AGCO Announces Farmer-First Strategy
AGCO (NYSE: AGCO) has launched a farmer-first strategy aimed at enhancing value for its stakeholders in the agricultural sector. The new Purpose and Vision emphasize delivering farmer-focused solutions and establishing AGCO as a trusted partner in smart farming. Key elements include leveraging precision ag technology, enhancing customer experience, and engaging dealers to support farmers throughout their journey. The strategy aligns with environmental goals, enhancing soil health, and prioritizing animal welfare, alongside increasing farmers' net income. AGCO aims to secure the global food supply sustainably for future generations.
- Introduction of a farmer-first strategy focused on maximizing stakeholder value.
- Commitment to delivering farmer-focused solutions and smart farming technologies.
- Emphasis on environmental sustainability, improving soil health, and animal welfare.
- Plans to enhance customer experiences through precision ag technology.
- None.
AGCO (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, today announced its farmer-first strategy designed to maximize value creation for its key stakeholders.
AGCO Announces Farmer-First Strategy (Photo: Business Wire)
During its 2021 Virtual Analyst Briefing, Eric Hansotia, AGCO’s Chairman, President and CEO introduced AGCO’s new Purpose and Vision statements that, when combined, offer powerful insight into the role AGCO intends to play for farmers and within the agriculture industry. AGCO’s Purpose is to deliver “Farmer-focused solutions to sustainably feed our world” and its Vision is to be the “Trusted partner for industry-leading, smart farming solutions.”
AGCO will realize its Purpose and Vision by continuing to leverage its award-winning, differentiated brand portfolio to offer farmers exceptional customer experiences that reinforce brand promises and provide high-quality, smart farming solutions that deliver customer value. We will partner with dealers to engage and support farmers throughout the lifecycle from purchase to replacement. Embedded in the business are four environmental and social pillars that create value for stakeholders and strengthen the reputation of the agriculture industry: advancing soil health and soil-carbon sequestration, decarbonizing our operations and products, elevating employee health, safety and wellbeing, and prioritizing animal welfare in food production.
Reinforcing AGCO’s goal to help farmers increase net farm income by improving yield or reducing waste, Seth Crawford, Senior Vice President, Precision Ag and Digital, showcased AGCO’s approach to unlocking this significant customer value. Leveraging its Fuse precision ag technology across the core brand portfolio, growing its global, Precision Planting retrofit business, and optimizing its collaboration with sales partners through the Digital Customer Experience to better serve farmers are key elements of AGCO’s strategic focus in this dynamic space.
Mr. Hansotia summarized AGCO’s farmer-first strategy, “Our strategy is custom built to place farmers at the center of everything we do. Deeply understanding our customers’ needs and aligning our business to meet and exceed their expectations will deliver sustainable stakeholder value and help secure the global food supply for future generations.”
About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers customer value through its differentiated brand portfolio including core brands like Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®. Powered by Fuse® smart farming solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of
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