AMTD’s Successful “ART OF LUXURY” Magazine Trademark Registrations and Ongoing Successes in Protection of Intellectual Property

Rhea-AI Summary

AMTD Group and its subsidiary The Generation Essentials Group have successfully registered the 'ART OF LUXURY' trademark in Hong Kong and the United Kingdom. The registration covers multiple classes under the Nice Classification, including downloadable computer software (Class 9), printed publications (Class 16), food and hospitality services (Class 43), and online social networking services (Class 45).

In a significant move to protect their intellectual property, AMTD has successfully taken down over 50 infringing domain names and social media accounts. This includes the removal of infringing domain names like lofficiel.co and lofficiel.cn, as well as numerous unauthorized Instagram accounts and Twitter/X handles using the Lofficiel brand name.

Positive

• Successful trademark registration in two major markets (Hong Kong and UK)
• Effective IP protection demonstrated by removal of 50+ infringing accounts

Negative

• None.

PARIS & NEW YORK & SINGAPORE--(BUSINESS WIRE)-- AMTD Group Inc. ("AMTD" or the "Group"), alongside The Generation Essentials Group, a subsidiary of the Group under AMTD Digital, jointly announced that we have successfully registered our ART OF LUXURY trademark (the "Mark").

The registrations cover the following classes under the International Classification of Goods and Services for the Purposes of the Registration of Marks established by the Nice Agreement (the "Nice Classification"):

• Class 9 - Downloadable computer software applications for use in viewing, storing and organizing electronic publications, etc.;
• Class 16 - Printed publications, etc.;
• Class 43 - Provision of food and drink; hotels, canteen, cafeteria and restaurant services; bar and catering services, etc.; and
• Class 45 - Online social networking services; Internet-based social introduction and social networking services, etc.

These successful registrations grant AMTD Group with the exclusive rights to use the Mark within Hong Kong and the United Kingdom, specifically relating to our designated goods and services under the respective classes of the Nice Classification. Furthermore, these registrations provide robust legal protection, safeguarding the Group against potential trademark infringements and preventing the use of similar marks that could lead to consumer confusion.

ONGOING SUCCESS IN INTELLECTUAL PROPERTY PROTECTION

As part of our ongoing efforts to protect the Group's valuable intellectual property, we are also delighted to report that we have successfully taken down over 50 infringing domain names and social media accounts, including the following.

Domain Names:

We have successfully taken down the infringing domain names <https://lofficiel.co/> and <lofficiel.cn>.

Instagram:

@lofficielcyprus @lofficiel_cyprus @lofficielcyprusofficial @lofficielrussia_kids @lofficiel_ind @lofficielgermany @lofficielhommes_sg @lofficiel.monaco @lofficiel.canada @lofficielmcq

@lofficielhommesindia @lofficielindia @lofficielindonesia @lofficielsbh @lofficielhommesbaltic @lofficielhommes_germany @lofficielhommes_switzerland @lofficielmcq @lofficiel_fashion_girl @lofficiellpk

@lofficiel_kids_latvia @lofficielhommespoland @palomasernaxyy @ugonslo_ @lofficiel_china @lofficielhommesmalaysia @lofficielfrance @lofficiel_cy @italiaofficiel @lofficielqlf

@lofficieltr @lofficielprivate @lofficielhommesusa @lofficiel_fashion_news @lofficielchina @lofficielmanila @lofficielvoyage @cyprus_lofficiel @lofficiel.monaco @lofficiel2000modeles

@lofficielvietnamofficiel @lofficiel_me @lofficielkidsbrasil @lofficiel_zpt @lofficiel_hommes_china @lofficiel_design @lofficielfrance @lofficiel.austria @lofficiel.cy.officiel @mkblofficiel

Twitter / X

@LofficielME

@LofficielX

@LofficielP

These ongoing successes demonstrate our commitment to protecting and fostering our key intellectual property, and supporting our partners’ use of our brands.

About AMTD Group

AMTD Group is a conglomerate with core business portfolio spanning across media and entertainment, education and training, and premium assets and hospitality areas.

About AMTD IDEA Group

AMTD IDEA Group (NYSE: AMTD; SGX: HKB) represents a diversified institution and digital solutions group connecting companies and investors with global markets. Its comprehensive one-stop business services plus digital solutions platform addresses different clients’ diverse and inter-connected business needs and digital requirements across all phases of their life cycles. AMTD IDEA Group is uniquely positioned as an active super connector between clients, business partners, investee companies, and investors, connecting the East and the West. For more information, please visit www.amtdinc.com or follow us on X (formerly known as “Twitter") at @AMTDGroup.

About AMTD Digital Inc.

AMTD Digital Inc. (NYSE: HKD) is a comprehensive digital solutions platform headquartered in France. Its one-stop digital solutions platform operates key business lines including digital media, content and marketing services, investments as well as hospitality and VIP services. For AMTD Digital’s announcements, please visit https://ir.amtdigital.net/investor-news.

Safe Harbor Statement

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to,” and similar statements. Statements that are not historical facts, including statements about the beliefs, plans, and expectations of AMTD IDEA Group and/or AMTD Digital, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the filings of AMTD IDEA Group and/or AMTD Digital with the SEC. All information provided in this press release is as of the date of this press release, and neither AMTD IDEA Group nor AMTD Digital undertakes any obligation to update any forward-looking statement, except as required under applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250402407176/en/

For AMTD IDEA Group:

IR Office

AMTD IDEA Group

EMAIL: ir@amtdinc.com

For AMTD Digital Inc.:

IR Office

AMTD Digital Inc.

EMAIL: ir@amtdigital.com

Source: AMTD IDEA Group

FAQ

What trademark classes did AMTD secure for 'ART OF LUXURY' in Hong Kong and UK?

AMTD secured Classes 9 (software), 16 (printed publications), 43 (food/hospitality), and 45 (social networking services).

How many unauthorized social media accounts did AMTD successfully remove?

AMTD successfully took down over 50 infringing domain names and social media accounts.

Which specific domain names were removed in AMTD's IP protection effort?

AMTD successfully removed lofficiel.co and lofficiel.cn domain names.

What legal protection does the ART OF LUXURY trademark registration provide AMTD?

The registration grants AMTD exclusive rights to use the mark and protects against trademark infringements and similar marks that could cause consumer confusion.