An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Amplitude Deepens Commitment to EMEA, Opens New Offices in London and Paris
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Amplitude, Inc. (NASDAQ: AMPL) has announced the opening of expanded offices in London and Paris, alongside the appointment of Alexa Lacroix as Vice President for the EMEA South region. With over 20 years in software sales, Lacroix will enhance Amplitude's customer base across Southern Europe, the Middle East, and Africa. The new London office aims to serve as an innovation hub, responding to increasing demand for product analytics amidst evolving privacy regulations. This expansion supports Amplitude's commitment to aiding businesses in creating better digital products.
Positive
Appointment of Alexa Lacroix as VP for EMEA South to drive regional growth.
Opening of new offices in London and Paris enhances market presence.
150% employee growth in France over the last two years highlights expansion.
New London office to serve as an engineering and innovation hub, supporting local collaboration.
Negative
None.
Alexa Lacroix joins as Vice President to expand fast-growing EMEA South market
LONDON & PARIS--(BUSINESS WIRE)--
Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimisation, today announced continued investment in Europe with the opening of new and expanded offices in London and Paris and the appointment of Alexa Lacroix as Vice President, EMEA South. As the EU General Data Protection Regulation (GDPR) and other privacy laws change how businesses interact with customer data, organisations are increasingly looking for solutions that provide deep customer insights without compromising their compliance duties. For organisations who prioritise privacy, Amplitude not only provides the #1 ranked product analytics solution, but one that is also compliant with local data privacy standards. Amplitude’s growing team and footprint will serve to meet its customers in more than 40 markets in EMEA and the continued rise in demand for first-party product analytics in the region.
Alexa Lacroix to Lead Amplitude’s Growing EMEA South Team
With more than 20 years of software sales experience, Lacroix will lead the strategy and execution of Amplitude’s business in France, Southern Europe, the Middle East, and Africa. Having led teams at global brands like ServiceNow and Talentsoft, Lacroix is skilled at driving international interest and demand. Reporting to Daniel Bailey, Vice President of EMEA, Lacroix will be focused on expanding Amplitude’s fast-growing EMEA South customer base, which already includes brands like Bpifrance, Decathlon, Cafeyn, and Ouicar. With 150% employee growth in France in the past two years, Amplitude is extending its office space in the seventeenth district of Paris.
“Throughout my career I have had the privilege of working at the forefront of major technological revolutions, from the advent of the mobile internet to the rise of digital transformation. Today, we’re seeing another shift, as digital products go from supporting the business to being the business,” said Lacroix. “Amplitude sits at the centre of this trend, and it has a massive opportunity to help companies in Europe accelerate their digital product innovation. Between its fast-growing customer footprint and its ambitious team in France and across the region, I couldn’t be more excited to help Amplitude win the market.”
“We have a massive opportunity in EMEA to help local companies create a competitive advantage by building better products that put their customers at the centre. As we continue to scale our global business, I am particularly excited to welcome Alexa Lacroix to lead our EMEA South team, whose experience leading high-growth teams at enterprise technology companies makes her an ideal fit for this role,” said Bailey. “Alexa’s customer-centric approach and commitment to fostering a strong company culture align perfectly with our company values, and will help us build sustainable, long-term growth in EMEA.”
Amplitude Opens New London Office
In the UK, Amplitude opened a new London office along Southwark Bridge to support the team’s growth over the past two years. Alongside members of the EMEA leadership team including Bailey, locally-based team members will come in a few days a week to connect in person, collaborate, and meet with customers and partners. A key market for expansion in EMEA, the office will serve as an innovation and engineering hub, becoming Amplitude’s first engineering hub outside of North America. The team is tasked with continuing to grow Amplitude’s presence in this key EMEA market, which already includes local customer brands like ClearScore, Mindful Chef, and Which.
Last year, Amplitude announced the opening of its EU data centre in Frankfurt, Germany, an investment to better support its growing EU customer base and the increasing number of companies investing in digital products. Organisations can now experience the power of Amplitude’s #1 ranked product analytics solution while storing their customer data within the EU in adherence with local data privacy standards.
“As our business grows, we need a solution that not only provides fast, reliable, and self-serve data insights into our customers’ behaviour, but also one that adheres to the highest standards of security and data privacy compliance,” said Alexandre Bernard, head of data at Cafeyn. “Working within Amplitude, we are able to answer those complex questions quickly and share data across teams to allow us to analyse our customer journeys, refine our experimentation processes, and make business decisions that drive our growth.”
Daniel Bailey, Alexa Lacroix and more members of the EMEA team will be meeting with customers at Amplify 2022, the #1 product and growth conference, taking place May 24-26, 2022 at the ARIA in Las Vegas and broadcast live. Attendees will learn from the top product and growth leaders, analytics experts, and digital executives from Miro, SoFi, Udemy, Under Armour, Amplitude, and more. Register today!
To learn more about Amplitude, request a custom demo here.
About Amplitude
Amplitude is the pioneer in digital optimisation software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimisation System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report. Learn how to optimise your digital products and business at amplitude.com.
What recent changes has Amplitude (AMPL) made in Europe?
Amplitude has opened new offices in London and Paris and appointed Alexa Lacroix as Vice President for the EMEA South region to drive growth.
Who is Alexa Lacroix and what will she do at Amplitude?
Alexa Lacroix is the new Vice President for EMEA South, responsible for leading Amplitude's strategy and execution in the region.
What is the significance of Amplitude's new London office?
The London office will serve as an innovation and engineering hub, enhancing Amplitude's presence in the UK market.
How does Amplitude's growth in the EMEA region affect its business?
The expansion into Europe and the appointment of Lacroix reflect Amplitude's strategy to capitalize on the rising demand for product analytics amidst changing privacy regulations.
