Affirm and Adyen Expand Partnership to Bring Flexible Payment Options to More Merchants and Platforms

Rhea-AI Summary

Affirm (NASDAQ: AFRM) has expanded its partnership with Adyen, becoming the first Buy Now, Pay Later (BNPL) provider to support Adyen for Platforms. The expansion brings Affirm's monthly installments to Adyen merchants in Canada and extends BNPL services to platform businesses like peer-to-peer marketplaces and crowdfunding platforms.

The partnership, launched in November 2020, has seen average annual volume increase by more than seven times from 2021 to 2023. Affirm offers consumers flexible payment plans ranging from six weeks to 36 months with 0% APR options and no late or hidden fees. Notable success includes AffiniPay, which has processed over $125 million in payments through Affirm's Pay Later solution.

Positive

• Partnership expansion makes AFRM first BNPL provider for Adyen's platform business solution
• 7x increase in average annual volume from 2021 to 2023
• Geographic expansion into Canadian market
• Success case with AffiniPay processing over $125M in payments

Negative

• None.

Insights

Financial Analyst

The expanded partnership with Adyen marks a significant strategic advancement for Affirm in the competitive BNPL space. The 7x increase in average annual volume from 2021 to 2023 demonstrates strong adoption and validates the partnership's effectiveness. Entry into Adyen for Platforms opens access to a $185 billion SaaS platform market opportunity, while Canadian expansion diversifies revenue streams. The AffiniPay case study, processing over $125 million in payments, provides concrete evidence of successful implementation. This multi-pronged expansion strengthens Affirm's competitive position against rivals like Klarna and AfterPay while potentially accelerating merchant adoption through Adyen's established global network.

Market Research Analyst

This partnership expansion is strategically timed amid growing BNPL adoption across North America. First-mover advantage in Adyen's platform business positions Affirm to capture market share in the rapidly growing embedded finance sector. The Canadian market entry with monthly installments addresses a key consumer demand, as research shows longer-term payment plans typically drive higher average order values. The partnership's proven track record of 7x volume growth suggests strong merchant acceptance and consumer demand, indicating potential for continued momentum as these new initiatives roll out.

Affirm will be the first BNPL provider to support Adyen for Platforms

Expanded partnership also brings Affirm’s monthly installments to Adyen merchants in Canada

SAN FRANCISCO--(BUSINESS WIRE)-- Affirm Holdings, Inc. (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it has expanded its partnership with Adyen, the global financial technology platform of choice for leading businesses. The expanded partnership makes Affirm the first Buy Now, Pay Later (BNPL) provider to support Adyen for Platforms, an end-to-end payment solution for platform businesses, and brings more payment options to Adyen merchants in Canada.

Launched in November 2020, the partnership between Affirm and Adyen began by making Affirm available to eligible Adyen merchants in the U.S., online as well as in-store through Adyen’s physical payment terminals. With the expanded agreement, Affirm will be available to customers of Adyen for Platforms, which include peer-to-peer marketplaces, on-demand services, crowdfunding platforms and more. Additionally, Adyen merchants in Canada will access a wider range of Affirm’s offerings, delivering monthly installments alongside the existing biweekly payment option. With Affirm, approved consumers can choose from a range of customized payment plans – from six weeks to 36 months, and for as low as 0% APR – and will never owe a penny in late or hidden fees.

This milestone in Affirm and Adyen’s relationship follows the significant growth the partnership has experienced since launch with average annual volume increasing by more than seven times from 2021 to 2023.

“Adyen is committed to delivering best-in-class payment experiences that help our global merchants drive growth and better serve their customers. That is why we’re excited to expand our partnership with Affirm, enabling Adyen for Platforms customers to offer this payment method,” said Davi Strazza, president of Adyen North America. “The opportunity for platforms to embed payments and financial services is incredible — a game-changing $185 billion market opportunity for SaaS platforms, according to our research with Boston Consulting Group. Together with Affirm, we’re unlocking greater flexibility for consumers across the U.S. and Canada.”

Merchants and their customers are reaping the benefits of Affirm and Adyen’s partnership. Since integrating with Affirm, AffiniPay, an Adyen partner that is a leading provider of practice management software, integrated payments and embedded fintech for professionals, has processed over $125 million in payments with Pay Later. Pay Later is AffiniPay’s legal fee financing solution powered by Affirm and exclusively available through their leading legal payments software, LawPay.

“At AffiniPay, we are relentlessly committed to providing the latest innovative technology to drive outstanding outcomes for our customers,” said Dru Armstrong, Chief Executive Officer of AffiniPay. “By partnering with market leaders like Adyen and Affirm, we are able to continuously exceed expectations for our customers.”

"Adyen has built a powerful platform to help businesses drive growth all around the world," said Wayne Pommen, Chief Revenue Officer of Affirm. "Deepening our partnership with Adyen — and continuing to build out an unparalleled network of payment partners – will further expand Affirm’s reach so that more consumers, merchants and platforms can benefit from our honest financial products.”

Offering Affirm at checkout can help businesses drive overall sales, increase average order value, and reach new customers. Adyen merchants and platforms can go here to learn more.

About Affirm

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X .

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, and eBay. The cooperation with Affirm as described in this update underlines Adyen’s continuous expansion of supported payment methods over the years.

Payment options through Affirm are subject to eligibility, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to California Finance Law License 60DBO-111681. Canada residents: Payment options through Affirm Canada Holdings Ltd. are subject to an eligibility check, depend on purchase amount, vary by merchant, and may not be available in all provinces/territories.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20241218480257/en/

Media

press@affirm.com

Source: Affirm Holdings, Inc.

FAQ

What is the growth rate of Affirm's partnership with Adyen since 2021?

The partnership has experienced significant growth with average annual volume increasing by more than seven times from 2021 to 2023.

How much has AffiniPay processed in payments using Affirm's Pay Later solution?

AffiniPay has processed over $125 million in payments using Affirm's Pay Later solution through their LawPay legal payments software.

What payment terms does Affirm (AFRM) offer through the Adyen partnership?

Affirm offers payment plans ranging from six weeks to 36 months, with rates as low as 0% APR and no late or hidden fees.

When did the partnership between Affirm and Adyen initially launch?

The partnership between Affirm and Adyen was initially launched in November 2020.

What new markets does the expanded Affirm-Adyen partnership cover?

The expanded partnership brings Affirm's monthly installments to Adyen merchants in Canada and extends to platform businesses including peer-to-peer marketplaces and crowdfunding platforms.