AgriFORCE Growing Systems Appoints New Director of Marketing & Communications

Rhea-AI Summary

AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) has appointed Denise Sabet as the new Director of Marketing & Communications. With extensive international experience in brand consulting, Sabet aims to enhance the company's marketing strategies as it seeks global expansion. Her previous work includes collaborations with major brands such as Pepsico and Unilever. AgriFORCE focuses on sustainable cultivation and AgTech innovation, targeting markets in North America, Europe, and Asia. This leadership change is expected to strengthen the company’s brand portfolio and drive growth.

Positive

• Denise Sabet brings extensive international experience in brand consulting, which could enhance AgriFORCE's marketing strategies.
• Her background includes working with major global brands, potentially increasing credibility and effectiveness in marketing efforts.
• Her appointment is aimed at supporting AgriFORCE's global expansion goals, potentially leading to increased market share.

Negative

• None

Denise Sabet Brings Key International Experience, Brand-Building Expertise and a Passion to Move Sustainable Agriculture Forward

VANCOUVER, British Columbia, Jan. 25, 2022 (GLOBE NEWSWIRE) -- AgriFORCE Growing Systems Ltd. (“the Company") (NASDAQ: AGRI; AGRIW), an intellectual property (IP)-focused AgTech company dedicated to advancing sustainable cultivation and crop processing across multiple platforms, has appointed Denise Sabet to the key role of Director of Marketing & Communications, Mauro Pennella, President AgriFORCE Brands announced recently.

Ms. Sabet will focus on leading the global marketing and communications efforts of AgriFORCE as the Company continues to expand its market reach around the world, driving the Company’s integrated model and building the corporate portfolio of brands across multiple verticals.

Ms. Sabet brings extensive international experience to this newly created role, having previously been charged with leading and growing a brand consulting company headquartered in Asia and Europe, and bringing it to the North American market. She has worked with companies across B2B and B2C, including all aspects of strategic branding from visual identities, messaging, positioning, and consumer research, to developing and implementing effective “go to market” strategies. During her career, Ms. Sabet has directed teams and worked directly with companies such as Pepsico, L'Oréal, Unilever, Mondelez, ConAgra, and Reckitt Benkiser, to name a few.

Said Ms. Sabet: “I grew up in the Canadian Prairies and from a young age, I have been passionate about sustainable agriculture as a solution to numerous global challenges, from climate change to food security.” She added: “Branding, marketing, and communications are key contributors to a company’s success.   I am excited to build on what has been done at AgriFORCE and to support their corporate strategy and international growth.”

Said Mr. Pennella: “We are delighted to have Denise on the team. Her international experience and expertise in branding, marketing, and communications will be an asset to AgriFORCE as we continue establish the company as a leader in AgTech innovation on a global level.”

About AgriFORCE
AgriFORCE Growing Systems Ltd. (NASDAQ: AGRI; AGRIW) is an AgTech company focused on the development and acquisition of crop production know-how and intellectual property augmented by advanced AgTech facilities and solutions. Looking to serve the global market, the Company’s current focus is on North America, Europe and Asia. The AgriFORCE vision is to be a leader in delivering plant-based foods and products through advanced and sustainable AgTech solution platforms that make positive change in the world—from seed to table. The AgriFORCE goal: Clean. Green. Better. Additional information about AgriFORCE is available at: www.agriforcegs.com.

Follow AgriFORCE on Twitter: @agriforcegs.
Follow AgriFORCE on Facebook: AgriFORCE Growing Systems Ltd.
Connect with AgriFORCE on LinkedIn: AgriFORCE Growing Systems Ltd.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as a result of a number of factors, including those described from time to time in our filings with the Securities and Exchange Commission and elsewhere. The Company undertakes no duty to update any forward-looking statement made herein. All forward-looking statements speak only as of the date of this press release.

Company Contact:
Ian Pedersen
Tel: (604) 757-0952
Email: ipedersen@agriforcegs.com

Investor Relations:
Crescendo Communications, LLC
David Waldman/Natalya Rudman
Tel: (212) 671-1021
Email: AGRI@crescendo-ir.com

Media Relations:
AHA Creative Strategies Inc.
Ruth Atherley
Tel: (604) 846-8461
Email: ruth@ahacreative.com

FAQ

What is the significance of Denise Sabet's appointment at AgriFORCE?

Denise Sabet's appointment as Director of Marketing & Communications is significant as she brings extensive experience in brand consulting, which is expected to enhance AgriFORCE's marketing strategies and support its global expansion.

What experience does Denise Sabet have that benefits AgriFORCE?

Denise Sabet has extensive international experience in brand consulting, having worked with major companies like Pepsico and L'Oréal, which can enhance AgriFORCE's marketing and branding efforts.

How will Sabet's role impact AgriFORCE's growth strategy?

Sabet's leadership in marketing and communications is expected to strengthen AgriFORCE's brand portfolio and drive the company's growth strategy across multiple global markets.