Key Trends Influencing Germany and Global Academic E-learning Market and Industries, Expected CAGR of 17.5% by 2027 - Technavio

Rhea-AI Summary

The global academic e-learning market is projected to grow by USD 147.89 billion from 2022 to 2027, accelerating at a CAGR of 17.5%. Key trends include the rise of HTML5 as the leading programming language for content authoring, replacing Adobe Flash. This shift is driven by the increasing use of smartphones and mobile learning platforms. North America is expected to account for 35% of the market growth, fueled by new online degree offerings and technological investments. Challenges such as the high development costs of e-learning courses may hinder market expansion.

Positive

• Projected market growth of USD 147.89 billion from 2022 to 2027.
• Accelerated growth at a CAGR of 17.5% indicates strong demand.
• HTML5 adoption enhances e-learning adaptability to mobile devices.

Negative

• High development costs for e-learning courses could limit market entry.

NEW YORK, Jan. 19, 2023 /PRNewswire/ -- The global academic e-learning market size is estimated to increase by USD 147.89 billion from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 17.5% during the forecast period. The emergence of HTML5 as the main programming language for content authoring is a key trend in the Germany and Global Academic E-Learning Market. For instance, in 2015, YouTube replaced Flash with Hypertext Markup Language 5 (HTML5). Content developers prefer HTML5 to Adobe Flash Player, with the rising penetration of smartphones and mobile learning. HMTL5 authoring tools enable e-learning service providers to adapt their courses to various screen sizes. HTML5 also offers offline storage that allows learners to download the e-learning course and access it without the Internet. Hence, the adoption of the HTML5 authoring tool by content developers will support market growth during the forecast period. - Request a sample report

Global academic e-learning market – Vendor analysis
Vendor offerings -

• Ambow Education Holding Ltd. - The company offers academic e-learning services such as K-12 school education, tutoring services, international education programs, and online educational offerings.
• Berlitz Corp. - The company offers academic e-learning for business and education sectors.
• D2L Corp. - The company offers academic e-learning services for students and professionals both online and in person.
• EF Education First Ltd. - The company offers academic e-learning for cultural exchange, academic achievements, and educational travels.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global academic e-learning market is fragmented, with the presence of well-diversified international and regional vendors. A few prominent vendors that offer academic e-learning in the market are 51Talk English International Inc., Ambow Education Holding Ltd., Berlitz Corp., Cornerstone OnDemand Inc., D2L Corp., EF Education First Ltd., inlingua International Ltd., Instructure Holdings Inc., LearnWorlds CY Ltd., MPS Ltd., NIIT Ltd, Pearson Plc, Providence Equity Partners LLC, SAI Global Pty. Ltd., Sanako Oy, TAL Education Group, Teachable, Inc, Udemy Inc, VIPKID HK Ltd., and WhiteHat Education Technology Pvt Ltd and others.

International vendors are expanding their footprint globally. The competitive environment is expected to intensify during the forecast period owing to product and service extensions, M&A, and innovations in technology by global and regional vendors. With the rise in demand for academic e-learning, vendors will focus on providing e-learning courses with varying content. They will also focus on selling e-learning courses to university students, corporations, and individuals.

Global academic e-learning market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global academic e-learning market - Segmentation assessment

Segment overview
Technavio has segmented the market based on deployment (on-premises and cloud-based) and end-user (higher education and K12). 

• The on-premise segment by deployment will grow at a significant rate during the forecast period. End-to-end quality control and data security capabilities are driving the growth of the on-premises e-learning solutions segment. Servers that contain academic e-learning modules are owned and managed by the buyer's educational institution. As a result, the data is more secure when compared to a public cloud-based solution. In addition, servers containing e-learning modules are located within educational institutions, which enables easy access to e-learning modules.

Geography overview
Based on geography, the global academic e-learning market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global academic e-learning market.

• North America is estimated to account for 35% of the growth of the global market during the forecast period. The e-learning model is considered a learning process wherein students can use new technologies, which is increasing its adoption in the region. Moreover, companies are investing in new technologies. Therefore, students can learn using advanced technologies while exploring a virtual learning environment. Many universities in the region have launched online degree microlearning, and the adoption of m-learning will be the key trend in the region during the forecast period.

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Global academic e-learning market – Market dynamics

Leading drivers - The launch of new online degrees is driving the market growth. Academic institutions globally are launching online degrees, with the growing acceptance and enrollment of online courses. For instance, in June 2021, the University of the Arts London launched 30 new online and low-residency degrees. Similarly, in February 2022, the University of Sydney partnered with 2U to offer four online postgraduate degrees. Thus, the growing enrollment of online courses is anticipated to fuel the growth of the market during the forecast period.

Major challenges - High development cost associated with e-learning courses is challenging the market growth. The development and design costs of academic e-learning courses include consultation with SMEs on content creation, designing lecture and visual content, and development of practical assessments. Academic e-learning courses should be updated on a regular basis to keep up with the latest trends. Moreover, developing academic e-learning courses for different target learners is also expensive. Therefore, the high cost associated with e-learning is expected to slow down the growth of the market during the forecast period.

Drivers, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this academic e-learning market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the academic e-learning market between 2023 and 2027
• Precise estimation of the size of the academic e-learning market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the academic e-learning market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of academic e-learning market vendors

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Related Reports:

The predicted growth of the e-learning market size from 2021 to 2026 is USD 1.72 trillion at a progressing CAGR of 16.35%. This market research report extensively covers market segmentation by end-user (higher education, corporate, and K-12) and geography (APAC, MEA, North America, South America, and Europe).

The size of the e-learning market in Europe is expected to increase by USD 53.27 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 17.14%. This report extensively covers segmentation by end-user (higher education, corporate, and K-12), product (packaged content and solutions), and geography (UK, Germany, and Rest of Europe).

Academic E-Learning Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 17.5%
Market growth 2023-2027	USD 147.89 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	16.99
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 35%
Key countries	US, Canada, China, India, and Germany
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	51Talk English International Inc., Ambow Education Holding Ltd., Berlitz Corp., Cornerstone OnDemand Inc., D2L Corp., EF Education First Ltd., inlingua International Ltd., Instructure Holdings Inc., LearnWorlds CY Ltd., MPS Ltd., NIIT Ltd, Pearson Plc, Providence Equity Partners LLC, SAI Global Pty. Ltd., Sanako Oy, TAL Education Group, Teachable, Inc, Udemy Inc, VIPKID HK Ltd., and WhiteHat Education Technology Pvt Ltd
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse for Technavio's consumer discretionary market reports

Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global academic e-learning market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global academic e-learning market 2017 - 2021 ($ billion)

• 4.2 Deployment Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ billion)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Deployment

• 6.1 Market segments 
• Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)

• 6.2 Comparison by Deployment 
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment

• 6.3 On-premises - Market size and forecast 2022-2027
• Exhibit 34: Chart on On-premises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on On-premises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on On-premises - Year-over-year growth 2022-2027 (%)

• 6.4 Cloud-based - Market size and forecast 2022-2027
• Exhibit 38: Chart on Cloud-based - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Deployment 
• Exhibit 42: Market opportunity by Deployment ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Higher education - Market size and forecast 2022-2027
• Exhibit 47: Chart on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Higher education - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Higher education - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Higher education - Year-over-year growth 2022-2027 (%)

• 7.4 K12 - Market size and forecast 2022-2027
• Exhibit 51: Chart on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on K12 - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on K12 - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on K12 - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 55: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027 
• Exhibit 89: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 Canada - Market size and forecast 2022-2027
• Exhibit 97: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Ambow Education Holding Ltd. 
• Exhibit 108: Ambow Education Holding Ltd. - Overview
• Exhibit 109: Ambow Education Holding Ltd. - Business segments
• Exhibit 110: Ambow Education Holding Ltd. - Key news
• Exhibit 111: Ambow Education Holding Ltd. - Key offerings
• Exhibit 112: Ambow Education Holding Ltd. - Segment focus

• 12.4 Berlitz Corp. 
• Exhibit 113: Berlitz Corp. - Overview
• Exhibit 114: Berlitz Corp. - Product / Service
• Exhibit 115: Berlitz Corp. - Key offerings

• 12.5 Cornerstone OnDemand Inc. 
• Exhibit 116: Cornerstone OnDemand Inc. - Overview
• Exhibit 117: Cornerstone OnDemand Inc. - Product / Service
• Exhibit 118: Cornerstone OnDemand Inc. - Key offerings

• 12.6 D2L Corp. 
• Exhibit 119: D2L Corp. - Overview
• Exhibit 120: D2L Corp. - Product / Service
• Exhibit 121: D2L Corp. - Key news
• Exhibit 122: D2L Corp. - Key offerings

• 12.7 EF Education First Ltd. 
• Exhibit 123: EF Education First Ltd. - Overview
• Exhibit 124: EF Education First Ltd. - Product / Service
• Exhibit 125: EF Education First Ltd. - Key offerings

• 12.8 Instructure Holdings Inc. 
• Exhibit 126: Instructure Holdings Inc. - Overview
• Exhibit 127: Instructure Holdings Inc. - Product / Service
• Exhibit 128: Instructure Holdings Inc. - Key offerings

• 12.9 MPS Ltd. 
• Exhibit 129: MPS Ltd. - Overview
• Exhibit 130: MPS Ltd. - Business segments
• Exhibit 131: MPS Ltd. - Key offerings
• Exhibit 132: MPS Ltd. - Segment focus

• 12.10 NIIT Ltd 
• Exhibit 133: NIIT Ltd - Overview
• Exhibit 134: NIIT Ltd - Product / Service
• Exhibit 135: NIIT Ltd - Key news
• Exhibit 136: NIIT Ltd - Key offerings

• 12.11 Pearson Plc 
• Exhibit 137: Pearson Plc - Overview
• Exhibit 138: Pearson Plc - Business segments
• Exhibit 139: Pearson Plc - Key offerings
• Exhibit 140: Pearson Plc - Segment focus

• 12.12 Providence Equity Partners LLC 
• Exhibit 141: Providence Equity Partners LLC - Overview
• Exhibit 142: Providence Equity Partners LLC - Business segments
• Exhibit 143: Providence Equity Partners LLC - Key offerings
• Exhibit 144: Providence Equity Partners LLC - Segment focus

• 12.13 SAI Global Pty. Ltd. 
• Exhibit 145: SAI Global Pty. Ltd. - Overview
• Exhibit 146: SAI Global Pty. Ltd. - Product / Service
• Exhibit 147: SAI Global Pty. Ltd. - Key offerings

• 12.14 TAL Education Group 
• Exhibit 148: TAL Education Group - Overview
• Exhibit 149: TAL Education Group - Business segments
• Exhibit 150: TAL Education Group - Key offerings
• Exhibit 151: TAL Education Group - Segment focus

• 12.15 Udemy Inc 
• Exhibit 152: Udemy Inc - Overview
• Exhibit 153: Udemy Inc - Product / Service
• Exhibit 154: Udemy Inc - Key news
• Exhibit 155: Udemy Inc - Key offerings

• 12.16 VIPKID HK Ltd. 
• Exhibit 156: VIPKID HK Ltd. - Overview
• Exhibit 157: VIPKID HK Ltd. - Product / Service
• Exhibit 158: VIPKID HK Ltd. - Key offerings

• 12.17 WhiteHat Education Technology Pvt ltd
• Exhibit 159: WhiteHat Education Technology Pvt ltd - Overview
• Exhibit 160: WhiteHat Education Technology Pvt ltd - Product / Service
• Exhibit 161: WhiteHat Education Technology Pvt ltd - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 162: Inclusions checklist
• Exhibit 163: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 164: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 165: Research methodology
• Exhibit 166: Validation techniques employed for market sizing
• Exhibit 167: Information sources

• 13.5 List of abbreviations 
• Exhibit 168: List of abbreviations

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FAQ

What is the projected growth of the global academic e-learning market by 2027?

The global academic e-learning market is projected to grow by USD 147.89 billion from 2022 to 2027.

What is the CAGR of the academic e-learning market during the forecast period?

The academic e-learning market is expected to grow at a CAGR of 17.5% from 2022 to 2027.

How is HTML5 impacting the academic e-learning market?

HTML5 is becoming the main programming language for content authoring, enhancing adaptability and convenience for mobile learning.

What are the key challenges facing the academic e-learning market?

The high development costs associated with e-learning courses pose significant challenges to market growth.

Which region is expected to contribute most to the academic e-learning market growth?

North America is expected to account for 35% of the growth in the academic e-learning market.