Amyris Creates Partnership With Jonathan Van Ness To Launch Leading Clean Haircare Brand
Amyris, Inc. (Nasdaq: AMRS) announced a new partnership with Jonathan Van Ness to launch a clean haircare brand, aiming to revolutionize the industry with sustainable, effective products. Expected to launch in summer 2021, the brand will utilize Amyris's proprietary hemi-squalane ingredient for enhanced hair health across all textures. This move expands Amyris's footprint in the clean beauty market, which represents a significant segment of the $300 billion beauty industry, furthering its commitment to inclusivity and environmentally friendly products.
- Launch of a new clean haircare brand with Jonathan Van Ness expands Amyris's product portfolio.
- The clean beauty market is growing, with over 50% of consumers preferring sustainable haircare products.
- Partnership with a recognized personality enhances brand visibility and market appeal.
- Potential risks associated with the reliance on third-party suppliers in the production process.
EMERYVILLE, Calif., Jan. 11, 2021 /PRNewswire/ -- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands and a top supplier of sustainable and natural ingredients, today announced that it will be launching a new clean haircare brand through a partnership with Jonathan Van Ness, American hairdresser, television personality, podcast host, actor and author.
The partnership aims to de-gender and revolutionize the haircare industry with the best performing sustainable products. This will further expand Amyris's presence in the clean beauty space beyond its Biossance® skincare, Pipette® baby and mother care, and recently announced Rose Inc.TM clean cosmetics brands.
The global haircare market represents approximately
The new haircare brand is expected to launch during the summer of 2021 and will offer unparalleled ingredient efficacy, clean formulas and packaging, with genuine inclusivity. The new brand, which focuses on addressing hair health needs, will feature a proprietary Amyris ingredient, hemi-squalane, a powerfully hydrating silicone-alternative that is effective across all hair textures.
For years, Van Ness has been celebrated for his passion and talent for haircare, shining in Netflix's Emmy Award-winning reboot of "Queer Eye" as the show's hair guru and self-care advocate. "I am more like the anti-transformation beauty expert: I want to empower people to love themselves and accept themselves," explained Van Ness. He is equally passionate about finding products that are powerfully effective and consciously created. "I have had a successful working relationship with Amyris for years because I believe in their mission and their clean, innovative formulas. They are my dream partner to bring this inclusive haircare brand to life because they remain committed to making a positive impact on their consumers and the planet."
"Jonathan has been an incredible partner to Amyris, most recently as the Global Self-Care Ambassador for Biossance," said Catherine Gore, President of Biossance. "His beauty and haircare expertise, combined with his passion for inclusivity and sustainability, make him an ideal partner. We are thrilled to embark on this new journey with Jonathan who, like Amyris, believes everyone should have access to clean, sustainable, and efficacious products."
"Haircare is one of the fastest growing categories in beauty, and we are aiming to lead a significant shift in the industry via this partnership with Jonathan," said John Melo, President and Chief Executive Officer of Amyris. "This new haircare brand will be a great addition to our offering in skincare, baby and mother care and clean color cosmetics. The momentum of our expanding consumer brand portfolio along with the significant progress on the previously communicated strategic transactions sets us up well for continued sector leadership in 2021."
About Amyris
Amyris (Nasdaq: AMRS) is a science and technology leader in the research, development and production of sustainable ingredients for the Clean Health & Beauty and Flavors & Fragrances markets. Amyris uses an impressive array of exclusive technologies, including state-of-the-art machine learning, robotics and artificial intelligence. Our ingredients are included in over 3,000 products from the world's top brands, reaching more than 200 million consumers. Amyris is proud to own three consumer brands - all built around its No Compromise® promise of clean ingredients: Biossance® clean beauty skincare, Pipette® clean baby skincare and Purecane™, a zero-calorie sweetener naturally derived from sugarcane. For more information, please visit www.amyris.com.
Forward-Looking Statements
This release contains forward-looking statements, and any statements other than statements of historical fact could be deemed to be forward-looking statements. These forward-looking statements include, among other things, statements regarding the aim of Amyris and Van Ness's new brand to de-gender and revolutionize the haircare industry; the expected expansion of Amyris's presence in the clean beauty space; the expected timing of the launch of the new haircare brand; the potential of the new haircare brand to offer unparalleled ingredient efficacy, clean formulas and packaging with genuine inclusivity; the potential of hemi-squalane to be effective across all hair textures and deliver superior performance; Amyris's aim of leading a significant industry shift through the Van Ness partnership; and any momentum gained by expanding Amyris's consumer brand portfolio, together with expected strategic transactions, establishing Amyris as a continued leader in the sector through 2021. These statements are based on management's current expectations and actual results and future events may differ materially due to risks and uncertainties, including risks related to risks related to potential delays or failures in development, production and commercialization of products, risks related to Amyris's reliance on third parties (including in the supply chain), Amyris's liquidity and ability to fund operating and capital expenses, and other risks detailed from time to time in filings Amyris makes with the Securities and Exchange Commission, including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Amyris disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.
View original content:http://www.prnewswire.com/news-releases/amyris-creates-partnership-with-jonathan-van-ness-to-launch-leading-clean-haircare-brand-301204996.html
SOURCE Amyris, Inc.
FAQ
What is the new partnership announced by Amyris on January 11, 2021?
When will the new haircare brand by Amyris and Jonathan Van Ness launch?
What sustainable ingredient will the new haircare brand feature?
What market segment does the new haircare brand target?
What are the potential challenges for Amyris following the press release?
