Alfi’s Digital Advertising Tablet Rollout in Rideshare Vehicles Increases to 14 Major U.S. Markets, Expects Over 150,000 Tablets Deployed by end of 2022

Rhea-AI Summary

Alfi, Inc. announced the national rollout of its AI-enabled tablets to rideshare drivers, expanding operations to 14 major U.S. markets. Over 30,000 drivers have subscribed for installation, which can be set up in under five minutes. The tablets enhance the passenger experience and provide drivers with a commission based on ad performance. Alfi anticipates exceeding $100 million in advertising inventory by the end of 2021, aiming for 150,000 tablets deployed by the end of 2022. The initiative aims to create additional revenue streams for drivers and improve advertising targeting.

Positive

• Over 30,000 rideshare drivers have subscribed for tablet installation.
• Tablets can be installed in less than 5 minutes, simplifying the process.
• Expected advertising inventory surpassing $100 million by the end of 2021.
• Goal of deploying over 150,000 tablets by the end of 2022.
• Provides an additional revenue stream for rideshare drivers.

Negative

• None.

• Over 30,000 rideshare drivers nationwide have subscribed for tablet installation across the U.S.
• Tablets shipped directly to drivers with simple instructional video and less than 5-minute set-up time
• Drivers paidmonthly commission based on performance metrics
• Excess of $100 million in advertising inventory available before end of 2021

MIAMI BEACH, FL / ACCESSWIRE / August 17, 2021 / Alfi, Inc. (Nasdaq:ALF) ("Alfi" or "the Company"), an AI enterprise SaaS platform company, today announced an update on the rollout of its AI-enabled tablets to rideshare drivers throughout the U.S. The Company has begun the national rollout of intelligent tablets directly to drivers who opted into the rideshare program in 13 additional major markets, with a simple three-minute instructional video on how to install the tablets. To view the instructional video, click on the following link: https://drivers.getalfi.com/tablet-installation-video-eng

The rollout to new markets marks the ramp-up of Alfi revenues and expands the successful partnership Alfi has developed with independently contracted Uber and Lyft drivers in Miami, FL., providing them an additional revenue stream, while enhancing the passenger experience at no cost.

By utilizing Alfi's technology, advertisers gain a powerful understanding of those hard-to-reach audiences that are no longer inside their homes, and can update tailored messaging in campaigns by age, gender, geography, customer emotion, brand behavior and interests, all in real-time. Alfi's computer vision changes and runs ads remotely to deliver the right content, to the right person, at the right time in an ethical and privacy-compliant manner. Furthermore, Alfi does not store images, recordings, or videos of any individual but rather utilizes perceptual details to detect a face and predict the age and gender of the person looking at the screen, and then serves content based on their emotions to a first set of ads.

Alfi's Rideshare Partner Program

Alfi's rideshare partner program was created exclusively for independently contracted rideshare drivers at no cost to them and offers the following benefits:

• Drivers expected to be paid a commission based on the number of ads presented to their passengers via an Alfi screen, which is non-invasively attached to the back of the headrest of the passenger seat in their vehicles.
• Ad-sharing revenue based on achievement of certain performance metrics
• Drivers will get paid at the end of a month via a secure third-party online payment processor
• Rideshare drivers do not pay subscriptions for Alfi tablets or technology
• Drivers can sign up onAlfi's dedicated website: https://drivers.getalfi.com/

"Launching our rideshare partner program nationally is a significant milestone for Alfi. Our available advertising inventory by the end of 2021 is expected to be in excess of $100 million and by the end of 2022 in excess of $500 million" said Paul Pereira, Alfi CEO. "Following the successful installation of Alfi tablets in Miami rideshares, we have developed a distribution and installation strategy that enables us to rapidly scale and accelerate the deployment of our proprietary SaaS ad technology nationwide. By shipping to our driver partners directly and providing them an instructional video for easy set-up, we can quickly scale in our targeted high-volume rideshare communities and achieve our goal of an installed base of 30,000 by year end 2021 and more than 150,000 tablets by the end of 2022."

Pereria continued, "Our intelligent tablets provide rideshare operators a potentially significant monthly revenue stream, passengers an enhanced experience, and our advertising customers a better performance outcome with more targeted content. By achieving these three essential objectives, we believe we can build meaningful shareholder and enterprise value."

The COVID-19 pandemic delayed the roll-out of the Alfi-enabled tablets and led to the development by the Company of version 2.0 of its software which is ready for immediate release. Alfi is excited to be partnering with the Rideshare community to provide an additional revenue opportunity for drivers and transforming their DOOH landscape with their disruptive platform.

About Alfi Inc.

Alfi, Inc. provides solutions that bring transparency and accountability to the digital out of home advertising marketplace. Since 2018, Alfi, Inc. has been developing its artificial intelligence advertising platform to deliver targeted advertising in an ethical and privacy-conscious manner.

For more information, please visit: https://www.getalfi.com

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

Alfi Inc. Company Contact

Dennis McIntosh
Chief Financial Officer
d.mcintosh@getalfi.com

Alfi Inc. Investor Relations

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

Alfi Inc. Media Contact

Danielle DeVoren / Laura Schooler
KCSA Strategic Communications
Alfi@kcsa.com

SOURCE: Alfi, Inc.

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https://www.accesswire.com/660140/Alfis-Digital-Advertising-Tablet-Rollout-in-Rideshare-Vehicles-Increases-to-14-Major-US-Markets-Expects-Over-150000-Tablets-Deployed-by-end-of-2022

FAQ

What is the significance of Alfi's tablet rollout for rideshare drivers?

Alfi's tablet rollout provides an additional revenue stream for rideshare drivers and enhances passenger experience.

How many tablets does Alfi expect to deploy by the end of 2022?

Alfi aims to deploy over 150,000 tablets by the end of 2022.

What is the expected advertising inventory for Alfi by the end of 2021?

Alfi expects to exceed $100 million in advertising inventory by the end of 2021.

How long does it take to set up Alfi's tablets for rideshare drivers?

The tablets can be set up in less than 5 minutes with a simple instructional video.