Amplitude Launches Guides and Surveys to End Annoying Popups
Amplitude (NASDAQ: AMPL) has launched Guides and Surveys, a new solution designed to improve user onboarding and engagement by replacing traditional annoying popups with personalized, data-driven guidance. The platform utilizes AI-based targeting and 'annoyance monitoring' to deliver timely, relevant interactions.
The solution includes multiple features such as Product Tours, Announcements, Banners, Tooltips, Checklists, and Surveys. This launch follows Amplitude's acquisition of Command AI, whose digital adoption product has been fully integrated into the platform.
Early adoption results are promising, with Homebase reporting a 54% improvement in feature adoption through event-triggered campaigns. The new features are available within Amplitude's growth and enterprise bundles, with add-on options for Plus customers.
Amplitude (NASDAQ: AMPL) ha lanciato Guide e Sondaggi, una nuova soluzione progettata per migliorare l'onboarding degli utenti e il coinvolgimento, sostituendo i tradizionali popup fastidiosi con guide personalizzate e basate sui dati. La piattaforma utilizza targeting basato su AI e 'monitoraggio delle seccature' per fornire interazioni tempestive e rilevanti.
La soluzione include molteplici funzionalità come Tour del Prodotto, Annunci, Banner, Tooltip, Checklist e Sondaggi. Questo lancio segue l'acquisizione da parte di Amplitude di Command AI, il cui prodotto di adozione digitale è stato completamente integrato nella piattaforma.
I risultati dell'adozione precoce sono promettenti, con Homebase che riporta un 54% di miglioramento nell'adozione delle funzionalità grazie a campagne innescate da eventi. Le nuove funzionalità sono disponibili all'interno dei pacchetti di crescita e aziendali di Amplitude, con opzioni aggiuntive per i clienti Plus.
Amplitude (NASDAQ: AMPL) ha lanzado Guías y Encuestas, una nueva solución diseñada para mejorar la incorporación de usuarios y el compromiso, reemplazando los molestos popups tradicionales por guías personalizadas impulsadas por datos. La plataforma utiliza segmentación basada en IA y 'monitoreo de molestias' para ofrecer interacciones oportunas y relevantes.
La solución incluye múltiples características como Recorridos de Producto, Anuncios, Banners, Tooltips, Listas de Verificación y Encuestas. Este lanzamiento sigue a la adquisición de Command AI por parte de Amplitude, cuyo producto de adopción digital ha sido completamente integrado en la plataforma.
Los resultados de la adopción temprana son prometedores, con Homebase informando una mejora del 54% en la adopción de características a través de campañas activadas por eventos. Las nuevas características están disponibles dentro de los paquetes de crecimiento y empresarial de Amplitude, con opciones adicionales para clientes Plus.
앰플리투드 (NASDAQ: AMPL)는 가이드 및 설문조사를 출시했습니다. 이는 전통적인 귀찮은 팝업을 개인화된 데이터 기반 가이드로 대체하여 사용자 온보딩과 참여를 개선하도록 설계된 새로운 솔루션입니다. 이 플랫폼은 인공지능 기반 타겟팅과 '불편함 모니터링'을 활용하여 적시에 관련된 상호작용을 제공합니다.
이 솔루션에는 제품 투어, 공지사항, 배너, 툴팁, 체크리스트, 설문조사와 같은 여러 기능이 포함됩니다. 이번 출시에는 앰플리투드의 Command AI 인수가 뒤따르며, 이 디지털 채택 제품이 플랫폼에 완전히 통합되었습니다.
조기 채택 결과는 유망하며, Homebase는 이벤트 기반 캠페인을 통해 54%의 기능 채택 개선을 보고하고 있습니다. 새로운 기능은 앰플리투드의 성장 및 기업 번들 내에서 제공되며, Plus 고객을 위한 추가 옵션이 있습니다.
Amplitude (NASDAQ: AMPL) a lancé Guides et Sondages, une nouvelle solution conçue pour améliorer l'intégration des utilisateurs et l'engagement en remplaçant les pop-ups ennuyeux traditionnels par un accompagnement personnalisé basé sur les données. La plateforme utilise ciblage basé sur l'IA et 'surveillance des nuisances' pour offrir des interactions pertinentes et en temps opportun.
La solution comprend plusieurs fonctionnalités telles que Visites de Produits, Annonces, Bannières, Tooltips, Listes de Vérification et Sondages. Ce lancement fait suite à l'acquisition par Amplitude de Command AI, dont le produit d'adoption numérique a été entièrement intégré à la plateforme.
Les résultats des premiers utilisateurs sont prometteurs, avec Homebase signalant une amélioration de 54% de l'adoption des fonctionnalités grâce à des campagnes déclenchées par des événements. Les nouvelles fonctionnalités sont disponibles dans les packages de croissance et d'entreprise d'Amplitude, avec des options supplémentaires pour les clients Plus.
Amplitude (NASDAQ: AMPL) hat Guides und Umfragen eingeführt, eine neue Lösung, die darauf abzielt, die Benutzeranmeldung und das Engagement zu verbessern, indem sie traditionelle lästige Pop-ups durch personalisierte, datengestützte Anleitungen ersetzt. Die Plattform nutzt KI-basierte Zielgruppenansprache und 'Belästigungsüberwachung', um rechtzeitige und relevante Interaktionen bereitzustellen.
Die Lösung umfasst mehrere Funktionen wie Produkt-Touren, Ankündigungen, Banner, Tooltips, Checklisten und Umfragen. Dieser Launch folgt der Übernahme von Command AI durch Amplitude, dessen digitales Adoptionsprodukt vollständig in die Plattform integriert wurde.
Die Ergebnisse des frühen Adoptings sind vielversprechend, wobei Homebase einen 54%igen Anstieg der Funktionsadoption durch ereignisgesteuerte Kampagnen berichtet. Die neuen Funktionen sind in den Wachstums- und Unternehmenspaketen von Amplitude verfügbar, mit zusätzlichen Optionen für Plus-Kunden.
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Paired with behavioral insights, Amplitude's guides are more personalized, timely, and effective
“Popups have a bad reputation for being annoying, intrusive, and irrelevant, and consumers close them as quickly as possible. That’s why Amplitude is taking a different approach, using existing behavioral data to provide personalized guidance, prompts, and surveys that actually improve retention, drive engagement, and help users be more successful,” says Francois Ajenstat, chief product officer at Amplitude. “And by fully integrating Guides and Surveys into our platform, Amplitude becomes the one-stop platform where digital teams can take action on the data that matters most.”
Unlike traditional approaches to guides and surveys, Amplitude uses AI-based targeting and ‘annoyance monitoring’ to ensure guides are shown when and where users need them most. This helps teams drive the business outcomes they care about without sacrificing the trust of their users in the process. They can use Guides and Surveys to improve user onboarding, increase feature adoption, encourage product up-sells, and more including:
- Product Tours: Introduce users to your app or website in a step-by-step, interactive, and digestible way.
- Announcements: Use smart triggers to share new updates, event invites, and special offers with users who will actually care.
- Banners: Highlight important messages or alerts for critical updates or persistent announcements.
- Tooltips: Provide quick tips or context for users in the app.
- Checklists: Help new users get up and running faster with a personalized action plan.
- Surveys: Engage customers, get deeper feedback, and generate insights about their experience in real time.
This product launch comes less than four months after Amplitude’s acquisition of Command AI, whose next-generation digital adoption product is now fully integrated within the Amplitude platform. Prior to the acquisition, Command AI’s offering was already powering in-product guidance for market-leading companies. These capabilities are available today as part of Amplitude’s growth and enterprise bundles and are also sold separately as an add-on for Plus customers.
"Amplitude's Guides and Surveys have helped us make experiments more effective and fast,” says Rachel Strubhar, Homebase director of product growth. “The platform's event-triggered campaigns are engaging and more personalized to our customers, and even enabled us to improve feature adoption by
Guides and Surveys are the latest additions to Amplitude's integrated and easy-to-use platform, which also includes Analytics, Session Replay, Feature Experimentation, Web Experimentation, and Activation. When used together, they make Amplitude's Guides and Surveys even more powerful.
Learn more about Amplitude Guides and Surveys and our Digital Analytics Platform on our blog.
About Amplitude
Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Almost 3,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2025 Report. Learn how to optimize your digital products and business at amplitude.com.
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Source: Amplitude
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