Alarm.com Goes High Octane with Sponsorship of iRacing Prodigy Turned Formula 3 Rookie, Max Esterson
Alarm.com has announced a multi-year sponsorship of Max Esterson, an American rookie in the FIA Formula 3 Championship. Esterson's unique journey began with online racing at age 11, transitioning to real-world racing at 17. He quickly gained success, becoming the first American to win both the Formula Ford Festival and the Walter Hayes Trophy.
Now competing in F3, one of the top open-wheel championships globally, Esterson has already scored championship points and qualified on the front row. Alarm.com sees this partnership as an opportunity to showcase their innovative solutions, drawing parallels between Esterson's speed and accuracy and their own technology advancements in connecting software and physical systems for home and business security.
Alarm.com ha annunciato una sponsorizzazione pluriennale di Max Esterson, un rookie americano nel Campionato FIA di Formula 3. Il percorso unico di Esterson è iniziato con le gare online all'età di 11 anni, passando alle gare nel mondo reale a 17 anni. Ha rapidamente ottenuto successo, diventando il primo americano a vincere sia il Formula Ford Festival che il Walter Hayes Trophy.
Ora in competizione in F3, uno dei principali campionati di monoposto a livello globale, Esterson ha già conquistato punti nella classifica e si è qualificato in prima fila. Alarm.com vede questa partnership come un'opportunità per mostrare le proprie soluzioni innovative, tracciando paralleli tra la velocità e la precisione di Esterson e i propri progressi tecnologici nel connettere software e sistemi fisici per la sicurezza domestica e aziendale.
Alarm.com ha anunciado un patrocinio por varios años de Max Esterson, un novato estadounidense en el Campeonato FIA de Fórmula 3. El viaje único de Esterson comenzó con carreras en línea a la edad de 11 años, y pasó a las carreras en el mundo real a los 17. Rápidamente logró el éxito, convirtiéndose en el primer estadounidense en ganar tanto el Formula Ford Festival como el Walter Hayes Trophy.
Ahora compitiendo en F3, uno de los principales campeonatos de monoplazas a nivel mundial, Esterson ya ha sumado puntos en el campeonato y se ha clasificado en la primera fila. Alarm.com ve esta asociación como una oportunidad para mostrar sus soluciones innovadoras, estableciendo paralelismos entre la velocidad y precisión de Esterson y sus propios avances tecnológicos en la conexión de software y sistemas físicos para la seguridad del hogar y negocios.
Alarm.com은 미국 신인인 Max Esterson과 함께 FIA 포뮬러 3 챔피언십의 다년 후원 계약을 발표했습니다. Esterson의 독특한 여정은 11세에 온라인 경주를 시작하여 17세에 실제 레이싱으로 전환하는 것으로 시작되었습니다. 그는 빠르게 성공을 거두며 Formula Ford Festival와 Walter Hayes Trophy에서 모두 우승한 최초의 미국인이 되었습니다.
현재 세계 최고의 오픈 휠 챔피언십 중 하나인 F3에서 경쟁하고 있는 Esterson은 이미 챔피언십 포인트를 얻었고 프론트 로우에서 자격을 얻었습니다. Alarm.com은 이 파트너십을 혁신적인 솔루션을 선보일 기회로 보고 있으며, Esterson의 속도와 정확성 간의 유사성을 자사의 홈 및 비즈니스 보안 솔루션에 있어 소프트웨어와 물리적 시스템을 연결하는 기술 발전과 연결짓고 있습니다.
Alarm.com a annoncé un partenariat de plusieurs années avec Max Esterson, un rookie américain dans le Championnat FIA de Formule 3. Le parcours unique d'Esterson a commencé avec la course en ligne à l'âge de 11 ans, avant de se tourner vers la course automobile à 17 ans. Il a rapidement rencontré le succès en devenant le premier Américain à remporter à la fois le Formula Ford Festival et le Walter Hayes Trophy.
Actuellement en compétition en F3, l'un des meilleurs championnats de monoplaces au monde, Esterson a déjà marqué des points au championnat et s'est qualifié en première ligne. Alarm.com considère ce partenariat comme une occasion de mettre en avant ses solutions innovantes, établissant des parallèles entre la rapidité et la précision d'Esterson et les avancées technologiques de l'entreprise dans la connexion de logiciels et de systèmes physiques pour la sécurité résidentielle et commerciale.
Alarm.com hat ein mehrjähriges Sponsoring von Max Esterson, einem amerikanischen Rookie im FIA Formel 3 Meisterschaft, angekündigt. Estersons einzigartiger Werdegang begann mit Online-Racing im Alter von 11 Jahren und wechselte mit 17 Jahren zu echten Rennen. Er erzielte schnell Erfolge und wurde der erste Amerikaner, der sowohl das Formula Ford Festival als auch den Walter Hayes Trophy gewann.
Aktuell in der F3, einer der Top-Formel-Ordnungssysteme weltweit, hat Esterson bereits Punkte gesammelt und sich auf der ersten Startreihe qualifiziert. Alarm.com betrachtet diese Partnerschaft als eine Gelegenheit, ihre innovativen Lösungen zu präsentieren und zieht Parallelen zwischen Estersons Geschwindigkeit und Präzision und ihren technologischen Fortschritten bei der Verbindung von Software und physischen Systemen für Heim- und Geschäftssicherheit.
- Multi-year sponsorship deal with a rising star in motorsports
- Association with a high-profile racing series (FIA Formula 3) potentially increasing brand visibility
- Alignment of brand values with innovation and bridging virtual and physical worlds
- None.
Alarm.com becomes newest partner on the No. 18 FIA Formula 3 car driven by American Max Esterson
TYSONS, Va.--(BUSINESS WIRE)--
Alarm.com announces a new multi-year sponsorship of FIA Formula 3 rookie Max Esterson. Esterson’s unlikely career began by racing online before transitioning to real-life racing in 2020 at the age of 17, just months after earning his driver’s license. The up-and-comer is the sole American on the F3 circuit and is building on his successful career in virtual racing to make a name for himself in the real-world FIA Formula 3 Championship, one of the top open wheel championships in the world with races throughout
Max Esterson (Photo: Joan Codina/FotoFormulaK)
“Max Esterson is an ideal co-pilot to drive awareness of Alarm.com’s winning solutions and technology,” said Stephanie Kinney, Vice President of Marketing for Alarm.com. “Max’s journey exemplifies speed, accuracy and innovation—qualities we bring to our products every day. Just as Max is bridging the virtual and physical racing worlds, Alarm.com is innovating to connect software and physical systems that have a real-world impact on millions of home and business owners worldwide.”
Esterson began racing online using the iRacing simulation platform at age 11 in his parents’
“I’m excited to have Alarm.com on my team and to be partnering with a global tech leader in smart security,” said Esterson. “It’s an honor to represent a company that has such a positive impact, delivering peace of mind to so many.”
Max is on track to continue accumulating impressive results for the remainder of this season, and Alarm.com is excited to be sponsoring this next phase of his racing career.
About Alarm.com
Alarm.com is the leading platform for the intelligently connected property. Millions of consumers and businesses depend on Alarm.com's technology to manage and control their property from anywhere. Our platform integrates with a growing variety of Internet of Things (IoT) devices through our apps and interfaces. Our security, video, access control, intelligent automation, energy management, and wellness solutions are available through our network of thousands of professional service providers in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815038377/en/
Rachel Smith
Alarm.com Public Relations
rasmith@alarm.com
Source: Alarm.com Holdings, Inc.
FAQ
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