Caesars Entertainment and AGS Expand Partnership to Bring Fan-Favorite Slot Titles Online for the First Time

Rhea-AI Summary

Caesars Entertainment (NASDAQ: CZR) has expanded its partnership with AGS (NYSE: AGS) to exclusively launch the Triple Coin Treasures® family of slot titles on Caesars' online casino platforms. The collaboration will begin with the online debut of Shamrock Fortunes® across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.

The partnership includes plans for additional launches in 2025, featuring a classic Triple Coin Treasures title, a Caesars-branded version of an AGS game, and new titles that will launch simultaneously at physical Caesars locations and online platforms. This marks their second collaboration, following the successful launch of Rakin' Bacon Odyssey® in New Jersey.

The games will be available on Caesars' online platforms in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia, integrated with the Caesars Rewards program for U.S. players.

Positive

• Exclusive rights to popular Triple Coin Treasures slot titles for online platforms
• Expansion into digital gaming market through proven successful game titles
• Cross-platform integration between online and physical casino locations
• Geographic expansion across multiple states and Ontario

Negative

• Major game launches delayed until 2025
• Online rewards program not available in Ontario market

Insights

Gaming Industry Analyst

Caesars Entertainment's expanded partnership with AGS represents a strategic but incremental move in the competitive online gaming landscape. By securing exclusive online rights to AGS's popular Triple Coin Treasures slot family, Caesars gains differentiated content assets for its digital platforms across five markets (NJ, PA, MI, Ontario, and WV).

The omnichannel strategy here is particularly noteworthy—transitioning proven physical slot performers to digital platforms creates immediate player recognition and leverages existing fan bases. The Shamrock Fortunes title, for instance, comes with built-in player affinity that should reduce customer acquisition costs compared to launching entirely new games.

The co-development of a Caesars-branded version of a classic AGS game further strengthens Caesars' differentiated online offering. In the maturing online casino market, exclusive content is becoming increasingly valuable as operators seek competitive edges beyond pure promotional spending.

While this partnership won't dramatically alter Caesars' financial trajectory, it aligns with the company's strategy of connecting physical and digital experiences through their Caesars Rewards program—allowing players to earn rewards across both channels creates stronger customer retention mechanics than either standalone experience.

The partnership's true value likely lies in its ability to incrementally improve player retention metrics rather than driving significant revenue growth, helping Caesars defend its market position amid intensifying competition in regulated online gaming markets.

Digital Gaming Strategist

This partnership expansion highlights the ongoing digitization of legacy casino gaming portfolios—a crucial evolution as physical operators like Caesars compete with digital-native companies. The exclusive release strategy for Triple Coin Treasures represents smart intellectual property utilization, creating additional revenue streams from proven content assets with minimal development risk.

What's particularly interesting is the timed rollout strategy, starting with established titles like Shamrock Fortunes before introducing the Caesars-branded game and simultaneous physical/digital launches later in 2025. This sequencing suggests careful performance testing rather than a single large-scale content deployment.

From a platform perspective, Caesars continues consolidating its digital presence across multiple brands (Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino), maximizing distribution efficiency for these exclusive titles while maintaining distinct brand personalities in the marketplace.

The linked promotional activities between digital and physical properties demonstrate Caesars' commitment to cross-platform customer engagement—particularly valuable for targeting high-value Caesars Rewards VIPs who may split their play between channels.

This deal represents smart, iterative progress in Caesars' digital transformation rather than a revolutionary step. It reinforces the company's strategy of leveraging physical gaming assets and customer relationships to build digital market share in an increasingly competitive online casino landscape.

Partnership expansion makes Caesars’ online casino platforms the exclusive first online home for the Triple Coin Treasures family of slots, introduces a Caesars-branded version of a classic AGS game, and paves the way for exciting new launches

LAS VEGAS--(BUSINESS WIRE)-- Caesars Entertainment, Inc. (NASDAQ: CZR) (“Caesars”) today announced an expansion to its partnership with AGS (NYSE: AGS) making Caesars’ online casino platforms the exclusive first online home for the immensely popular Triple Coin Treasures® family of slot titles. This expansion includes a series of classic and new slot title launches across North America on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino.

The first exclusive launch will introduce Shamrock Fortunes® to Caesars’ online casino players, bringing this beloved title that has long been enjoyed at Caesars Rewards® destinations in North America online for the first time. Additional launches later in 2025 will include another beloved Triple Coin Treasures classic, a unique Caesars-branded version of a title, along with never-before-played titles from AGS that will debut simultaneously at Caesars destinations and on Caesars’ marquee online casino platforms.

“We appreciate AGS’ confidence in our ability to transition their popular slot titles from casino floors to online platforms,” said Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital. “This expanded partnership, featuring beloved in-person casino slots, custom-branded titles, and new, never-before-played games, underscores our commitment to providing an ever-evolving online casino experience. We’re proud to not only introduce new titles to our players but also to bring the classic titles they have enjoyed at our destinations directly to their mobile devices.”

This marks the second collaboration between Caesars and AGS on exclusive game launches for Caesars players, both in its brick-and-mortar casinos and online casino platforms. The first collaboration in 2024 featured the simultaneous launch of the popular title Rakin’ Bacon Odyssey® in New Jersey on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City, and Harrah’s Atlantic City.

“Our expanded partnership with Caesars is a major milestone in AGS’ interactive growth strategy,” said Zoe Ebling, Vice President of Interactive at AGS. “Bringing our proven titles, like Shamrock Fortunes, online for the first time allows us to reach players in a whole new way while honoring the retail roots of these games. We’re especially excited to co-develop a Caesars-branded version of one of our classic games and to continue building momentum with new launches that blend innovation, familiarity, and fun.”

Caesars and AGS will celebrate the rollout of these exclusive new games with special marketing promotions linked to each title and omnichannel events for Caesars Rewards VIPs at select Caesars Rewards destinations. Once live, each game will be available on Caesars’ premier online casino platforms including Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.

Caesars' online casino platforms are accessible on iOS, Android, and desktop for players aged 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. These platforms deliver an elevated online casino experience, featuring exclusive Caesars-branded games, high limit slots, private live dealer tables, linked progressive jackpots, various poker and roulette variations, and much more.

Online casino play, sports wagering, and in-person casino play at Caesars Rewards destinations seamlessly integrate with Caesars Rewards, the company's industry-leading customer loyalty program. Players in the United States earn Caesars Rewards Credits through both online and in-person casino activities, redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.

Caesars Entertainment is an industry leader in Responsible Gaming, known for pioneering Responsible Gaming awareness and education. In 1989, Caesars became the first commercial casino company to address problem gambling by launching the industry’s first Responsible Gaming program, Project 21. Today, the Company’s commitment to ensuring all players are aware of Responsible Gaming resources remains steadfast and spans all of Caesars’ digital platforms and world-class destinations in which it operates. Caesars Entertainment proudly enforces an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards and restricts access to its gaming products for individuals under the age of 21.

In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, which recognizes companies that achieve the highest standards for their Responsible Gaming practices. Just a few months later, the Company was awarded the National Council on Problem Gambling’s award for Corporate Social Responsibility. For more information about Caesars Entertainment's Responsible Gaming program, please visit https://www.caesars.com/corporate.

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About Caesars Entertainment, Inc.

Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call or text 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.

About AGS

AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, and our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, real-money gaming platforms and content, highly rated social casino solutions for operators and players, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at www.playags.com.

Responsible Gaming

Online Casino apps & websites available in MI, NJ, PA, WV and ON only. Must be 21+. See Caesars.com/sportsbook-and-casino or CaesarsPalaceOnline.com or HorseshoeOnlineCasino.com for full terms. Void where prohibited. Know When To Stop Before You Start®. Gambling Problem? MI, NJ, WV, PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or WV: Visit 1800gambler.net; ON: Visit connexontario.ca or call 1-866-531-2600 or text CONNEX to 247247. Accruing Caesars Rewards credits is currently not available in Ontario when using Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino. ©2025, Caesars Entertainment

View source version on businesswire.com: https://www.businesswire.com/news/home/20250416134042/en/

Media Contacts:

Brad Harwood, bharwood@caesars.com

Dominic Holden, dholden@caesars.com

Nikki Davis, PR@PlayAGS.com

Source: Caesars Entertainment, Inc.

FAQ

What new games will be available through the CZR and AGS partnership?

Shamrock Fortunes will launch first, followed by a classic Triple Coin Treasures title, a Caesars-branded AGS game, and new titles in 2025.

In which regions will CZR offer the new AGS online casino games?

The games will be available in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia through Caesars' online platforms.

How does the CZR rewards program integrate with the new online games?

U.S. players earn Caesars Rewards Credits through both online and in-person casino activities, redeemable at over 50 Caesars destinations.

What platforms will offer CZR's new AGS slot titles?

The games will be available on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino platforms.