WooCommerce Designates Affirm as a Leading Pay-Over-Time Provider
WooCommerce has designated Affirm (AFRM) as a leading pay-over-time provider, expanding their decade-long partnership. The integration will make Affirm a default payment option for merchants using WooPayments across the U.S. and Canada. Merchants will soon be able to offer Affirm's customized pay-over-time plans, including the new Pay in 30 offering alongside existing biweekly and monthly installment options.
WooCommerce reported a 45% increase in merchants using Affirm this year, with higher average order values for merchants using Affirm compared to those who don't. The partnership aims to expand Affirm's reach particularly among small and midsized businesses, offering consumers flexible payment plans without late fees or compound interest.
WooCommerce ha designato Affirm (AFRM) come un fornitore leader nel pagamento rateale, espandendo la loro partnership decennale. L'integrazione renderà Affirm un'opzione di pagamento predefinita per i commercianti che utilizzano WooPayments negli Stati Uniti e in Canada. I commercianti potranno presto offrire i piani di pagamento personalizzati di Affirm, inclusa la nuova offerta 'Paga in 30 giorni', insieme alle opzioni di pagamento esistenti ogni due settimane e mensili.
WooCommerce ha riportato un aumento del 45% nel numero di commercianti che utilizzano Affirm quest'anno, con valori medi degli ordini più elevati per i commercianti che usano Affirm rispetto a quelli che non lo fanno. La partnership mira ad ampliare la portata di Affirm, in particolare tra le piccole e medie imprese, offrendo ai consumatori piani di pagamento flessibili senza spese di ritardo o interessi composti.
WooCommerce ha designado a Affirm (AFRM) como un proveedor líder de pagos a plazos, ampliando su asociación de una década. La integración hará que Affirm sea una opción de pago predeterminada para los comerciantes que utilizan WooPayments en los EE. UU. y Canadá. Los comerciantes pronto podrán ofrecer los planes de pago a plazos personalizados de Affirm, incluida la nueva opción 'Paga en 30 días' junto con las opciones de pago existentes quincenales y mensuales.
WooCommerce informó un Aumento del 45% en el número de comerciantes que utilizan Affirm este año, con valores promedio de pedidos más altos para los comerciantes que usan Affirm en comparación con aquellos que no lo hacen. La asociación tiene como objetivo ampliar el alcance de Affirm, particularmente entre pequeñas y medianas empresas, ofreciendo a los consumidores planes de pago flexibles sin cargos por demora ni intereses compuestos.
우커머스는 어프림 (AFRM)을 분할 지급 제공업체의 선두주자로 지정하며 10년 간의 파트너십을 확장했습니다. 통합으로 인해 어프림은 미국과 캐나다의 우페이먼츠를 사용하는 상인들의 기본 결제 옵션이 됩니다. 상인들은 곧 어프림의 맞춤형 분할 지급 계획, 즉 새로운 '30일 내 결제' 옵션과 기존의 격주 및 월별 할부 옵션을 제공할 수 있게 될 것입니다.
우커머스는 올해 어프림을 사용하는 상인이 45% 증가했으며, 어프림을 사용하는 상인들이 그렇지 않은 상인들보다 평균 주문 금액이 더 높다고 보고했습니다. 이번 파트너십은 특히 중소기업의 어프림 사용자 확대를 목표로 하며, 소비자에게 연체 수수료나 복리 이자 없이 유연한 결제 계획을 제공합니다.
WooCommerce a désigné Affirm (AFRM) comme un fournisseur leader de paiement échelonné, élargissant ainsi leur partenariat de dix ans. L'intégration fera d'Affirm une option de paiement par défaut pour les commerçants utilisant WooPayments aux États-Unis et au Canada. Les commerçants pourront bientôt proposer les plans de paiement échelonné personnalisés d'Affirm, y compris la nouvelle offre 'Payer en 30 jours' en plus des options de paiement bimensuelles et mensuelles existantes.
WooCommerce a signalé une augmentation de 45% des commerçants utilisant Affirm cette année, avec des valeurs de commande moyennes plus élevées pour les commerçants utilisant Affirm par rapport à ceux qui ne l'utilisent pas. Le partenariat vise à étendre la portée d'Affirm, en particulier parmi les petites et moyennes entreprises, en offrant aux consommateurs des plans de paiement flexibles sans frais de retard ni intérêts composés.
WooCommerce hat Affirm (AFRM) als führenden Anbieter von Ratenzahlungen ausgewählt und die Partnerschaft, die seit einem Jahrzehnt besteht, ausgeweitet. Die Integration wird Affirm zur Standard-Zahlungsoption für Händler machen, die WooPayments in den USA und Kanada nutzen. Händler werden bald die Möglichkeit haben, die maßgeschneiderten Ratenzahlungspläne von Affirm anzubieten, einschließlich des neuen Angebots 'Zahlung in 30 Tagen' neben bestehenden Optionen für wöchentliche und monatliche Raten.
WooCommerce berichtete von einem 45%igen Anstieg der Händler, die in diesem Jahr Affirm nutzen, mit höheren durchschnittlichen Bestellwerten für Händler, die Affirm verwenden, im Vergleich zu denen, die dies nicht tun. Die Partnerschaft zielt darauf ab, die Reichweite von Affirm insbesondere bei kleinen und mittelständischen Unternehmen zu erweitern, indem den Verbrauchern flexible Zahlungspläne ohne Zahlungsverzugskosten oder Zinseszinsen angeboten werden.
- 45% increase in merchant adoption on WooCommerce platform
- Higher average order value for merchants using Affirm
- Expansion of service reach across U.S. and Canada
- Integration as default payment option on WooPayments platform
- None.
Insights
The WooCommerce-Affirm expanded partnership marks a strategic positioning in the BNPL space, particularly notable given WooCommerce's massive merchant base on WordPress. The 45% increase in merchant adoption and higher average order values signal strong market validation. The integration into WooPayments as a default option significantly reduces friction in merchant adoption, which could accelerate Affirm's merchant acquisition in the SMB segment.
The introduction of Pay in 30 alongside existing installment options is particularly shrewd - it targets the lower-ticket transaction segment that previously may have been underserved. This positions Affirm to capture a larger share of the total addressable market while defending against competitors like Klarna and AfterPay who excel in smaller-ticket purchases.
For context in simple terms: Imagine a highway adding a new lane that's specifically designed for local traffic - that's what Affirm is doing by adding the Pay in 30 option. It's opening up a new "lane" for smaller purchases while maintaining its existing "lanes" for larger transactions.
The timing of this partnership expansion is particularly strategic given the current retail environment. WooCommerce's WordPress-based platform powers approximately 28% of all online stores globally. This deep integration as a default payment option essentially gives Affirm privileged access to a vast ecosystem of small and medium-sized merchants - a segment that traditionally has been harder to penetrate for BNPL providers.
The increased average order value metric is particularly telling - it suggests that Affirm's presence is not just facilitating transactions but actively driving up basket sizes. This creates a powerful value proposition for merchants, potentially accelerating adoption rates beyond the already impressive 45% year-over-year growth.
Think of this like getting your product placed at eye-level in every major grocery store chain - it's prime real estate that significantly increases visibility and adoption. For investors, this represents a clear path to accelerated growth in transaction volume and merchant acquisition.
Expanded partnership automatically enables Affirm on WooPayments across the
Soon, merchants using WooCommerce’s integrated payment solution, WooPayments, will be able to instantly offer Affirm’s customized pay-over-time plans to their customers at checkout. Eligible merchants will also access Affirm’s newest Pay in 30 offering, which will launch alongside the existing biweekly and monthly installment options. This addition will enable merchants to offer Affirm across a wider range of transactions, including smaller cart sizes, making flexible payment plans available to more shoppers.
“We are expanding our partnership with Affirm at a critical time, as consumer demand for flexible and transparent payment plans has never been higher,” said Web Griebel, Head of Payments at Woo. “Just this year, we’ve seen a
Established businesses on WooCommerce are seeing improved growth by offering Affirm at checkout.
“At Gardyn, we know how much our customers value choice, flexibility and transparency at checkout, which is something Affirm’s solutions uniquely provide,” said Benjamin De Castro, CMO at Gardyn. “Offering Affirm through WooCommerce allows us to deliver a best-in-class checkout experience – one that helps us better meet our customers’ needs and, in doing so, accelerates our growth.”
“We are thrilled to expand our partnership with WooCommerce and to serve as a default payment option for thousands of their merchants,” said Wayne Pommen, Chief Revenue Officer at Affirm. “This is an exciting opportunity to expand Affirm’s reach, especially among small and midsized businesses, and bring our honest financial products to more and more of the places where people shop.”
As always when paying with Affirm, consumers are never charged a penny in late fees or compound interest. Offering Affirm at checkout can drive overall sales, increase average order value, and increase customer repurchase rates. Interested merchants can learn more about Affirm here.
About Affirm
Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X .
About Woo
Woo is the company behind WooCommerce, the world's leading ecommerce platform that powers more than 4 million online shops. Built on WordPress, WooCommerce's open-source software empowers anyone, anywhere, to sell anything with truly unlimited flexibility and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world. woo.com
Payment options through Affirm are subject to eligibility, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to California Finance Law License 60DBO-111681.
AFRM-F
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218453938/en/
Media
Andrea Hackett
press@affirm.com
Jay
press@woocommerce.com
Source: Affirm
FAQ
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