Amplitude Named in Three Now Tech Reports as Market Shifts from Digital Transformation to Digital Optimization

Rhea-AI Summary

Amplitude, Inc. (NASDAQ: AMPL) has been recognized in three Forrester Now Tech reports related to customer analytics, journey management, and real-time interaction management, which are critical for digital optimization. The reports highlight the increasing demand for a unified analytics system that offers actionable insights for improving customer experiences. Amplitude's solutions help organizations understand user behavior and drive business growth. Additionally, Amplitude ranked highly in G2’s 2022 Best Software Awards, showcasing strong customer trust in its analytics technology.

Positive

• Included in three Forrester Now Tech reports, indicating strong market recognition.
• Ranked #1 in G2's 2022 Winter Report for Product Analytics, enhancing credibility.
• Growing customer base with almost 1,600 clients, including notable brands like Shopify and NBCUniversal.
• Emphasis on actionable data supporting revenue growth and business optimization.

Negative

• None.

 Independent research firm recognizes Amplitude in customer analytics, customer journey management, and real-time interaction management overview reports

SAN FRANCISCO--(BUSINESS WIRE)-- Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced its inclusion in three Forrester Now Tech reports focused on customer analytics, customer journey management, and real-time interaction management. Together, these three market segments make up the foundation of digital optimization—each encompassing the growing need to leverage data for actionable insights that help organizations know, keep, and grow their customers. The reports highlight customers’ growing demand for a single system that delivers a real-time, all-in-one analytics solution that drives visibility, velocity, and growth.

As companies transition beyond digital transformation to become product-led organizations, they’re realizing it is essential to have actionable data and insight into how customers are using their products. Whether that's understanding user journeys, adapting experiences in real-time, or analyzing behaviors and outcomes, Amplitude’s Digital Optimization System plays a critical role in accelerating digital business growth.

Most recently, Amplitude’s product analytics solution was included in the Forrester Now Tech: Customer Analytics Technologies, Q1 2022 report, which Forrester defines as solutions that help leaders use data to win, serve and retain customers. In Q4 2021, Amplitude was recognized in two other Forrester Now Tech reports. Its Journey Management Platforms, Q4 2021 report names solutions that empower organizations to map and orchestrate user journeys in order to improve customer experience and business results. Forrester’s Real-time Interaction Management, Q4 2021 report identifies marketing technology solutions that help teams deliver contextually relevant experiences to customers at the right moment.

“Today, the product is the business, and that’s having an impact on every part of an organization. Leaders are turning to Amplitude to be the command center for managing, measuring, and optimizing the business value of their digital product innovation,” said Spenser Skates, CEO and co-founder of Amplitude. “Our goal is to deliver a comprehensive, unified system for teams to optimize their digital customer experiences and outcomes. These Forrester reports are proof that the technology that sits at the cross-section of data, insights, and actions is essential to driving innovation and business growth.”

G2’s 2022 Best Software Awards ranked Amplitude as the #3 best software product overall and #5 best enterprise product, highlighting deep customer trust in Amplitude’s award-winning technology. The G2 Winter 2022 Report also ranked Amplitude as the #1 Product Analytics solution for the sixth quarter in a row and #3 in Digital Analytics. Combined with the Forrester Now Tech reports, these industry analyses underscore the need for actionable insights into customer behavior to drive revenue and competitive advantage.

“To create seamless and engaging experiences for our customers, data has become an essential part of our product strategy,” said Timothy Hey, group product manager at Procore Technologies. “With Amplitude, we have a centralized, single source of truth for our product data that not only gives us visibility into how our customers use our product but also helps our team innovate faster and smarter."

As a leading global research and advisory firm, Forrester releases Now Tech reports that classify established technology players based on annual revenue as well as functionality specific to the markets being covered. The Forrester Now Tech evaluation includes the market definition, an explanation of business value, an overview of primary market segments, and more.

To learn more about Amplitude, request a custom demo today.

About Amplitude

Amplitude is the pioneer in digital optimization software. Almost 1,600 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Winter Report. Learn how to optimize your digital products and business at amplitude.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220215006226/en/

Communications

Darah Easton

press@amplitude.com

Source: Amplitude, Inc.

FAQ

What is Amplitude's recognition in Forrester Now Tech reports?

Amplitude is featured in three Forrester Now Tech reports focusing on customer analytics, journey management, and real-time interaction management.

How did Amplitude perform in G2's 2022 Best Software Awards?

Amplitude ranked as the #3 best software product overall and #5 best enterprise product, demonstrating high customer trust.

What solutions does Amplitude provide for digital optimization?

Amplitude offers a Digital Optimization System that provides insights into user behavior and supports product-led growth.

How many customers does Amplitude have?

Amplitude has nearly 1,600 customers, including major brands like Atlassian and Instacart.

What is the significance of the Forrester and G2 reports for Amplitude?

These reports validate Amplitude's position as a leader in product analytics and customer engagement software.