Allstate Expands Support for All College Sports, Athletes
Allstate announced an expansion of its college athletics support program to include all sports and athletes. The company will enhance its Good Hands field goal nets program by increasing donations for field goals and extra points, directing funds to scholarships across all sports. Additionally, Allstate will broaden its Good Works Team initiative in partnership with NACDA to recognize 60 additional student-athletes across winter, spring, and fall sports seasons, beyond the current 22 football players honored annually. Sports journalist Holly Rowe will partner with Allstate to promote these programs. The company's involvement in college sports spans nearly two decades, including its role as title sponsor of the Allstate Sugar Bowl.
Allstate ha annunciato un'espansione del suo programma di supporto per le attività sportive universitarie per includere tutti gli sport e gli atleti. L'azienda potenzierà il suo programma Good Hands field goal nets aumentando le donazioni per i field goal e i punti extra, indirizzando i fondi a borse di studio in tutti gli sport. Inoltre, Allstate allargherà la sua iniziativa Good Works Team in collaborazione con NACDA per riconoscere 60 ulteriori studenti-atleti nei periodi delle stagioni sportive invernali, primaverili e autunnali, oltre ai 22 giocatori di football attualmente onorati ogni anno. La giornalista sportiva Holly Rowe collaborerà con Allstate per promuovere questi programmi. Il coinvolgimento dell'azienda negli sport universitari dura da quasi due decenni, incluso il suo ruolo di sponsor principale del Allstate Sugar Bowl.
Allstate anunció una expansión de su programa de apoyo a los deportes universitarios para incluir todos los deportes y atletas. La empresa mejorará su programa de Good Hands field goal nets aumentando las donaciones por goles de campo y puntos extra, dirigiendo fondos a becas en todos los deportes. Además, Allstate ampliará su iniciativa Good Works Team en asociación con NACDA para reconocer a 60 estudiantes-atletas adicionales durante las temporadas deportivas de invierno, primavera y otoño, además de los actuales 22 jugadores de fútbol que se honran anualmente. La periodista deportiva Holly Rowe se asociará con Allstate para promover estos programas. La participación de la empresa en los deportes universitarios abarca casi dos décadas, incluido su papel como patrocinador principal del Allstate Sugar Bowl.
올스테이트는 대학 스포츠 지원 프로그램을 모든 스포츠와 선수로 확장한다고 발표했습니다. 이 회사는 Good Hands field goal nets program을 강화하여 필드 골과 추가 포인트에 대한 기부를 늘리고 모든 스포츠에 걸쳐 장학금에 자금을 지원할 것입니다. 또한, 올스테이트는 NACDA와 협력하여 겨울, 봄, 가을 스포츠 시즌 동안 60명의 추가 학생 운동 선수를 인정하는 Good Works Team 이니셔티브를 확대할 것입니다. 현재 매년 22명의 미식축구 선수가 표창받고 있습니다. 스포츠 기자 홀리 로우가 이러한 프로그램을 홍보하기 위해 올스테이트와 협력할 것입니다. 이 회사의 대학 스포츠 참여는 거의 20년을 거치며, 올스테이트 슈가 볼의 타이틀 스폰서 역할도 포함되어 있습니다.
Allstate a annoncé une expansion de son programme de soutien aux sports universitaires pour inclure tous les sports et athlètes. L'entreprise améliorera son programme Good Hands field goal nets en augmentant les dons pour les field goals et les points supplémentaires, dirigeant des fonds vers des bourses d'études dans tous les sports. De plus, Allstate élargira son initiative Good Works Team en partenariat avec le NACDA pour reconnaître 60 étudiants-athlètes supplémentaires lors des saisons sportives d'hiver, de printemps et d'automne, au-delà des 22 joueurs de football actuellement honorés chaque année. La journaliste sportive Holly Rowe s'associera à Allstate pour promouvoir ces programmes. L'implication de l'entreprise dans le sport universitaire s'étend sur près de deux décennies, y compris son rôle de sponsor principal du Allstate Sugar Bowl.
Allstate hat eine Erweiterung seines Unterstützungsprogramms für College-Sport bekannt gegeben, das jetzt alle Sportarten und Athleten einbezieht. Das Unternehmen wird sein Programm Good Hands field goal nets verbessern, indem die Spenden für Field Goals und Extrapunkte erhöht werden und Gelder für Stipendien in allen Sportarten zur Verfügung gestellt werden. Darüber hinaus wird Allstate seine Initiative Good Works Team in Zusammenarbeit mit NACDA ausweiten, um 60 weitere Studierenden-Athleten während der Sportarten-Saisons im Winter, Frühling und Herbst zu würdigen, zusätzlich zu den derzeit jährlich geehrten 22 Footballspielern. Die Sportjournalistin Holly Rowe wird mit Allstate zusammenarbeiten, um diese Programme zu fördern. Das Engagement des Unternehmens im Hochschulsport erstreckt sich über fast zwei Jahrzehnte, einschließlich seiner Rolle als Hauptsponsor des Allstate Sugar Bowl.
- Expansion of scholarship funding program across all college sports
- Increased donations per field goal and extra point made during games
- Extension of Good Works Team recognition from 22 to 82 student-athletes
- None.
Insights
This initiative, while positive for brand building, has minimal direct financial impact on Allstate's business performance or stock value. The expansion of college sports support programs represents a strategic marketing investment that may enhance brand perception and customer loyalty long-term, but the financial commitment is likely immaterial to Allstate's
The program's evolution from football-specific to all-sports coverage aligns with broader market trends toward diversity and inclusion in sports marketing, potentially widening Allstate's appeal to younger demographics. However, the scholarship funding and community programs, while valuable for corporate social responsibility, are standard marketing expenses that won't materially affect earnings or shareholder value.
Good Hands® nets program will fund more opportunities for all student-athletes; expanded Good Works Team for all sports to increase athletes’ impact in communities
- Creating more opportunities for student-athletes: Celebrating its 20th anniversary in 2025, Allstate’s Good Hands nets have become a Saturday staple in college football while raising millions of dollars for general scholarship funds. Starting today, Allstate will increase its donations for each field goal and extra point made during a game and direct them to fund scholarships for student-athletes across all sports.
- Widening community impact: The Allstate AFCA Good Works Team currently recognizes 22 college football players each year who give back to their communities. Beginning this winter sports season, Allstate will partner with the National Association of Collegiate Directors of Athletics (NACDA) to expand the Good Works Team to honor 60 additional student-athletes across the winter, spring and fall sports seasons, increasing and recognizing the community impact of more student-athletes across all sports.
“We believe strength of character on the field means strength of character in the world,” said Elizabeth Brady, Allstate’s chief marketing, customer and communications officer. “We are building on our nearly 20-year legacy of support in college sports to provide more student-athletes the opportunity to succeed both athletically and academically, regardless of the sport they play. This will extend our purpose as the Good Hands beyond the scoreboard and into every corner of society where student-athletes can make a difference.”
Award-winning sports journalist and broadcaster Holly Rowe will partner with Allstate to amplify the impact of these programs.
“College sports help shape the character and resilience of student-athletes,” said Rowe. “The lessons learned on the court, field, pool or track extend far beyond competition – they foster leadership, perseverance, and a commitment to community. I look forward to partnering with Allstate as it extends its support to more student-athletes, including women, who will carry those values through life. We can’t wait to showcase the Good Works that so many students are providing.”
Legacy in college sports
Allstate has been a proud member of the college sports community for nearly two decades through its university and conference sponsorships, academic scholarships and community impact.
This January will mark the 19th year as title sponsor of the Allstate Sugar Bowl, one of the many college sports properties through which Allstate connects with fans, student-athletes and communities. Allstate has supported the Good Works Team since 2008, recognizing and increasing the community impact of players and coaches championing causes such as mental health, youth empowerment, hunger relief and domestic abuse prevention.
About Allstate
The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with a wide array of protection for autos, homes, electronic devices, and identity theft. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online and at the workplace. Allstate is widely known for the slogan “You’re in Good Hands with Allstate.” For more information, visit allstate.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028360667/en/
Allstate Media Team
(847) 402-5600
MediaTeam@allstate.com
Source: The Allstate Corporation
FAQ
What changes is Allstate (ALL) making to its college sports support program in 2024?
How many additional student-athletes will Allstate's expanded Good Works Team recognize?
When will Allstate's Good Hands nets program celebrate its 20th anniversary?
