Aflac Teams Up with SCAD Students to Create New TV Spot Through Innovative Agency Internship
Aflac has launched a successful internship program in partnership with Savannah College of Art and Design (SCAD) and creative agency Dagger, resulting in the production of a national TV commercial titled 'Duck Dunk'. The ad features notable sports figures including Dawn Staley, Andraya Carter, and Allisha Gray, while highlighting Aflac's commitment to gender equality in sports through a hidden Easter egg showing Gray's $110,000 prize money check - representing over 50% of her annual salary.
The commercial, conceptualized by SCAD interns, addresses the historical disparity in All-Star competition prizes between NBA ($55,000) and WNBA ($2,575) players. Aflac has committed to matching the NBA prize amount for WNBA winners. Following the program's success, Aflac and Dagger are expanding their internship initiative in 2025, offering positions in Art Direction, Copywriting, Design, and Content Creation.
Aflac ha lanciato un programma di tirocinio di successo in collaborazione con il Savannah College of Art and Design (SCAD) e l'agenzia creativa Dagger, che ha portato alla produzione di un commercial televisivo nazionale intitolato 'Duck Dunk'. L'annuncio presenta figure sportive di spicco, tra cui Dawn Staley, Andraya Carter e Allisha Gray, evidenziando l'impegno di Aflac per l'uguaglianza di genere nello sport attraverso un easter egg nascosto che mostra l'assegno di $110,000 di Gray - che rappresenta oltre il 50% del suo stipendio annuale.
Il commercial, concepito dagli stagisti del SCAD, affronta la disparità storica nei premi delle competizioni All-Star tra i giocatori NBA ($55,000) e WNBA ($2,575). Aflac si è impegnata a eguagliare l'importo del premio NBA per le vincitrici della WNBA. Dopo il successo del programma, Aflac e Dagger stanno ampliando la loro iniziativa di tirocinio nel 2025, offrendo posizioni in Direzione Artistica, Copywriting, Design e Creazione di Contenuti.
Aflac ha lanzado un exitoso programa de pasantías en colaboración con el Savannah College of Art and Design (SCAD) y la agencia creativa Dagger, lo que resultó en la producción de un comercial de televisión nacional titulado 'Duck Dunk'. El anuncio presenta figuras deportivas notables, incluyendo a Dawn Staley, Andraya Carter y Allisha Gray, mientras resalta el compromiso de Aflac con la igualdad de género en el deporte a través de un huevo de pascua oculto que muestra el cheque de premio de $110,000 de Gray, lo que representa más del 50% de su salario anual.
El comercial, conceptualizado por los pasantes de SCAD, aborda la disparidad histórica en los premios de las competencias All-Star entre los jugadores de la NBA ($55,000) y la WNBA ($2,575). Aflac se ha comprometido a igualar el monto del premio de la NBA para las ganadoras de la WNBA. Tras el éxito del programa, Aflac y Dagger están ampliando su iniciativa de pasantías en 2025, ofreciendo puestos en Dirección de Arte, Redacción, Diseño y Creación de Contenidos.
애플락(Aflac)은 사바나 예술 디자인 대학교(SCAD) 및 창조적 에이전시 다거(Dagger)와 협력하여 '덕 덩크(Duck Dunk)'라는 제목의 전국 TV 광고가 제작된 성공적인 인턴십 프로그램을 시작했습니다. 이 광고에는 Dawn Staley, Andraya Carter 및 Allisha Gray와 같은 저명한 스포츠 인물들이 등장하며, Gray의 $110,000 상금 수표를 보여주는 숨겨진 이스터 에그를 통해 스포츠에서의 성 평등에 대한 Aflac의 헌신을 강조합니다. 이 금액은 그녀의 연봉의 50% 이상을 나타냅니다.
SCAD 인턴들이 구상한 이 광고는 NBA와 WNBA의 올스타 대회 상금 간의 역사적 불균형을 다룹니다. NBA 상금($55,000)과 WNBA 상금($2,575) 사이의 차이에 대해 Aflac은 WNBA 우승자에게 NBA 상금 금액을 맞추겠다고 약속했습니다. 프로그램의 성공에 이어 Aflac과 Dagger는 2025년에 인턴십 이니셔티브를 확장하여 아트 디렉션, 카피라이팅, 디자인 및 콘텐츠 제작 분야의 직책을 제공할 것입니다.
Aflac a lancé un programme de stage réussi en partenariat avec le Savannah College of Art and Design (SCAD) et l'agence créative Dagger, aboutissant à la production d'une publicité télévisée nationale intitulée 'Duck Dunk'. La publicité met en avant des figures sportives notables telles que Dawn Staley, Andraya Carter et Allisha Gray, tout en soulignant l'engagement d'Aflac envers l'égalité des sexes dans le sport à travers un œuf de Pâques caché montrant le chèque de prix de $110,000 de Gray – représentant plus de 50 % de son salaire annuel.
La publicité, conceptualisée par des stagiaires de SCAD, aborde la disparité historique dans les prix des compétitions All-Star entre les joueurs de la NBA ($55,000) et de la WNBA ($2,575). Aflac s'est engagé à égaler le montant du prix de la NBA pour les gagnantes de la WNBA. Suite au succès du programme, Aflac et Dagger étendent leur initiative de stage en 2025, offrant des postes en direction artistique, rédaction, design et création de contenu.
Aflac hat ein erfolgreiches Praktikumsprogramm in Partnerschaft mit dem Savannah College of Art and Design (SCAD) und der Kreativagentur Dagger ins Leben gerufen, das zur Produktion eines nationalen Fernsehwerbes mit dem Titel 'Duck Dunk' führte. Der Spot zeigt namhafte Sportpersönlichkeiten wie Dawn Staley, Andraya Carter und Allisha Gray und hebt Aflacs Engagement für Geschlechtergerechtigkeit im Sport durch ein verstecktes Osterei hervor, das Grays Scheck über $110.000 zeigt – was über 50% ihres Jahresgehalts entspricht.
Der Werbespot, der von SCAD-Praktikanten konzipiert wurde, thematisiert die historische Ungleichheit bei den Preisgeldern zwischen NBA ($55.000) und WNBA ($2.575) Spielern. Aflac hat sich verpflichtet, den NBA-Preisbetrag für WNBA-Gewinnerinnen zu übernehmen. Nach dem Erfolg des Programms erweitern Aflac und Dagger 2025 ihre Praktikumsinitiativen und bieten Stellen in den Bereichen Art Direction, Copywriting, Design und Content Creation an.
- Demonstrates commitment to gender equality in sports through substantial financial support
- Successfully launched innovative internship program with potential for expansion
- Created national TV campaign with high-profile sports figures
- None.
Inaugural Summer Program with Dagger Plans to Expand in 2025
The SCAD interns not only developed the concept for the Duck Dunk commercial but also worked closely with Aflac's Chief Marketing Officer, Garth Knutson, who had the creative vision to include a cleverly hidden Easter egg in the ad: Allisha's All-Star Weekend prize money check, presented by Aflac. The impressive
"One of the nation's hottest hotbeds of creative talent is right in our backyard," said Garth Knutson, Chief Marketing Officer at Aflac. "How better to keep a 20-something-year-old duck fresh than by recruiting some of the most creative 20-something minds in the country to come and work with us."
Following the success of the 2024 Dagger X Aflac internship program, Aflac and Dagger are excited to continue the initiative this summer. The organizations are currently searching for the next generation of innovative talent and will be welcoming four new interns this summer. The available positions include Art Direction, Copywriting, Design and Content Creation, providing interns with the chance to contribute and collaborate closely with the Aflac Creative Team. The program's immersive curriculum offers hands-on agency experience, allowing interns to produce real-world work that will be showcased in the public sphere.
Aflac and Dagger will be at SCAD Atlanta on January 21 for a recruitment visit, offering students an opportunity to learn more about the 2025 Dagger X Aflac internship program. Ambitious SCAD students looking to apply can submit their applications here through Jan. 26, 2025.
About Aflac Incorporated:
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for nearly seven decades to millions of policyholders and customers through its subsidiaries in the
1 LIMRA 2023 U.S. Supplemental Health Insurance Total Market Report
About Dagger:
Dagger is an independent, creatively driven, and strategy-obsessed brand-building agency based in
Dagger's wheelhouse includes brand and content strategy, campaign development, media connections, and storytelling in all forms—from advertising to branded original series.
Recent clients include: Aflac, American Cancer Society, ASW Distillery, The Atlanta Journal-Constitution, Boys & Girls Clubs of America, Cox Automotive, Driven Brands, Fiserve, Georgia Aquarium, The Home Depot, IHG Hotels & Resorts, Jack's Family Restaurants, Masonite International, Mellow Mushroom, Metro Atlanta Chamber, Rent.
Learn more about Dagger: dagger.agency.
Media Contact:
Jessica Carruth
jcarruth@dagger.agency
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SOURCE Dagger; Aflac
FAQ
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