Alaska Airlines elevates its premium inflight retail menu with the return of Main Cabin hot meals

Rhea-AI Summary

Alaska Airlines has reintroduced hot meals to its Main Cabin inflight retail menu, now available for purchase on flights over 1,100 miles. The refreshed menu, featuring five chef-curated dishes including hot meal options, is available for pre-order through the Alaska mobile app or website. The menu, developed with guest feedback in mind, includes breakfast and lunch/dinner options like the Carnitas Breakfast Bowl and Panang Curry Chicken. Prices range from $8 to $11.50, with a 20% rebate for Alaska Visa cardholders. The initiative aims to enhance the premium onboard experience.

Positive

• Reintroduction of hot meals in Main Cabin enhances customer experience.
• Five chef-curated dishes provide variety and cater to diverse tastes.
• Meals available for pre-order, improving convenience.
• Prices range from $8 to $11.50, offering affordability.
• 20% rebate for Alaska Visa cardholders incentivizes purchases.
• Premium onboard experience potentially boosts customer satisfaction and loyalty.

Negative

• Hot meals not available on all flights over 1,100 miles, limiting accessibility.
• Pre-order requirement may inconvenience some passengers.
• Potential increase in operational costs due to expanded menu offerings.

Our newly expanded chef-curated menu is now available for purchase in Premium Class and Main Cabin

SEATTLE, May 22, 2024 /PRNewswire/ -- Alaska Airlines is elevating its premium onboard menu with the return of hot meals to our inflight retail menu in the Main Cabin. Fueled by our industry leading pre-order program, our inflight menu continues to offer more choices than any other U.S. airline.

Our team secretly worked behind the scenes for months to create this expansion of premium hot food meals.

Starting today, Premium Class and Main Cabin guests on most flights over 1,100 miles* will be able to choose from up to five chef-curated dishes, including at least one hot meal option. Along with our freshly prepared food offerings like our Signature Fruit & Cheese Platter, our hot meals are only available for pre-order purchase.

Over the last few months, our Food & Beverage teams have been working to elevate our already premium in-flight meals, including expanding our hot meal options on most medium- to long-haul flights.

"We're known for an inflight menu that is more thoughtfully curated with care. For a while now, our guests have often asked us if we're ever going to bring back hot meals in the Main Cabin," said Todd Traynor-Corey, managing director of guest products at Alaska Airlines. "It's been difficult to keep it a secret - but for more than a year, our team has quietly worked behind the scenes taste testing the best hot food options with our culinary chef and creating a West Coast-inspired menu. Now no matter where they sit, guests will get to taste our world class food and beverages."

Meet our chef

Born and bred amidst the flavorful tapestry of London's hotel restaurant scene, Chef Tony has collaborated with our LSG Sky Chefs locations around the world.

In the last couple of months Chef Tony has had the pleasure of working closely with Alaska Airlines. Through his culinary ingenuity and unwavering commitment, he continues to elevate the gastronomic experience for passengers worldwide, setting new standards of excellence in the skies.

"It was important to the Alaska team to create a menu based on guest feedback. The creative process of selecting meals that made the most sense for the West Coast-based airline and then sourcing the freshest ingredients was a labor of love for all of us who were involved in developing this menu," said Chef Tony Wright. "This airline truly cares about creating a premium onboard experience and we hope everyone experiences that with every bite of their food."

Our employees give an honest review

Before today's menu launch, our employees taste tested our new meal options and gave us their honest feedback.

"I love breakfast, so the Carnitas Breakfast Bowl was my favorite. It's a classic pairing of slow roasted pork, eggs and potatoes, but with flavors that work well together to strike a delicious balance," said Naomi S.G., flight attendant at Alaska Airlines.

The Pretzel Roll Sliders were an immediate win for Alaska Airlines Flight Attendant Krystal G.

"I'm from Hawaiʻi and once you said it was on KING'S HAWAIIAN® slider buns, I was sold! It's definitely not your traditional burger – it has an elevated, well-rounded taste," said Krystal. "Our guests are going to be really excited about this new menu. There's something on it for everybody."

CHECK OUT OUR NEW HOT FOOD ITEMS HERE:

Carnitas Breakfast Bowl	Eastbound flights and to Hawaii (Breakfast departures)	Slow-roasted pull pork and salsa verde, with a side of breakfast potatoes and fresh scrambled eggs
Monte Cristo Breakfast Sandwich	Westbound flights and from Hawaii (Breakfast departures)	Smoked turkey breast, sliced ham & Swiss cheese served on a square croissant bun with cream cheese & raspberry jam
Panang Curry Chicken	Eastbound flights and to Hawaii (Lunch/Dinner departures)	Red coconut curry with grilled chicken breast and jasmine rice. Topped with edamame beans, sweet red peppers and onions
Pretzel Roll Sliders with Chips	Westbound flights and from Hawaii (Lunch/Dinner departures)	Two Angus beef patties on KING'S HAWAIIAN® Original Sweet Pretzel Slider Buns with caramelized onions and Swiss cheese. Served with kettle-style chips.

All our pre-order items range from $8 to $11.50. Guests who pay with their Alaska Visa Signature® or Visa® Business card will receive 20% back in the form of a statement credit. 

Remember to use our first in the industry pre-order option to choose your meal and have it conveniently delivered to your seat on your next flight. Pre-orders are available through the Alaska mobile app or through alaskaair.com from two weeks to 20 hours prior to your flight.

For our press kit, including still images, click here.

For our full inflight menu, click here.  

*Hot meal options may not be available on some flights 1,100 miles or more, including redeye flights or where catering is not available

The Alaska Airlines credit card program is issued and administered by Bank of America, N.A. Visa and Visa Signature are registered trademarks of Visa International Service Association and are used by the issuer pursuant to license from Visa U.S.A., Inc.

About Alaska Airlines
Alaska Airlines and our regional partners serve more than 120 destinations across the United States, the Bahamas, Belize, Canada, Costa Rica, Guatemala and Mexico. We offer our guests a premium flying experience with award-winning customer service and an industry-leading loyalty program, Mileage Plan. With our fellow oneworld Alliance members and additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Learn more about Alaska at news.alaskaair.com and follow @alaskaairnews for news and stories. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group. 

 

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SOURCE ALASKA AIRLINES

FAQ

What new meal options are available in the Main Cabin on Alaska Airlines flights?

Alaska Airlines now offers hot meals like the Carnitas Breakfast Bowl and Panang Curry Chicken in the Main Cabin for flights over 1,100 miles.

How can passengers pre-order meals on Alaska Airlines?

Passengers can pre-order meals through the Alaska mobile app or website from two weeks to 20 hours before their flight.

What is the price range for the new hot meals on Alaska Airlines?

The new hot meals range from $8 to $11.50.

Are there any discounts available for the new meal purchases on Alaska Airlines?

Yes, Alaska Visa cardholders receive a 20% rebate on meal purchases.

Which flights offer the new hot meals in Alaska Airlines' Main Cabin?

The new hot meals are available on flights over 1,100 miles, excluding some redeye flights and those without catering.