Longhorn Hotel & Casino Elevates Staff and Guest Experiences, Integrates Hotel and Casino Operations and Improves Reporting Insights Using Agilysys Hospitality Software
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Insights
The modernization of technology in the hospitality and gaming sector, as exemplified by Longhorn Hotel & Casino's recent upgrade, is indicative of broader industry trends towards digital transformation. This strategic move is aimed at enhancing customer experience, which is critical in a service-oriented industry. The integration of Agilysys's cloud-native solutions is expected to streamline operations, potentially leading to increased efficiency and reduced operational costs. By adopting advanced point-of-sale (POS) systems and property management solutions (PMS), Longhorn is positioning itself to better compete in the Las Vegas market, which is known for its intense competition and high customer expectations.
From a market research perspective, these investments can attract a tech-savvy clientele and improve guest loyalty through personalized experiences. The potential for increased on-property spending and repeat visits could lead to a positive impact on the company's revenue. Furthermore, the ability to interface with existing systems and offer commission-free booking experiences may give Longhorn a competitive edge in optimizing occupancy rates and maximizing revenue per available room (RevPAR), a key performance metric in the hospitality industry.
The financial implications of Longhorn Hotel & Casino's technology overhaul with Agilysys solutions are multifaceted. The initial capital expenditure on these systems is an investment in future profitability and market share capture. Given the reported strong revenue growth in the U.S. gaming sector by the AGA, the timing appears to be strategically sound. The cloud-based infrastructure may lead to a reduction in IT maintenance costs and a lower total cost of ownership over time.
Investors and stakeholders should monitor the short-term financials for indications of the investment's impact on the balance sheet, while the long-term focus should be on the Return on Experience (ROE) metric. A higher ROE could signal increased customer satisfaction and staff efficiency, which typically correlates with sustained revenue growth. It is also important to consider the scalability of these solutions, as they may support Longhorn's potential future expansion plans without significant additional investments.
The adoption of Agilysys's cloud-native technology by Longhorn Hotel & Casino signifies an important shift towards integrated and intelligent systems within the hospitality industry. The emphasis on an intuitive user interface for the POS system is likely to reduce staff training times, thereby accelerating the return on investment. Moreover, the PMS's built-in intelligence for driving upsell revenue is a strategic move to enhance average daily rates (ADR) and guest spend per stay.
It's also worth noting the emphasis on security within the POS system, which is crucial in maintaining customer trust and compliance with data protection regulations. The guest-facing, web-based booking experience aligns with a growing consumer preference for direct, commission-free interactions with service providers. This could potentially increase direct bookings, which are often more profitable than those obtained via third-party platforms. The ability to offer an integrated itinerary could also enhance the overall guest experience, leading to better reviews and increased brand loyalty.
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With the American Gaming Association (AGA) reporting strong revenue growth in the
The property features a 150-room hotel, a casino and the Chuckwagon Restaurant, a popular destination serving guests 24 hours every day and known for its extensive menu combining crowd-pleasers such as Biscuits and Gravy and Country Fried Steak with higher-end fare such as Prime Rib and New York Strip Steak with Lobster, all at wallet-friendly prices.
Longhorn’s Director of Special Projects and Corporate Security Mark Rodney observed, “It can be challenging for a smaller casino like ours to find an affordable hospitality-focused solutions provider that also gives us the bells and whistles needed to succeed with our guests. But with Agilysys, we went from suboptimal, outdated and unsupported systems to integrated, intuitive, technologically advanced hotel and casino solutions that align with our needs today and can support our goals over the long term as they evolve.”
“We now have a total hospitality solution that empowers staff members to work seamlessly and easily on their own, along with elevated reporting capabilities for our auditors and administrative people alike,” Rodney said.
Agilysys, Inc. (Nasdaq: AGYS) is a leading global provider of state-of-the-art hospitality software solutions and services known for helping organizations such as Longhorn Hotel & Casino leverage automation and deeper guest insights to improve Return on Experience (ROE), a key hospitality metric capturing the financial and loyalty benefits of better serving both guests and staff. Agilysys systems help properties interact with guests in ways that reduce operating expenses while also inspiring higher on-property spend, more frequent return visits and stronger reviews.
To achieve these goals, Longhorn Hotel & Casino invested in the following cloud- native Agilysys solutions:
An award-winning point-of-sale (POS) system that brings leading-edge security along with ease-of-use and transaction efficiency to sales transactions across the property. An intuitive interface minimizes staff training time and a broad feature array supports a wide variety of customer preferences for point-of-sale transactions.
- An intuitive, cloud-based property management solution (PMS) that improves performance across hotel and casino operations to grow occupancy and patronage, engage guests, increase revenue, eliminate costs and streamline processes for staff. The system conveniently interfaces with a property’s existing cloud or on-premise systems and delivers faster financial returns with lower technology overhead. Users can improve flexibility and productivity with mobility features and tap built-in intelligence to drive upsell revenue before and during a guest’s stay.
- A guest-facing, web-based commission-free room and activity booking experience that encourages upselling unlimited amenities such as room upgrades, dining reservations and activity appointments as part of an integrated itinerary that makes it easier for guests to see and manage trip schedules.
“Modern, integrated state-of-the-art technology that unites operations and intelligence across hotel, casino and restaurant experiences can set a property apart, even in the highly competitive gaming and hospitality industry,” Agilysys Vice President of Sales Darren Student noted. “Along with high performance and deep, broad feature sets, we also build into Agilysys solutions the flexibility to elegantly scale both up – for large hotels and resorts – and down for smaller, more intimate properties such as Longhorn Hotel and Casino, so that gaming and hospitality organizations of all sizes can benefit from the innovation investments we make,” Student added.
About Longhorn Hotel and Casino
Longhorn Hotel & Casino stands as a distinctive
About Agilysys
Agilysys exclusively delivers state-of-the-art software solutions and services that help organizations achieve High Return Hospitality™ by maximizing Return on Experience (ROE) through interactions that make ‘personal’ profitable. Customers around the world use Agilysys Property Management Systems (PMS), Point-of-Sale (POS) solutions and Inventory and Procurement (I&P) systems to consistently delight guests, retain staff and grow margins. Agilysys’ customer base includes branded and independent hotels; multi-amenity resorts; casinos; property, hotel and resort management companies; cruise lines; corporate dining providers; higher education campus dining providers; food service management companies; hospitals; lifestyle communities; senior living facilities; stadiums; and theme parks. www.agilysys.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20240314184037/en/
Media Contacts:
Rest of World: Alan Edwards, Agilysys, Inc., +44 7795 226163, alan.edwards@agilysys.com
Investor Contact:
Jessica Hennessy, Agilysys, Inc., 770-810-6116, investorrelations@agilysys.com
Source: Agilysys
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