Alfi and Lemma to Collaborate on DOOH Advertising Business Development

Rhea-AI Summary

Alfi, Inc. (NASDAQ:ALF) has announced a collaboration with Lemma, a leading programmatic Digital Out of Home (DOOH) network, to enhance advertising services globally. Joint implementations are already in progress at Denver International Airport and Indira Gandhi International Airport. Lemma boasts an installed base of over 150,000 screens across 15 countries, generating 10 billion impressions monthly. This partnership aims to leverage Alfi's AI-driven platform for improved data reporting and analytics, aligning with a market projected to grow significantly in the coming years.

Positive

• Collaboration with Lemma enhances global reach and service offerings.
• Access to Lemma's 150,000 screens worldwide increases advertising potential.
• Market research indicates significant growth in the DOOH advertising sector.

Negative

• None.

• Joint projects underway at Denver International Airport and Indira Gandhi International Airport in New Delhi, India
• Lemma installed base of 150,000 screens in 15 countries with 10 billion impressions monthly

MIAMI BEACH, FL / ACCESSWIRE / August 24, 2021 / Alfi, Inc. (NASDAQ:ALF) ("Alfi" or "the Company"), an AI enterprise SaaS platform company, today announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) networks, to cross-sell and promote each other's operations and services as part of their respective offerings to customers across countries. Alfi and Lemma have already commenced work on implementations utilizing Alfi's SaaS platform at the Denver International Airport and Indira Gandhi International Airport, New Delhi, India.

Lemma leads the DOOH industry with data and best in breed technology driving both innovation and effectiveness in the OOH ad space with programmatic DOOH. Lemma empowers its clients with a granular level of data spanning across multiple processes like planning , targeting, reporting, analytics, audience buying and more. It has over 150,000 screens in shopping malls, airports, and other outdoor signs, in over 15 countries that are connected to the first end-to-end programmatic DOOH exchange, accessed by multi-channel buyers and suppliers who connect and transact in DOOH without having to modify their platforms or do custom integration.

Alfi provides solutions that bring transparency and accountability to the DOOH advertising marketplace. Since 2018, it has been developing its artificial intelligence advertising platform to deliver targeted advertising in an ethical and privacy-conscious manner. Alfi provides data-rich reporting functionality that informs advertisers that someone viewed their ad, their reaction to it, and how many people have seen it. Alfi delivers for advertisers with analytics, accountability, transparency, proof of engagement and actual impressions.

Kevin Buchler, Vice President, UK Operations, Alfi said, "We are seeing strong growth in the DOOH advertising part of our business as clients increasingly demand data rich reliable reporting covering everything from the demographics of the audience looking at their ads to their reaction to them. Through our technology, we provide the analytics, accountability, transparency, proof of engagement and actual impressions they require.

"Collaborating with Lemma will dramatically increase the roll-out of our technology and solutions on a global scale. Our AI enterprise SaaS platform is an ideal product and service add-on to offer on Lemma's 150,000 screens worldwide."

Sabarish Pillai, Global Vice President, Programmatic, Lemma said, "We are fast becoming the world's largest online digital out of home network, experiencing exponential growth in our screen count. Our collaboration with Alfi will enhance our existing data capabilities boosting our services across targeting, reporting & data analysis to our clients, further strengthening and differentiating our proposition.

"We share Alfi's passion for huge advances in technology and a growing focus on more precision targeting of audiences and real-time evaluation, making programmatic advertising one of the most exciting and dynamic developments in marketing."

Research ⁽¹⁾ from Alfi with senior advertising executives from around the world revealed 95% expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the DOOH advertising market was estimated to be worth $41.06 billion ⁽²⁾, 65% of senior advertising executives interviewed said that by 2026, they expect it to be worth between $50 billion and $55 billion. Nearly one in three (30%) anticipate it will be worth even more.

In terms of spending on programmatic advertising, the research found 49% of senior advertising executives expect it to increase dramatically over the next three years, and 43% believe there will be a ‘slight' rise.

Methodology

1. Commissioned By Alfi, PureProfile, a global market research company, conducted 100 interviews amongst senior advertising professionals working in the digital advertising industry. Fieldwork was conducted in June 2021. The 100 interviews were split across five markets as follows: U.S., U.K, France, Germany, and Asia.
2. https://www.researchandmarkets.com/reports/5264071/digital-ooh-advertising-market-global-industry

About Alfi Inc.
Alfi, Inc. provides solutions that bring transparency and accountability to the digital out of home advertising marketplace. Since 2018, Alfi, Inc. has been developing its artificial intelligence advertising platform to deliver targeted advertising in an ethical and privacy-conscious manner.

For more information, please visit: https://www.getalfi.com

About Lemma Technologies
Lemma is one of the largest and fastest growing DOOH platforms and the first end-to-end Programmatic DOOH exchange built on IABs OpenRTB standard. Lemma leads the industry with data and best in breed technology driving both innovation and effectiveness in the OOH ad space with programmatic DOOH. This is a massive leap forward for the OOH industry, as it increases both access to supply and demand from a wider array of programmatic buyers and sellers around the globe including India, SEA, AU, NZ, MENA and North America.

For more information, please visit: https://lemmatechnologies.com/

Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

CONTACTS:
Alfi Inc. UK Media Contact
Phil Anderson / Taylor Marriott at Perception A
07767 491 519 / 07983 335 021

Alfi Inc. Media Contacts
Danielle DeVoren / Laura Schooler
KCSA Strategic Communications
Alfi@kcsa.com

Alfi Inc. Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Alfi, Inc.

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FAQ

What is the significance of Alfi's collaboration with Lemma?

The collaboration allows Alfi to expand its advertising services globally through Lemma's extensive network, enhancing data capabilities and analytics.

How many screens does Lemma operate?

Lemma operates over 150,000 screens across 15 countries, facilitating substantial advertising reach.

What impact is the DOOH market expected to have in the coming years?

The DOOH advertising market is projected to grow significantly, with estimates of reaching $50 billion to $55 billion by 2026.

What technology does Alfi provide for DOOH advertising?

Alfi offers an AI-driven platform that enhances transparency and accountability in advertising, delivering detailed analytics and engagement metrics.

When was the collaboration between Alfi and Lemma announced?

The collaboration was announced on August 24, 2021.