LG and Ambarella Join Forces to Advance AI-Driven In-Cabin Vehicle Safety Solutions
LG Electronics and Ambarella announced their partnership to showcase an advanced in-cabin solution at CES 2025. The collaboration integrates Ambarella's CV25 AI system-on-chip into LG's Driver Monitoring System (DMS), which is already in production with a global automotive OEM.
The CV25-powered DMS performs real-time analysis of high-resolution video from in-vehicle cameras, featuring accurate object recognition and high energy efficiency. Using LG's VisionWare software, the system can detect subtle eye and head movements to determine driver distraction or drowsiness, regardless of driver characteristics or accessories worn.
The solution is designed for flexible integration across various vehicle configurations and meets NCAP and GSR standards. Both companies aim to continue their partnership to enhance vehicle safety solutions.
LG Electronics e Ambarella hanno annunciato la loro partnership per presentare una soluzione avanzata all'interno del veicolo al CES 2025. La collaborazione integra il sistema-on-chip AI CV25 di Ambarella nel Sistema di Monitoraggio del Conducente (DMS) di LG, che è già in produzione con un OEM automobilistico globale.
Il DMS alimentato da CV25 esegue un'analisi in tempo reale di video ad alta risoluzione provenienti dalle telecamere interne del veicolo, presentando un riconoscimento degli oggetti preciso e un'alta efficienza energetica. Utilizzando il software VisionWare di LG, il sistema può rilevare movimenti sottili degli occhi e della testa per determinare la distrazione o la sonnolenza del conducente, indipendentemente dalle caratteristiche del conducente o dagli accessori indossati.
La soluzione è progettata per un'integrazione flessibile attraverso varie configurazioni di veicolo e soddisfa gli standard NCAP e GSR. Entrambe le aziende mirano a proseguire la loro partnership per migliorare le soluzioni di sicurezza dei veicoli.
LG Electronics y Ambarella anunciaron su colaboración para exhibir una solución avanzada dentro del vehículo en el CES 2025. La asociación integra el sistema en chip de inteligencia artificial CV25 de Ambarella en el Sistema de Monitoreo del Conductor (DMS) de LG, que ya se encuentra en producción con un OEM automotriz global.
El DMS potenciado por CV25 realiza un análisis en tiempo real de video de alta resolución desde las cámaras dentro del vehículo, con un reconocimiento de objetos preciso y alta eficiencia energética. Utilizando el software VisionWare de LG, el sistema puede detectar sutiles movimientos de ojos y cabeza para determinar la distracción o somnolencia del conductor, independientemente de las características del conductor o los accesorios que adopte.
La solución está diseñada para una integración flexible a través de varias configuraciones de vehículos y cumple con los estándares NCAP y GSR. Ambas empresas tienen como objetivo continuar su colaboración para mejorar las soluciones de seguridad vehicular.
LG 전자와 엠바렐라는 CES 2025에서 고급 실내 솔루션을 선보이기 위해 파트너십을 발표했습니다. 이번 협력은 엠바렐라의 CV25 AI 시스템 온 칩을 LG의 운전 감독 시스템(DMS)에 통합하며, 이는 이미 글로벌 자동차 OEM과 함께 생산 중입니다.
CV25로 구동되는 DMS는 차량 내부 카메라의 고해상도 비디오를 실시간으로 분석하며, 정확한 객체 인식과 높은 에너지 효율성을 자랑합니다. LG의 VisionWare 소프트웨어를 사용하여 이 시스템은 미세한 눈과 머리 움직임을 감지하여 운전자의 주의 산만 또는 졸음을 판단할 수 있습니다. 이는 운전자의 특성이나 착용한 액세서리에 관계없이 가능합니다.
이 솔루션은 다양한 차량 구성에 유연하게 통합될 수 있도록 설계되었으며, NCAP 및 GSR 기준을 충족합니다. 두 회사는 차량 안전 솔루션을 개선하기 위해 파트너십을 지속할 계획입니다.
LG Electronics et Ambarella ont annoncé leur partenariat pour présenter une solution avancée à l'intérieur du véhicule lors du CES 2025. La collaboration intègre le système sur puce AI CV25 d'Ambarella dans le Système de Surveillance du Conducteur (DMS) de LG, qui est déjà en production avec un OEM automobile mondial.
Le DMS alimenté par le CV25 effectue une analyse en temps réel de vidéos haute résolution provenant des caméras intérieures du véhicule, offrant une reconnaissance précise des objets et une grande efficacité énergétique. Grâce au logiciel VisionWare de LG, le système peut détecter des mouvements subtils des yeux et de la tête pour déterminer la distraction ou la somnolence du conducteur, indépendamment des caractéristiques du conducteur ou des accessoires portés.
La solution est conçue pour une intégration flexible à travers diverses configurations de véhicules et répond aux normes NCAP et GSR. Les deux entreprises visent à poursuivre leur partenariat pour améliorer les solutions de sécurité des véhicules.
LG Electronics und Ambarella haben ihre Partnerschaft angekündigt, um auf der CES 2025 eine fortschrittliche Innenraumlösung vorzustellen. Die Zusammenarbeit integriert Ambarellas CV25 KI-System-on-Chip in LGs Fahrerüberwachungssystem (DMS), das bereits in Produktion bei einem globalen Automobil-OEM ist.
Das CV25-gestützte DMS führt eine Echtzeitanalyse von hochauflösendem Video von Innenkameras im Fahrzeug durch, wobei präzise Objekterkennung und hohe Energieeffizienz im Vordergrund stehen. Mithilfe von LGs VisionWare-Software kann das System subtile Augen- und Kopfbewegungen erkennen, um Ablenkung oder Müdigkeit des Fahrers zu bestimmen, unabhängig von den Eigenschaften des Fahrers oder getragenen Zubehörs.
Die Lösung ist für eine flexible Integration in verschiedenen Fahrzeugkonfigurationen ausgelegt und erfüllt die NCAP- und GSR-Standards. Beide Unternehmen streben an, ihre Partnerschaft fortzusetzen, um die Sicherheitssysteme von Fahrzeugen zu verbessern.
- DMS already in production with a global automotive OEM
- CV25 chip enables real-time analysis with high energy efficiency
- System demonstrates versatile compatibility across different vehicle configurations
- Technology meets important safety standards (NCAP and GSR)
- None.
Insights
The partnership between LG and Ambarella marks a significant advancement in automotive AI technology. The integration of Ambarella's CV25 AI system-on-chip into LG's Driver Monitoring System introduces sophisticated real-time analysis capabilities with high energy efficiency. The 10nm manufacturing process and ability to handle low-light conditions demonstrate notable technical advantages.
The system's ability to detect subtle eye and head movements while being effective across different demographics and conditions (including accessories) shows impressive AI capabilities. This positions both companies strongly in the growing market for AI-driven automotive safety systems, particularly as regulatory standards like NCAP and GSR become more stringent.
For Ambarella, this production deal with a global automotive OEM through LG represents significant revenue potential in the automotive sector, expanding beyond their traditional camera chip business.
This partnership strengthens Ambarella's position in the automotive AI semiconductor market, a high-growth sector. The deal is particularly significant as it involves a production contract with a global automotive OEM, indicating immediate revenue potential. The focus on meeting NCAP and GSR standards positions the product well for widespread adoption as safety regulations tighten globally.
LG's commitment to expanding the partnership suggests potential for increased chip orders and market share gains. The flexibility of the system to accommodate various vehicle models and configurations could lead to broader market penetration. This collaboration could significantly impact Ambarella's automotive revenue stream, which is becoming increasingly important as the company diversifies beyond its traditional security camera chip business.
LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions with Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025
SEOUL, Korea and SANTA CLARA, Calif., Dec. 04, 2024 (GLOBE NEWSWIRE) -- LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.
With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.
Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.
LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.
LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.
“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”
“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”
About LG Electronics Vehicle Solution Company
The LG Vehicle Solution Company is bringing human-centric innovations to the automotive industry. Having secured its position as a trusted and innovative partner, the company continues to provide intelligent and environmentally responsible solutions including in-vehicle infotainment, display, connectivity, ADAS and software solutions for Software Defined Vehicles. Through its firm commitment to “Driving better future mobility,” the company is diversifying its portfolio to further strengthen its capabilities with acquisitions including automotive lighting systems provider, ZKW Group and vehicle cybersecurity company Cybellum, as well as the joint venture, LG Magna e-Powertrain. For more news on LG, visit www.LG.com/global/mobility.
About Ambarella
Ambarella’s products are used in a wide variety of human vision and edge AI applications, including video security, advanced driver assistance systems (ADAS), electronic mirror, drive recorder, driver/cabin monitoring, autonomous driving and robotics applications. Ambarella’s low-power systems-on-chip (SoCs) offer high-resolution video compression, advanced image and radar processing, and powerful deep neural network processing to enable intelligent perception, fusion and planning. For more information, please visit www.ambarella.com.
LG Media Contacts:
| LG Electronics USA | LG Electronics, Inc. |
| John I. Taylor | Lea Lee |
| +1 201 816 2166 | +82 2 3777 3981 |
| John.taylor@lge.com | lea.lee@lge.com |
| www.LG.com | www.LGnewsroom.com |
Ambarella Contacts:
- Media contact: Eric Lawson, elawson@ambarella.com, +1 480-276-9572
- Investor contact: Louis Gerhardy, lgerhardy@ambarella.com, +1 408-636-2310
- Sales contact: https://www.ambarella.com/contact-us/
FAQ
What is the purpose of LG and Ambarella's partnership for the Driver Monitoring System (AMBA)?
When will LG showcase its Ambarella-powered Driver Monitoring System (AMBA)?
What are the key features of the CV25-powered Driver Monitoring System (AMBA)?
