Donut Media and Allstate Announce Exclusive Partnership

Rhea-AI Summary

Donut Media has announced an exclusive partnership with Allstate, making Allstate the official insurance partner for the new season of Donut's popular series, 'HiLow.' This sponsorship includes custom content on Donut's YouTube channels, podcasts, and social media. Donut's platforms boast over 15 million combined subscribers and followers. Production for the new 'HiLow' season begins in July, with episodes releasing monthly from late August. Allstate aims to integrate their brand into Donut's car-focused content, blending car culture with practical advice. This partnership was coordinated by Donut's Director of Client Partnerships, Amanda Klein, and Allstate's media agency, Starcom Worldwide.

Positive

• Exclusive partnership with Allstate enhances brand visibility.
• Allstate's sponsorship includes custom content across multiple platforms.
• Donut Media has over 15 million combined subscribers and followers.
• HiLow, Donut's most popular show, will feature Allstate's sponsorship.
• Allstate brings nearly 100 years of industry experience.
• Episodes of 'HiLow' to be released monthly, maintaining continuous engagement.

Negative

• No financial terms of the partnership were disclosed, leaving uncertainty about the economic benefits.

As the official insurance partner, Allstate will sponsor the new season of HiLow alongside podcast, video, and other brand integrations

LOS ANGELES--(BUSINESS WIRE)-- Donut Media proudly announces its new insurance partnership with Allstate. As the official partner of Donut, Allstate will exclusively sponsor the upcoming season of the tentpole series “HiLow,” and integrate custom content across Donut’s YouTube channels, podcasts, and social media platforms.

(Graphic: Business Wire)

Donut is America’s leading car culture brand. The team produces 100-plus videos a year for its more than 15 million combined YouTube subscribers and social followers. Its podcasts, Past Gas and The Big Three, are the top two automotive podcasts on Apple Podcasts. HiLow is the most popular and longest-running show on Donut’s channel. In this competition format, Donut’s cast is split into two teams that are each tasked with upgrading a car for a specific motorsport–one that is modded using the best auto parts money can buy and one that gets budget parts. Each individual upgrade is tested and reviewed along the way before the two cars go head-to-head on the track.

“We’re ecstatic to welcome Allstate to the Donut universe as our exclusive insurance partner,” said Aaron Godfred, general manager of Donut. “For nearly 100 years, Allstate has delivered affordable and reliable protection for people’s most prized possessions. At Donut, we know how much our audience loves the cars we build, take to the track, and test on the streets as well as how much pride they have in their personal vehicles. There’s no doubt that our flagship show, fleet of vehicles, and viewers are in good hands with Allstate.”

Production on the new season of HiLow will start in July before new episodes are published monthly starting in late August. The sponsorship will launch in May with custom content integrations across all of Donut’s platforms.

“Donut’s built an incredible community of car enthusiasts through innovative programming and a commitment to blending the romance of car culture with the practical, everyday advice,” said Dave Marsey, senior vice president of media and commerce at Allstate. “We’re thrilled to weave Allstate into Donut’s community and help support this shared passion.”

The partnership was orchestrated by Donut’s Director of Client Partnerships, Amanda Klein, and Allstate’s media agency partners at Starcom Worldwide.

About Donut Media

Founded in 2015, Donut is the top automotive entertainment brand in the U.S. It is committed to inspiring the next generation of automotive enthusiasts, and has gained more than 8.5 million YouTube subscribers by pioneering a comedic and informative approach to modern car culture. Donut’s expanding catalog of original content is dedicated to telling unique automotive stories, working on project cars, testing out automotive gadgets, and aftermarket modifications all with the team’s trademark sense of humor. Beyond digital content, it operates a successful automotive apparel business and executes world-class brand partnerships. Donut is part of Recurrent, a digital media company with over 15 enthusiast brands.

About Allstate

The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with a circle of protection including cars, homes, electronic devices, benefits and identity theft. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate is famous for the slogan You’re in Good Hands with Allstate^®.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240522621082/en/

Cathy Hebert

cathy.hebert@recurrent.io

Source: Donut Media

FAQ

What is the new partnership between Donut Media and Allstate about?

Allstate will be the exclusive insurance partner for Donut Media's new season of 'HiLow' and other content.

When will the new season of Donut Media's 'HiLow' start?

Production will begin in July, with new episodes published monthly starting in late August.

What platforms will feature Allstate's sponsorship with Donut Media?

Allstate's sponsorship will include custom content on Donut Media's YouTube channels, podcasts, and social media.

How many subscribers and followers does Donut Media have?

Donut Media has over 15 million combined YouTube subscribers and social followers.

Who coordinated the partnership between Donut Media and Allstate?

The partnership was orchestrated by Donut's Director of Client Partnerships, Amanda Klein, and Allstate's media agency, Starcom Worldwide.