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Alaska Air Group, Inc. (NYSE: ALK) operates two principal airlines, Alaska Airlines and Horizon Air, providing comprehensive air transportation services. Founded in 1932, Alaska Airlines is celebrated for its exceptional customer service and operational reliability. The company's mainline segment includes scheduled air transport within the U.S., Mexico, and Costa Rica using Boeing and Airbus aircraft. Horizon Air, under the regional segment, operates shorter routes across the U.S. and Canada under capacity purchase agreements. The company serves 90 destinations including the lower 48 states, Alaska, Hawaii, and Central America.
Recently, Alaska Airlines has introduced innovative projects such as the Global Getaways promotion, offering significant savings on award redemptions to international destinations. Additionally, the company has streamlined award charts to enhance the Mileage Plan program, aiming to deliver more value to its members.
Financially, despite challenges like the Boeing 737-9 MAX grounding, the company reported Q1 2024 operating revenue of $2.2 billion. The strategic planning and cost control efforts have poised Alaska Air Group for sustained performance into the future.
Alaska Airlines continues to invest in its fleet and facilities. A new training hub in Renton, WA, is set to open in 2025, enhancing training for flight attendants, pilots, and other staff. Additionally, the company is actively expanding its network with new routes and destinations, including a new daily non-stop flight between Seattle and Toronto.
The company's commitment to sustainability is evident through initiatives like offering sustainable aviation fuel credits and linking guest participation in sustainability efforts to loyalty rewards, aiming for net-zero carbon emissions by 2040.
Alaska Airlines has also elevated its onboard service with the introduction of hot meals in the Main Cabin, reflecting its dedication to providing a premium travel experience. The airline is recognized for having the most legroom in First and Premium Class among U.S. airlines, along with no change fees and an industry-leading loyalty program.
On March 31, 2021, Alaska Airlines celebrated a significant milestone by officially joining oneworld, marking its status as the alliance's 14th full member. This membership enhances Alaska's global connectivity, allowing it to offer improved travel experiences and loyalty program benefits to its customers. With access to around 1,000 destinations through its new and existing partnerships, Alaska aims to strengthen its position on the U.S. West Coast. The transition is expected to facilitate better travel options and recognize frequent flyers' status across the alliance.
Alaska Airlines has launched its Bucket List Sale, offering travelers up to 21% off summer fares to and from Alaska. This promotion includes nonstop flights to 11 destinations from Anchorage to the Lower 48 and Hawaii. The sale aims to attract visitors back to Alaska, emphasizing its popularity as a travel destination with extensive outdoor activities. Discounted fares can be purchased using the code BUCKETLIST by April 4, 2021. Alaska Airlines will officially join the oneworld global alliance on March 31, 2021.
On March 23, 2021, Alaska Airlines appointed Travis Gelbrich as the new vice president of inflight, overseeing 5,600 flight attendants. Previously, Gelbrich led Alaska's Guest Customer Assistance, managing 1,400 employees. He has a history of enhancing customer experience, having joined Alaska in 2016 after 20 years at Microsoft. His leadership is expected to foster a culture of employee engagement and operational excellence. Alaska Airlines is set to join the oneworld global alliance on March 31, 2021, further expanding its international reach.
On March 22, 2021, Alaska Air Group announced the appointment of Constance von Muehlen as Chief Operating Officer of Alaska Airlines, effective April 3, 2021. She will join the Executive Committee, reporting to Ben Minicucci, the newly appointed CEO. Von Muehlen, a 30-year aviation veteran and former senior VP of maintenance and engineering, will be the first female COO in Alaska Airlines history. She aims to enhance operational excellence and customer service as the airline recovers post-COVID-19.
On March 10, 2021, Alaska Airlines announced the launch of four new routes aimed at enhancing its Pacific Northwest connectivity, including direct flights between Boise and Chicago O'Hare, and Boise and Austin, starting June 17. This expansion will increase Boise's daily departures to 28 across 12 cities, and will also introduce new services from Seattle to Idaho Falls and Redding, California. The new routes enable better access to American Airlines' network through the one world alliance, effective March 31, enhancing travel options for customers.
Alaska Airlines has announced four new summer routes connecting California and Montana, increasing total nonstop routes to seven. The new flights, starting on May 20, will connect Los Angeles and San Diego with Kalispell, and San Diego and San Francisco with Bozeman. Tickets are available with one-way fares beginning at $69 to Bozeman and $89 to Kalispell. The new routes will be served by the Embraer 175 jet, featuring award-winning service, a three-class cabin, and various in-flight amenities. This expansion further strengthens Alaska's operations in the region.
Alaska Airlines has launched a "California, on us" promotion for new Mileage Plan members residing in California, running from March 1 to March 3, 2021. The first 25,000 who enroll will receive a discount code for a flight within California at just the taxes and fees (starting from $15 each way). Additionally, a 30% discount on flights to or from California is available for bookings made by March 3, 2021, for travel between March 22 and May 26, 2021. The airline emphasizes safety protocols amidst COVID-19, including mandatory masks and enhanced cleaning measures.
Alaska Airlines introduces VeriFLY, a mobile app for international travelers to streamline COVID-19 documentation starting Feb. 5, 2021. The app simplifies the verification process for entry into the U.S. following the CDC's requirement for proof of a negative COVID test taken within three days of departure. While using VeriFLY is optional, it aids travelers in managing their health documentation efficiently. The app supports one traveler per device and requires internet access for verification. Alaska Airlines plans to explore its use in other markets.
Alaska Air Group reported significant losses for Q4 2020 and the full year, with a GAAP net loss of $430 million ($3.47 per share) in Q4 and $1.3 billion ($10.59 per share) for the year. Adjusted net losses were $316 million ($2.55 per share) in Q4 and $1.3 billion ($10.17 per share) for 2020, contrasting sharply with net incomes in 2019. The company accessed $5 billion in liquidity and received a $533 million payroll support extension. Plans to restructure aircraft purchases and expand its fleet were also announced, alongside the launch of new routes and safety initiatives.