Allstate + Mocktails = Safer Driving

Rhea-AI Summary

Allstate collaborates with chef Jordan Andino to launch the Allstate Good Sips collection, featuring signature mocktails aimed at promoting safe driving during the holiday season. With a marked increase in demand for nonalcoholic beverages—33% growth to $331 million in 2021—Allstate seeks to provide tasty alternatives for designated drivers while addressing road safety concerns, particularly those linked to alcohol consumption. The mocktails include creative recipes like Safetini, Sober Sage, and 10 & 2.

Positive

• Collaboration with Jordan Andino could enhance brand visibility and consumer engagement.
• Growing demand for mocktails indicates potential market opportunity.

Negative

• Focus on nonalcoholic beverages may dilute brand association with traditional insurance services.

Allstate and chef and TV personality Jordan Andino create the Allstate Good Sips collection to promote safe driving

NORTHBROOK, Ill.--(BUSINESS WIRE)-- Continuing its legacy of safe driving advocacy, Allstate is teaming up with chef, restaurateur and TV personality Jordan Andino to create Allstate Good Sips, a collection of signature mocktails that can help keep drivers safe this holiday season and beyond.

Jordan Andino with Allstate Good Sips mocktails to promote safe driving. (Photo: Business Wire)

Demand for mocktails is growing: In 2021, sales of nonalcoholic beverages rose 33% to $331 million.¹ While the uptick is good news for road safety, alcohol remains a major contributing factor to motor vehicle crashes, especially during the holidays.

“It’s important to stay sober if you’re getting behind the wheel. But that doesn’t mean your drink has to be boring,” Andino says. “I loved working with Allstate to create the Good Sips menu because I was able to infuse exotic flavors with traditional mixers to create something as beautiful as it is tasty. And if these mocktails can help save lives, even better.”

Allstate Good Sips mocktails have ingredients that can help improve alertness – and ensure designated drivers have tasty alternatives during holiday gatherings. The menu includes:

• Safetini: A nonalcoholic take on a classic martini, blending blue curacao syrup, soda water, lime juice and fresh mint, topped with cranberries. It’s a refreshing blue mocktail inspired by Allstate’s signature color.
• Sober Sage: A festive, gin-inspired mocktail, mixing cranberry juice, sage simple syrup and soda water, with sage leaves as garnish.
• 10 & 2: An alcohol-free version of an old fashioned that includes black tea, bitters, sugar, and the citrus burst of an orange slice to top it off.

Visit Allstate on Instagram for the mocktail recipes and a chance to get a limited-edition Allstate Good Sips kit with ingredients, tools and more.

Allstate has been working to keep drivers safe for over 90 years, from advocating for mandatory seat belts and air bags to offering savings for safe driving with Drivewise®. Discover more at Allstate.com or follow @Allstate on social media.

¹ Source: NielsenIQ (Oct. 2021)

View source version on businesswire.com: https://www.businesswire.com/news/home/20221115005966/en/

William Miller

mediateam@allstate.com

(847) 402-5600

Source: Allstate

FAQ

What is the Allstate Good Sips collection?

The Allstate Good Sips collection is a series of signature mocktails created in collaboration with chef Jordan Andino to promote safe driving.

How much did nonalcoholic beverage sales increase in 2021?

Sales of nonalcoholic beverages increased by 33% to $331 million in 2021.

What are the key mocktails in the Allstate Good Sips collection?

The key mocktails include Safetini, Sober Sage, and 10 & 2.

How does Allstate address road safety in its initiatives?

Allstate has a legacy of advocating for safe driving practices, including the promotion of sober driving during the holiday season.

Where can I find recipes for the Allstate Good Sips mocktails?

Mocktail recipes are available on Allstate's Instagram and website.