Amerant Bank Partners with SOCi to Elevate its Digital Marketing
SOCi, Inc., a leading CoMarketing Cloud provider, has partnered with Amerant Bank, Florida's largest community bank, to enhance its digital marketing efforts. The collaboration, which began in August 2023, focuses on leveraging SOCi's platform to improve Amerant Bank's localized marketing strategies and digital presence.
Key benefits of the partnership include:
- Review management to drive customer engagement and satisfaction
- Local pages optimization for improved online visibility
- Local listings management for branches and ATMs
- Data-driven insights for informed marketing decisions
This strategic alliance aims to support Amerant Bank's expansion in Florida as it approaches the $10 billion asset threshold, with goals to increase brand awareness, expand into new regions, and enhance customer satisfaction.
SOCi, Inc., un fornitore leader di CoMarketing Cloud, ha stretto una partnership con Amerant Bank, la più grande banca comunitaria della Florida, per migliorare i propri sforzi di marketing digitale. La collaborazione, iniziata nell'agosto 2023, si concentra sull'utilizzo della piattaforma di SOCi per migliorare le strategie di marketing localizzate e la presenza digitale di Amerant Bank.
I principali vantaggi della partnership includono:
- Gestione delle recensioni per aumentare il coinvolgimento e la soddisfazione dei clienti
- Ottimizzazione delle pagine locali per una migliore visibilità online
- Gestione delle liste locali per filiali e sportelli automatici
- Analisi basate sui dati per decisioni di marketing informate
Questa alleanza strategica mira a supportare l'espansione di Amerant Bank in Florida mentre si avvicina alla soglia di $10 miliardi di attivi, con l'obiettivo di aumentare la consapevolezza del marchio, espandersi in nuove regioni e migliorare la soddisfazione dei clienti.
SOCi, Inc., un proveedor líder de CoMarketing Cloud, se ha asociado con Amerant Bank, el banco comunitario más grande de Florida, para mejorar sus esfuerzos de marketing digital. La colaboración, que comenzó en agosto de 2023, se centra en aprovechar la plataforma de SOCi para mejorar las estrategias de marketing localizadas y la presencia digital de Amerant Bank.
Los beneficios clave de la asociación incluyen:
- Gestión de reseñas para impulsar el compromiso y la satisfacción del cliente
- Optimización de páginas locales para mejorar la visibilidad en línea
- Gestión de listados locales para sucursales y cajeros automáticos
- Perspectivas basadas en datos para decisiones de marketing informadas
Esta alianza estratégica tiene como objetivo apoyar la expansión de Amerant Bank en Florida a medida que se acerca al umbral de $10 mil millones en activos, con metas para aumentar el reconocimiento de la marca, expandirse a nuevas regiones y mejorar la satisfacción del cliente.
SOCi, Inc.는 플로리다 최대의 지역은행인 Amerant Bank와 파트너십을 체결하여 디지털 마케팅 노력을 강화하고 있습니다. 2023년 8월에 시작된 이번 협력은 SOCi 플랫폼을 활용하여 Amerant Bank의 지역화된 마케팅 전략과 디지털 존재감을 향상시키는 데 초점을 맞추고 있습니다.
파트너십의 주요 이점은 다음과 같습니다:
- 리뷰 관리: 고객 참여 및 만족도 증대
- 로컬 페이지 최적화: 온라인 가시성 향상
- 지점 및 ATM을 위한 로컬 리스팅 관리
- 데이터 기반 인사이트: 정보에 입각한 마케팅 결정 지원
이 전략적 제휴는 Amerant Bank가 $10억 자산 임계값에 가까워짐에 따라 플로리다에서의 확장을 지원하는 것을 목표로 하며, 브랜드 인지도 증가, 새로운 지역으로의 확장 및 고객 만족도 향상을 목표로 하고 있습니다.
SOCi, Inc., un leader du CoMarketing Cloud, a établi un partenariat avec Amerant Bank, la plus grande banque communautaire de Floride, pour améliorer ses efforts de marketing numérique. La collaboration, qui a débuté en août 2023, se concentre sur l'exploitation de la plateforme de SOCi pour améliorer les stratégies de marketing localisées et la présence numérique d'Amerant Bank.
Les principaux avantages de ce partenariat incluent :
- Gestion des avis pour favoriser l'engagement et la satisfaction des clients
- Optimisation des pages locales pour une meilleure visibilité en ligne
- Gestion des listes locales pour les agences et distributeurs automatiques
- Analyses basées sur les données pour des décisions marketing éclairées
Cette alliance stratégique vise à soutenir l'expansion d'Amerant Bank en Floride alors qu'elle s'approche du seuil de $10 milliards d'actifs, avec des objectifs d'augmentation de la notoriété de la marque, d'expansion vers de nouvelles régions et d'amélioration de la satisfaction des clients.
SOCi, Inc., ein führender Anbieter von CoMarketing Cloud, hat eine Partnerschaft mit Amerant Bank, der größten Gemeindebank Floridas, geschlossen, um ihre digitalen Marketingbemühungen zu verbessern. Die Zusammenarbeit, die im August 2023 begann, konzentriert sich darauf, die Plattform von SOCi zu nutzen, um die lokalisierten Marketingstrategien und die digitale Präsenz von Amerant Bank zu verbessern.
Die Hauptvorteile der Partnerschaft umfassen:
- Bewertungsmanagement zur Förderung des Kundenengagements und der Zufriedenheit
- Optimierung lokaler Seiten für verbesserte Online-Sichtbarkeit
- Management lokaler Einträge für Filialen und Geldautomaten
- Datenbasierte Erkenntnisse für fundierte Marketingentscheidungen
Diese strategische Allianz zielt darauf ab, die Expansion von Amerant Bank in Florida zu unterstützen, während sie sich dem $10 Milliarden Vermögensschwelle nähert, mit dem Ziel, die Markenbekanntheit zu steigern, in neue Regionen zu expandieren und die Kundenzufriedenheit zu erhöhen.
- Partnership with SOCi enhances Amerant Bank's digital marketing capabilities
- Improved local search optimization and review management
- Increased brand awareness and visibility in search results
- Better management of branch and ATM locator information
- Data-driven insights for optimized marketing strategies
- None.
Through the power of SOCi's CoMarketing Cloud and cutting-edge consolidated tools, the bank drives digital growth and community engagement
Amerant Bank, the largest community bank headquartered in
"SOCi offered us review management, local pages, directory assistance, visual data for customer sentiment, SEO aid, and customization of modules for location landing pages," said Sam Francois, SVP Head of Marketing at Amerant Bank. "The platform's ability to effectively manage our banking center and ATM locator, ensuring our listings are live and able to be updated quickly in the case of emergencies, have been invaluable."
SOCi has been instrumental in enhancing the bank's local marketing efforts since August 2023, enabling them to better serve their communities and achieve significant growth. "Our first step was to have a deep understanding of Amerant Bank's goal of enhancing the UX/UI for their customers, all aimed at making it easier for them to locate branches and ATMs," said Ben Brownlee, Chief Customer Officer at SOCi. "Through this partnership, we've been able to support the bank's brand awareness in local areas and ensure their listings are always up-to-date for their customers. We do that by bringing together the power of the SOCi platform and the expert knowledge of our SOCi team. Amerant Bank's strategic objectives became our team's objectives too."
Key Benefits of the SOCi Platform
- Review Management: To keep a pulse of customer feedback and improve their listings, Amerant Bank leveraged SOCi Reviews to drive customer engagement and satisfaction.
- Local Pages: Powering their Google Business Profile listings, Amerant Bank has customized each of its local pages to optimize each location's online presence.
- Local Listings Management: The platform manages Amerant Bank's Google listings, including not only branch locations but ATM locations offered by an out of network deal with third-party locations. These listings have helped Amerant Bank appear on the first page of search results, boosting brand awareness and making it easier for customers to find them online.
- Data-driven Insights: SOCi provides valuable insights into customer sentiment, keyword rankings, and page performance, allowing Amerant Bank to make informed decisions and optimize their marketing strategies.
To learn more about how SOCi supports multi-location businesses in the financial services industry, visit soci.ai.
About SOCi
SOCi is the leading CoMarketing Cloud for multi-location enterprises. We empower nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike's, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels. Through the use of best-in-class generative AI and machine learning, the SOCi Genius platform provides multi-location enterprises with actionable insights and recommendations while automating their most important workflows at scale. With SOCi, businesses can strengthen their digital presence across local search and social pages while protecting their online reputation, driving improved customer engagement and market leading results. To learn more about how SOCi can help fuel your localized marketing success, please visit us at www.soci.ai or message us at hello@meetsoci.com.
About Amerant Bank
Amerant Bank, N.A., is the largest community bank headquartered in
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SOURCE SOCi
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