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AiAdvertising, Inc. (OTC: AIAD) is a trailblazing AdTech company revolutionizing the advertising landscape with the power of artificial intelligence (AI) and machine learning (ML). Based in San Antonio, AiAdvertising leverages cutting-edge technology to deliver hyper-personalized marketing campaigns aimed at eliminating waste and maximizing digital ad spend ROI. Their flagship product, the Campaign Performance Platform, is an all-in-one subscription-based solution that enables brands and agencies to target, predict, create, scale, and measure their marketing efforts with unprecedented precision and efficiency.
AiAdvertising has positioned itself at the forefront of AdTech innovation, notably by being the first to unlock the commercial applications of ChatGPT in the industry. Their proprietary PersonaAI system generates rich insights, including demographic, psychographic, and behavioral information, which is then used to create more targeted and compelling advertising content. This reduces unconscious bias in marketing and enhances customer engagement with more data-driven and objective strategies.
Among the company's recent achievements is a strategic partnership with Hexagon Partners, resulting in significant investment that will fuel the further development of their platform and expand their market reach. Additionally, the appointment of industry veteran John Small as CFO signals their commitment to strategic growth and sound financial management.
AiAdvertising's financial performance continues to improve, with notable revenue growth driven by new customer agreements and the success of their SaaS platform solutions. The company’s revenue for the first half of 2023 saw a significant increase, reflecting strong client activity in both digital marketing and platform licensing.
The company continues to innovate, recently unveiling a new white paper in collaboration with the Marketing Artificial Intelligence Institute, outlining the future of AI in advertising. This blueprint offers a strategic roadmap for brands to optimize ad spend, enhance customer engagement, and boost ROI through AI-driven marketing techniques.
With a strategic focus on leveraging AI and ML technologies, AiAdvertising is well-positioned to lead the way in the next generation of advertising solutions, delivering superior results for clients and long-term value for shareholders.
AiAdvertising, Inc. (OTC: AIAD) reported its Q1 2024 financial results, highlighting a 32% increase in Campaign Performance Platform License Revenue. Despite overall revenue decreasing to $2.0 million from $2.2 million in Q1 2023, the company saw significant growth in specific segments:
- Platform License revenues increased 32.0% to $147,849
- Creative Services revenues grew 75.6% to $0.5 million
- Customer retention rate remained strong at 94% year-over-year
However, the company faced challenges with a net loss of ($1.9) million and decreased gross profit margin of 11.1% compared to 23.9% in Q1 2023. AiAdvertising completed a strategic investment of $2.5 million and projects FY 2024 revenue to be in the $9 to $10 million range, driven by high customer retention, increased digital marketing budgets, and new customer wins.
AiAdvertising (OTC: AIAD) reported 21% revenue growth to $8.2 million for fiscal year 2023. The company saw a 94% customer retention rate and improved gross profit margin to 1.9%. Q4 2023 revenue increased 11% to $2.3 million. Digital Marketing revenues grew 14% to $1.76 million in Q4, while Creative Services revenues rose 31% to $0.46 million. The net loss for 2023 improved by 26% to $6.3 million. AiAdvertising completed a $2.5 million strategic investment from Hexagon Partners. The company projects FY 2024 revenue between $9-10 million, driven by high customer retention and new customer wins. CEO Jerry Hug highlighted the benefits of their AI-powered Campaign Performance Platform in targeting capabilities and operational efficiency.
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