ALLEGIANT BECOMES OFFICIAL AIRLINE OF THE DETROIT PISTONS

Rhea-AI Summary

Allegiant has entered a multi-year partnership with the Detroit Pistons, designating Allegiant as the Official Airline of the Detroit Pistons. This partnership, commencing on July 1, underscores Allegiant's commitment to Michigan, where it has established two permanent bases in Flint and Grand Rapids. The collaboration includes sponsorship of events like Pistons Pride Night and fan engagement activities. Allegiant has invested over $117 million in Michigan and operates 29 routes from its local bases, aligning with the aspirations of NBA fans, who constitute a significant portion of its travelers.

Positive

• Multi-year partnership with the Detroit Pistons enhances brand visibility.
• Allegiant's $117 million investment in Michigan demonstrates confidence in the local market.
• The partnership includes unique fan engagement opportunities and sponsorship of Pistons Pride Night, showcasing social responsibility.

Negative

• None.

DETROIT, June 22, 2022 /PRNewswire/ -- Allegiant and the Detroit Pistons today announced they are entering a multi-year partnership designating Allegiant the "Official Airline of the Detroit Pistons."

With two of Allegiant's permanent bases located in Flint and Grand Rapids, Michigan is a key market for Allegiant's network. The partnership with the Pistons – which begins July 1 – demonstrates the airline's ongoing commitment to support the communities where its employees live and work.

"Sports have the universal power to break down social barriers and bring people together to celebrate their teams and communities," said Scott DeAngelo, Allegiant's executive vice president and chief marketing officer. "We believe the same can be said about air travel. The Pistons are an ideal partner for us because of our shared core values, especially our commitment to diversity and inclusion."

The partnership between the airline and the team contains elements that reflect those shared values. For instance, Allegiant will serve as the presenting sponsor of the Pistons Pride Night, an annual event recognizing the efforts of the lesbian, gay, bisexual and transgender community to achieve equality.

In addition to Pistons Pride Night, Allegiant will engage basketball fans across Michigan through activations, sweepstakes, and sponsored content.

Adding to the exclusive designation as the "Official Airline of the Detroit Pistons," Allegiant will connect fans with the team at various points during the season. Sweepstakes will also be specially designed around marquee matchups and provide fans with unforgettable game day experiences.

"We are excited to welcome Allegiant as the official airline of the Detroit Pistons," said Brenden Mallette, Senior Vice President of Corporate Partnerships & Engagement for the Detroit Pistons. "Both Allegiant and the Pistons organization share a core value of commitment and service to Michigan and our communities."

Allegiant first identified Michigan as an important state for its cross-country service in 2009, when the airline launched service at Gerald R. Ford International Airport in Grand Rapids. Over the years, the airline added service to Traverse City and Flint and has grown to operate 29 routes from the three cities. Allegiant's nonstop, low-cost service specifically caters to the greater Detroit area via Flint Bishop Airport (FNT) and Eugene F. Kranz Toledo Express Airport (TOL) in Toledo, Ohio. Allegiant invested over $117 million into the Grand Rapids and Flint bases, permanently stationing nearly 200 employees in the state.

The partnership with the Pistons expands the airline's ties to sports organizations and teams. According to customer surveys, nearly a quarter of all Allegiant travelers say they are NBA fans.

Travelers can book their entire vacation on Allegiant for less at Allegiant.com.

Allegiant – Together We Fly™

Las Vegas-based Allegiant (NASDAQ: ALGT) is an integrated travel company with an airline at its heart, focused on connecting customers with the people, places and experiences that matter most. Since 1999, Allegiant Air has linked travelers in small-to-medium cities to world-class vacation destinations with all-nonstop flights and industry-low average fares. Today, Allegiant's fleet serves communities across the nation, with base airfares less than half the cost of the average domestic roundtrip ticket. For more information, visit us at Allegiant.com. Media information, including photos, is available at http://gofly.us/iiFa303wrtF

Allegiant Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/allegiant-becomes-official-airline-of-the-detroit-pistons-301572698.html

SOURCE Allegiant Travel Company

FAQ

What is the significance of Allegiant becoming the official airline of the Detroit Pistons?

This multi-year partnership enhances Allegiant's brand visibility and connection with local communities, especially in Michigan, where they operate.

When does the partnership between Allegiant and the Detroit Pistons begin?

The partnership officially begins on July 1.

How much has Allegiant invested in Michigan?

Allegiant has invested over $117 million in Michigan, establishing two permanent bases in Flint and Grand Rapids.

What are some fan engagement activities included in the partnership?

The partnership includes activations, sweepstakes, and sponsorship of Pistons Pride Night.

How does this partnership align with Allegiant's customer base?

Surveys show that nearly a quarter of Allegiant travelers are NBA fans, making this partnership a strategic fit.