Akamai puts channel partners in the driver's seat with new Partner Program

Rhea-AI Summary

Akamai Technologies (NASDAQ: AKAM) announced the launch of a new Akamai Partner Program aimed at enhancing channel partners' capabilities to offer high-value services. The program introduces a 6-month transition period for partners, featuring new training, certification levels, and financial incentives. This initiative is designed to provide more flexibility and earning potential for partners while allowing them to independently handle customer needs across Akamai's products. The company aims to strengthen its market presence and partner relations through this initiative.

Positive

• Launch of the new Akamai Partner Program enhances partners' ability to deliver high-value services.
• Introduction of training and certification programs improves partner expertise and market recognition.
• Financial incentives realigned to reward partners delivering greater value to customers.

Negative

• Potential challenges in realizing benefits from the new program due to partner adaptation.

CAMBRIDGE, Mass., Jan. 11, 2021 /PRNewswire/ -- Akamai Technologies, Inc. (NASDAQ: AKAM),  the intelligent edge platform for securing and delivering digital experiences, today announces a new Akamai Partner Program that significantly expands and supports channel partners' ability to deliver high-value services to their customers. Partners will migrate into the new program over a 6-month transition period.

Akamai Partner Program expands and supports channel partners' ability to deliver high-value services to their customers.

"We recognize the crucial role our channel partners play in Akamai's growth and success," said Dr. Tom Leighton, co-founder and chief executive officer, Akamai Technologies. "The new Akamai Partner Program unleashes our partners' potential, enabling them to build highly rewarding businesses around our intelligent edge products, while delivering great value to their customers."

The new Akamai Partner Program builds upon and expands the company's existing channel partner program, providing greater flexibility, support, and financial incentives. At its core is a new enablement program that offers partners the training, certifications and support to independently sell and service Akamai products successfully.

Partners can now choose Basic or Advanced Certification levels, with additional training options and pricing incentives for Advanced Partners. Role-based mentoring by Akamai experts gives Advanced Partners the know-how to build a robust practice around Akamai solutions. The new, robust Certification Program is designed to help partner organizations and professionals enhance their market recognition and competitive advantage.

The new Partner Program also expands the options for engagement with Akamai: as a solution provider, a fulfillment partner, or a global systems integrator. This allows organizations to align their Akamai partnership with their own business models. Solution providers now have the ability to serve all of their customers' Akamai product needs independently—from sales to service and support. They can serve as a single, trusted, "go-to" resource, strengthening customer relationships and improving their business outcomes.

Financial incentives have also been realigned to emphasize greater rewards for partners that deliver greater value to their customers with Akamai solutions. Certified partners that deliver more services to customers benefit the most, maximizing the return on their investment in service delivery resources. In addition, Akamai's tiered sales value structure has been updated to provide globally consistent benefits.

"We have designed our program to offer partners more flexibility, the opportunity for better profitability and more resources to deliver value-added services to their customers." said Micheal McCollough, Global Vice President, Channels and Alliances at Akamai. "Certified partners that deliver more services to customers benefit the most, maximizing the return on their investment in service delivery resources. We believe this new and improved program will strengthen Akamai's position as the partner of choice in our market space."

About Akamai
Akamai secures and delivers digital experiences for the world's largest companies. Akamai's intelligent edge platform surrounds everything, from the enterprise to the cloud, so customers and their businesses can be fast, smart, and secure. Top brands globally rely on Akamai to help them realize competitive advantage through agile solutions that extend the power of their multi-cloud architectures. Akamai keeps decisions, apps and experiences closer to users than anyone — and attacks and threats far away. Akamai's portfolio of edge security, web and mobile performance, enterprise access and video delivery solutions is supported by unmatched customer service, analytics and 24/7/365 monitoring. To learn why the world's top brands trust Akamai, visit www.akamai.com, blogs.akamai.com, or @Akamai on Twitter. You can find our global contact information at www.akamai.com/locations.

Akamai Statement Under the Private Securities Litigation Reform Act
This release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the inability of Akamai or its partners to realize the benefits of the new program discussed, future changes in the design of the program, a failure of Akamai's network infrastructure, and other factors that are discussed in Akamai's Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.

Media Contact:
Stephanie Fallon
617-610-5641
sfallon@akamai.com

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SOURCE Akamai Technologies, Inc.

FAQ

What is the Akamai Partner Program announced on January 11, 2021?

The Akamai Partner Program is a new initiative designed to support channel partners in delivering high-value services, featuring enhanced training, certifications, and financial incentives.

How does the new Akamai Partner Program benefit channel partners?

It offers greater flexibility in service delivery, improved earning potential through financial incentives, and comprehensive training to enhance their market effectiveness.

What is the transition period for the new Akamai Partner Program?

The transition period for partners to migrate into the new program lasts for 6 months.

Are there new certification levels in the Akamai Partner Program?

Yes, there are Basic and Advanced Certification levels introduced in the new Akamai Partner Program.

How do financial incentives work under the new Akamai Partner Program?

Financial incentives have been realigned to reward partners who provide more services, thereby maximizing their return on investments.