New Research From Assurant Finds Renters Value Tech Support and Connected Living Options
- Offering tech support and connected home ecosystems significantly increases positive brand perception for property management companies.
- 86% of renters believe tech support services would significantly increase positive brand perception.
- 56% of renters said the availability of a connected ecosystem could influence their rental choice.
- Renters prioritize work-from-home amenities and connected features, making 24/7 technical support valuable.
- Assurant offers Personal TechPro, a unique solution for property management companies.
- None.
Tech Support and Connected Ecosystems Increasingly Important Opportunities for Property Management Companies
Assurant’s proprietary consumer insights research explores
“Renters’ priorities are changing as the demand for work-from-home amenities and other connected features become the norm,” said Ryan Lumsden, president of Assurant Renters Solutions. “As a result, 24/7 technical support modernizes a building’s maintenance support to address the new problems renters face without having to add additional headcount.”
As smart home technology continues to grow, so does a desire among renters for helpful technical support. Among the findings:
- Nearly 20 percent admitted that they need technical assistance on a regular basis.
- 62 percent perceived a product that offers unlimited, personalized tech support that could be included as part of a lease agreement as highly valuable.
- 57 percent perceived a product that offers personalized tech support services for a nominal fee as highly valuable.
“The research makes clear that technical support service is an increasingly attractive and unique solution to support renters who need help with their connected appliances and devices,” said Lumsden. “Property management companies that adapt to the changing landscape and create additional, relevant value for their tenants can position themselves favorably in the minds of renters.”
Assurant is, once again, leading the way with a new, innovative solution for partners with its Personal TechPro product - the rental industry’s first solution of this kind. Assurant has years of experience protecting connected devices for major consumer brands and is now able to offer property management companies the same level of support no other renter’s solution provider can.
Assurant’s consumer insights research examined renters’ attitudes toward connected smart home devices and tech support, and how those attitudes impact property management companies. The research is comprised of responses from 1,000 renters from representative age groups and a mix of community types based on building size to ensure that there was routine interaction with a leasing agent and/or property management company.
About Assurant
Assurant, Inc. (NYSE: AIZ) is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and to deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products and other products.
Learn more at assurant.com or on Twitter @Assurant.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230626169260/en/
Andrew DeChellis
Andrew.dechellis@assurant.com
Source: Assurant, Inc.
FAQ
What does the research reveal about the impact of tech support on property management companies' brand perception?
How many renters said the availability of a connected ecosystem could influence their rental choice?
What solution does Assurant offer for property management companies?
