AGAE to Co-Launch RythmX x Strawberry Music Festival in Macau’s First 50,000-Capacity Outdoor Venue
Allied Gaming & Entertainment (NASDAQ: AGAE) has announced a partnership to launch the RythmX x Strawberry Music Festival in Macau, scheduled for October 2025. The three-day event will be held at Macau's new 50,000-capacity outdoor venue, featuring an exclusive pre-night concert followed by two days of performances from international and Asian artists.
The festival is a collaboration with Beijing Modern Sky Cultural Development Co. and Macau Elite Fun Entertainment Co., modeled after festivals like Summer Sonic. AGAE will be responsible for western artist coordination, project management, and marketing. Revenue will be generated through ticket sales, sponsorships, and on-site activities including food, beverages, and merchandise.
The event combines AGAE's RythmX brand with Modern Sky's established 16-year Strawberry Music Festival, aiming to become an annual regional attraction. The lineup and ticket details will be announced in the coming months.
Allied Gaming & Entertainment (NASDAQ: AGAE) ha annunciato una partnership per lanciare il RythmX x Strawberry Music Festival a Macao, previsto per ottobre 2025. L'evento di tre giorni si terrà nella nuova sede all'aperto di Macao con una capacità di 50.000 persone, e includerà un concerto esclusivo la sera prima seguito da due giorni di performance di artisti internazionali e asiatici.
Il festival è una collaborazione con Beijing Modern Sky Cultural Development Co. e Macau Elite Fun Entertainment Co., ispirato a festival come il Summer Sonic. AGAE sarà responsabile del coordinamento degli artisti occidentali, della gestione del progetto e del marketing. I ricavi saranno generati attraverso la vendita dei biglietti, sponsorizzazioni e attività sul posto, inclusi cibo, bevande e merchandise.
L'evento combina il marchio RythmX di AGAE con il consolidato Strawberry Music Festival di Modern Sky, attivo da 16 anni, con l'obiettivo di diventare un'attrazione regionale annuale. I dettagli sulla lineup e sui biglietti saranno annunciati nei prossimi mesi.
Allied Gaming & Entertainment (NASDAQ: AGAE) ha anunciado una asociación para lanzar el RythmX x Strawberry Music Festival en Macao, programado para octubre de 2025. El evento de tres días se llevará a cabo en el nuevo recinto al aire libre de Macao, con capacidad para 50,000 personas, y contará con un concierto exclusivo la noche anterior, seguido de dos días de actuaciones de artistas internacionales y asiáticos.
El festival es una colaboración con Beijing Modern Sky Cultural Development Co. y Macau Elite Fun Entertainment Co., modelado a partir de festivales como Summer Sonic. AGAE será responsable de la coordinación de artistas occidentales, la gestión del proyecto y el marketing. Los ingresos se generarán a través de la venta de entradas, patrocinios y actividades en el lugar, incluyendo comida, bebidas y mercancía.
El evento combina la marca RythmX de AGAE con el establecido Strawberry Music Festival de Modern Sky, que lleva 16 años en funcionamiento, con el objetivo de convertirse en una atracción regional anual. Los detalles de la alineación y las entradas se anunciarán en los próximos meses.
Allied Gaming & Entertainment (NASDAQ: AGAE)는 RythmX x Strawberry Music Festival를 마카오에서 개최할 파트너십을 발표했습니다. 이 축제는 2025년 10월에 예정되어 있으며, 50,000명의 수용력을 가진 마카오의 새로운 야외 장소에서 열리는 3일간의 이벤트입니다. 독점적인 프리나이트 콘서트와 이어지는 이틀간의 국제 및 아시아 아티스트 공연이 포함됩니다.
이 축제는 Beijing Modern Sky Cultural Development Co. 및 Macau Elite Fun Entertainment Co.와의 협력으로, Summer Sonic과 같은 축제를 모델로 하고 있습니다. AGAE는 서양 아티스트 조정, 프로젝트 관리 및 마케팅을 담당합니다. 수익은 티켓 판매, 후원 및 현장에서의 음식, 음료 및 상품 활동을 통해 발생할 것입니다.
이 이벤트는 AGAE의 RythmX 브랜드와 Modern Sky의 16년 역사를 가진 Strawberry Music Festival을 결합하여 연례 지역 명소로 자리 잡는 것을 목표로 하고 있습니다. 라인업 및 티켓 세부 사항은 앞으로 몇 달 안에 발표될 예정입니다.
Allied Gaming & Entertainment (NASDAQ: AGAE) a annoncé un partenariat pour lancer le RythmX x Strawberry Music Festival à Macao, prévu pour octobre 2025. L'événement de trois jours se déroulera dans le nouveau lieu en plein air de Macao, d'une capacité de 50 000 personnes, avec un concert exclusif la veille, suivi de deux jours de performances d'artistes internationaux et asiatiques.
Le festival est une collaboration avec Beijing Modern Sky Cultural Development Co. et Macau Elite Fun Entertainment Co., inspiré de festivals comme le Summer Sonic. AGAE sera responsable de la coordination des artistes occidentaux, de la gestion de projet et du marketing. Les revenus seront générés par la vente de billets, des parrainages et des activités sur place, y compris la nourriture, les boissons et les marchandises.
L'événement combine la marque RythmX d'AGAE avec le Strawberry Music Festival de Modern Sky, qui existe depuis 16 ans, visant à devenir une attraction régionale annuelle. Les détails concernant la programmation et les billets seront annoncés dans les mois à venir.
Allied Gaming & Entertainment (NASDAQ: AGAE) hat eine Partnerschaft angekündigt, um das RythmX x Strawberry Music Festival in Macao zu starten, das für Oktober 2025 geplant ist. Die dreitägige Veranstaltung findet an dem neuen 50.000 Plätze fassenden Freiluftgelände von Macao statt und umfasst ein exklusives Vorabkonzert, gefolgt von zwei Tagen mit Auftritten internationaler und asiatischer Künstler.
Das Festival ist eine Zusammenarbeit mit Beijing Modern Sky Cultural Development Co. und Macau Elite Fun Entertainment Co., die nach Vorbildern wie dem Summer Sonic Festival gestaltet wurde. AGAE ist verantwortlich für die Koordination westlicher Künstler, Projektmanagement und Marketing. Die Einnahmen werden durch Ticketverkäufe, Sponsoring und Aktivitäten vor Ort, einschließlich Essen, Getränken und Merchandise, generiert.
Die Veranstaltung kombiniert die RythmX-Marke von AGAE mit dem etablierten Strawberry Music Festival von Modern Sky, das seit 16 Jahren besteht, und zielt darauf ab, eine jährliche regionale Attraktion zu werden. Die Details zu Lineup und Tickets werden in den kommenden Monaten bekannt gegeben.
- Expansion into large-scale live entertainment market in Macau
- Multiple revenue streams: tickets, sponsorships, and on-site sales
- Partnership with established festival brand (16-year Strawberry Music Festival)
- Access to 50,000-capacity venue for recurring annual event
- Long lead time to revenue generation (event in October 2025)
- Significant upfront costs and operational risks for large-scale event
- Dependence on multiple partners for execution
Insights
The RythmX x Strawberry Music Festival announcement signals AGAE's ambitious move to capture a slice of Asia's rapidly growing live entertainment market, estimated to reach
The economics of this venture are compelling when examining the revenue potential:
- A 50,000-capacity venue over three days could generate between
$7.5-15 million in ticket revenue alone, assuming standard festival pricing models - Sponsorship opportunities in the Macau market, particularly from luxury and gaming brands, could add
$2-4 million in additional revenue - On-site activations typically contribute
15-20% of total festival revenue
However, the timing and location present both opportunities and challenges. October 2025 provides adequate lead time for marketing and artist booking, but it also means competing with established regional festivals. Macau's positioning as a luxury entertainment destination could help command premium pricing, but the success will heavily depend on the ability to attract mainland Chinese visitors, who represent the primary market.
The most intriguing aspect is AGAE's strategic evolution. This venture represents a shift from their traditional gaming entertainment focus to a broader experiential entertainment portfolio. By securing a first-mover advantage in Macau's largest outdoor venue, they're positioning themselves for potential year-round event programming beyond just the annual festival.
The three-day event will feature an exclusive pre-night concert followed by two full days of electrifying performances from top international and Asian artists, bringing an unparalleled music experience to Macau’s live entertainment scene. Modeled after globally renowned festivals like Summer Sonic, the RythmX x Strawberry Music Festival aims to deliver the energy and excitement of Asia’s biggest music events while embracing Macau’s unique cultural landscape.
“This festival is a major step in expanding AGAE’s entertainment footprint,” said Yinghua Chen, CEO of Allied Gaming & Entertainment. “By bringing together our RythmX brand with Modern Sky’s 16-year well established Strawberry Music Festival, and hosting it in Macau’s largest outdoor venue, we’re creating an unprecedented experience for Asian music fans. Our goal is to establish this as a must-attend annual festival that draws music lovers from across the region.”
AGAE will play a leading role in western artist coordination, project management, and marketing. Revenue streams shall include ticket sales, sponsorships, and on-site activations such as food, beverages, and merchandise. Additional festival details, including the official lineup and ticketing information, will be announced in the coming months.
About Allied Gaming & Entertainment
Allied Gaming & Entertainment Inc. (Nasdaq: AGAE) is a global experiential entertainment company focused on providing a growing world of gamers and concertgoers with unique experiences through renowned assets, products and services. For more information, visit alliedgaming.gg.
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Investor Contact:
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Source: Allied Gaming & Entertainment, Inc.
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