. However, investors should monitor the impact on short-term profitability as these initiatives may require significant upfront investment.
The enhanced Prime benefits, including
Now, Prime members can save big with even more exclusive savings on over 3,000 essential grocery items from Amazon Fresh, including
Company also unveils Amazon Saver, a new private-label brand focused on value that will help grocery budgets go further
Photo courtesy of Amazon.
"We're always looking to make grocery shopping easier, faster, and more affordable for our customers," said Claire Peters, worldwide vice president of Amazon Fresh. "With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you're browsing the aisles or filling your online cart.”
Introducing enhanced Prime Savings
Amazon is rolling out a significant expansion of its exclusive Prime savings program at Amazon Fresh, both in-store and online, offering greater savings on more than 3,000 grocery items for Prime members—far beyond the hundreds of items at
This new offer of exclusive Prime savings on 3,000 or more items includes:
-
Up to
50% off eight to 15 grocery favorites that rotate each week, including fresh produce, protein, and pantry staples. -
More than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands
25% off. -
Over 1,700 products from Amazon private-label brands always
10% off—including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and the company’s newest offering, Amazon Saver.
From fresh produce, proteins and frozen food to beverages, snacks, pastas, and more, Prime members can now save on even more grocery items from Amazon Fresh. Anyone can join Prime for
Introducing Amazon Saver
Customers love the value they get from Amazon Fresh private-label brands, and that’s why the company is introducing Amazon Saver, its new no-frills brand that will help grocery budgets go further. From crackers and cookies to canned fruit and condiments, Amazon Saver offers affordable grocery essentials at a great value both in-store and online. Most Amazon Saver items are priced under
Amazon Saver complements the company’s selection of private-label brands, designed to provide the best value for a range of grocery products—ultimately helping customers make the most of their grocery budget. Amazon has started to roll this new private label out with several products and will add more than 100 items to the Amazon Saver selection over time.
Introducing a better online shopping experience
As it does with its physical stores, Amazon continues to make improvements to its Amazon Fresh online shopping experience to bring the convenience and familiarity of shopping at one of its neighborhood grocery stores right to customers’ devices. The company has simplified the storefront to create a clean, intuitive browsing experience focused on customers’ needs—whether they're looking to quickly restock grocery essentials or leisurely fill their carts with new discoveries.
The Amazon Fresh storefront provides quick access to shopping tools that can be tailored for each customer, such as Amazon’s repeat items feature, which saves customers time building their grocery carts by allowing them to select frequently purchased items to automatically add to their carts. Customers also can use recurring reservations, which allows them to set their preferred day and time windows for weekly grocery pickup and delivery. Amazon also has created intuitive shopping zones that group products by theme—from can't-miss weekly and exclusive Prime member deals and seasonal favorites, to dedicated digital aisles that let customers browse a broad assortment of grocery items by category. The new navigation makes it easy to hop between categories aisle-by-aisle with a simple click, replicating the physical shopping journey in store.
Effortless grocery shopping with Amazon
Amazon Fresh wants to make grocery shopping as easy and enjoyable as possible. The company provides all customers shopping online the option of picking up their groceries for free at one of our Amazon Fresh locations or having those grocery items delivered right to their doorsteps. Customers can view grocery and delivery pickup options by visiting amazon.com/fresh.
In addition to exclusive deals, Prime members in more than 3,500 cities and towns across the
Amazon is continually innovating to provide customers with great selection, value, and convenience for groceries and Everyday Essentials, both online and in physical stores. With its portfolio of offerings, including Whole Foods Market, Amazon Fresh, and Amazon Go, Amazon offers a broad range of brands and shopping options for all customers—with extra benefits for Prime members. In addition to its own stores, Amazon partners with grocery and specialty retailers globally, enabling customers to order delivery from their favorite stores through Amazon’s website at amazon.com/grocery.
About Prime
Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910864671/en/
Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr
Source: Amazon.com, Inc.
FAQ
What new savings are available for Prime members at Amazon Fresh as of 2024?
What is Amazon Saver and how does it benefit AMZN customers?
How has Amazon (AMZN) improved its online grocery shopping experience in 2024?
What delivery options are available for Amazon Fresh customers in 2024?
