AGCO’s Fendt® and Luke Bryan Collaborate to Harvest Limited-Edition Peanuts and Support the National FFA Organization

Rhea-AI Summary

AGCO Corporation and Luke Bryan are launching Fendt & Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack available in three flavors. The peanuts, harvested by Fendt farmers, will be sold exclusively on BoldlyGrownGoods.com for $5.00 per can. Once supplies are sold out, Fendt will donate $50,000 to the National Future Farmers of America (FFA) Organization.

Fendt & Luke Bryan’s Boldly Grown Peanuts, available in three flavors hand-selected by Bryan, launch Thursday, August 31, exclusively at BoldlyGrownGoods.com.

DULUTH, Ga.--(BUSINESS WIRE)-- AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, and country music superstar Luke Bryan are preparing a tasty encore after fans went “nuts” for Fendt & Luke Bryan’s Boldly Grown Popcorn last summer.

Fendt and Luke Bryan are teaming up again this year to support the future of farming! Fendt & Luke Bryan’s Boldly Grown Peanuts will be available on BoldlyGrownGoods.com at 12 p.m. Eastern, Thursday, August 31. Once supplies are sold, Fendt will donate $50,000 to the National Future Farmers of America (FFA) Organization. (Photo: Business Wire)

Introducing Fendt & Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack that includes peanuts harvested by Fendt farmers. The snack was inspired by Bryan’s Georgia upbringing as the son of a peanut farmer and his love for his Fendt^® 724 Vario^® tractor.

Available in three bold flavors hand-selected by Bryan — Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch and Down South Dill — Boldly Grown Peanuts will be available for sale exclusively on BoldlyGrownGoods.com for $5.00 per can (plus shipping) while supplies last. Fans can purchase a maximum of one can per flavor beginning at noon Eastern time on Thursday, August 31.

“Collaborating with Fendt to make peanuts for my fans means so much because I owe a lot of my work ethic and success to the lessons I learned helping out my dad at his peanut mill,” Bryan said. “Operating my Fendt 724 Vario really takes me back to those early years, though our tractors were nowhere near as powerful or capable as my Fendt!”

Once the limited supply of Boldly Grown Peanuts sells out, Fendt will donate $50,000 to the National FFA Organization, the premier youth organization that prepares members for leadership and careers in the science, business and technology of agriculture. Fendt donated $25,000 last year after Boldly Grown Popcorn sold out.

“From sponsoring Luke Bryan’s Farm Tour to creating a packaged peanut with Fendt farmers, AGCO has made it clear that everything we do is about making farmers our top priority,” said Eric Hansotia, AGCO’s chairman, president and CEO. “We’re thrilled to pay homage to an essential aspect of Luke’s upbringing, and this substantial donation to the FFA also allows AGCO, Luke and his fans to help FFA prepare tomorrow’s farming leaders.”

Fendt is an official sponsor of Luke Bryan’s Farm Tour, an annual outdoor concert series staged on actual farms throughout the country.

For more information about Fendt, visit Fendt.com and follow on Facebook, Twitter, Instagram and YouTube.

©2023 AGCO Corporation. Fendt and Vario are registered trademarks of AGCO.

About AGCO

AGCO (NYSE:AGCO) is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio, including core brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $12.7 billion in 2022. For more information, visit www.AGCOcorp.com. For company news, information, and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.

About Luke Bryan

Country music superstar and television personality Luke Bryan has released 30 No. 1 hits, garnered nearly 20 billion worldwide streams and has more RIAA certified digital single certifications than any other Country artist of all time with 81.5 Million. His headline concert tours have played sold-out shows for millions and millions of fans inclusive of 36 stadium concerts, Farm Tours, Spring Break shows, and eight sold-out ‘Crash My Playa’ destination concert events. Bryan has won 50+ major music awards including five wins as Entertainer of the Year. Additional awards include six recognitions as a CMT Artist of the Year, NSAI Artist/Songwriter of the Year, the first-ever recipient of the ACM Album of the Decade Award for Crash My Party, seven CMT Music Awards, five Billboard Music Awards, and four American Music Awards—as well as being named Billboard’s Top Country Artist of the 2010s, the Most Heard Artist of the Decade by Country Aircheck, and the Artist Humanitarian Recipient by the Country Radio Broadcasters. Luke wrapped season 6 on ABC’s American Idol in May.

Check out more about Luke Bryan on his website LukeBryan.com, and follow him on Facebook, Twitter, Instagram, YouTube and TikTok.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230816793430/en/

Andrew Miller, Exponent/Colle McVoy | Andrew.Miller@ExponentPR.com | 612-819-7000

Bob Blakely, AGCO | Bob.Blakely@AGCOCorp.com | 770-232-8018

Source: AGCO Corporation

FAQ

Where can I buy Fendt & Luke Bryan’s Boldly Grown Peanuts?

You can buy the peanuts exclusively on BoldlyGrownGoods.com.

What are the flavors available for the peanuts?

The peanuts are available in three flavors: Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch, and Down South Dill.

How much does a can of Boldly Grown Peanuts cost?

A can of Boldly Grown Peanuts costs $5.00.

What happens if the supplies of Boldly Grown Peanuts are sold out?

Once the supplies are sold out, Fendt will donate $50,000 to the National FFA Organization.

What is the National FFA Organization?

The National FFA Organization is a youth organization that prepares members for leadership and careers in agriculture.