American Eagle Wants to Inspire You to ‘Live Your Life’ Through Self-Expression and Connection
American Eagle Outfitters (NYSE: AEO) is launching its 'Live Your Life' brand platform for Fall 2024, reviving a 20-year-old slogan to inspire self-expression and connection. The campaign features Coco Gauff, Trevor Lawrence, Kristine Froseth, and Nikki Rodriguez, showcasing AE's latest denim trends.
Highlights include:
- Coco Gauff's first fashion collaboration, launching August 15
- New denim styles: Stovepipe, Barrel, and Baggy Wide Leg jeans
- Amplification across social media with 200+ influencers
- Immersive experiences in NYC and marketing initiatives across the U.S.
The campaign aims to encourage the digital generation to engage with the world around them, emphasizing AE's position as a go-to denim destination.
American Eagle Outfitters (NYSE: AEO) sta lanciando la sua piattaforma di brand 'Live Your Life' per l'autunno 2024, rilanciando uno slogan di 20 anni fa per ispirare l'auto-espressione e la connessione. La campagna vede protagonisti Coco Gauff, Trevor Lawrence, Kristine Froseth e Nikki Rodriguez, presentando le ultime tendenze denim di AE.
I punti salienti includono:
- La prima collaborazione nel mondo della moda di Coco Gauff, in uscita il 15 agosto
- Nuovi stili di denim: jeans Stovepipe, Barrel e Baggy Wide Leg
- Amplificazione sui social media con oltre 200 influencer
- Esperienze immersive a New York e iniziative di marketing negli Stati Uniti
La campagna mira a incoraggiare la generazione digitale a interagire con il mondo che li circonda, sottolineando la posizione di AE come destinazione preferita per il denim.
American Eagle Outfitters (NYSE: AEO) está lanzando su plataforma de marca 'Live Your Life' para el otoño de 2024, reviviendo un eslogan de hace 20 años para inspirar la autoexpresión y la conexión. La campaña cuenta con Coco Gauff, Trevor Lawrence, Kristine Froseth y Nikki Rodríguez, mostrando las últimas tendencias de denim de AE.
Los aspectos más destacados incluyen:
- La primera colaboración de moda de Coco Gauff, que se lanzará el 15 de agosto
- Nuevos estilos de denim: jeans Stovepipe, Barrel y Baggy Wide Leg
- Amplificación en redes sociales con más de 200 influencers
- Experiencias inmersivas en Nueva York e iniciativas de marketing en EE. UU.
La campaña tiene como objetivo animar a la generación digital a interactuar con el mundo que les rodea, enfatizando la posición de AE como destino confiable para el denim.
아메리칸 이글 아울핏터스(American Eagle Outfitters, NYSE: AEO)는 2024년 가을을 맞아 'Live Your Life' 브랜드 플랫폼을 출시하며, 20년 된 슬로건을 되살려 자기 표현과 연결을 영감 주고 있습니다. 이 캠페인에는 Coco Gauff, Trevor Lawrence, Kristine Froseth, Nikki Rodriguez가 등장하여 AE의 최신 청바지 트렌드를 선보입니다.
주요 내용은 다음과 같습니다:
- Coco Gauff의 첫 번째 패션 콜라보레이션, 8월 15일 출시
- 새로운 청바지 스타일: Stovepipe, Barrel 및 Baggy Wide Leg 진
- 200명 이상의 인플루언서를 통한 소셜 미디어 홍보
- 뉴욕에서의 몰입형 경험 및 미국 전역에서의 마케팅 이니셔티브
이 캠페인은 디지털 세대가 주변 세계와 소통하도록 장려하는 것을 목표로 하며, AE를 청바지의 주요 목적지로 강조하고 있습니다.
American Eagle Outfitters (NYSE: AEO) lance sa plateforme de marque 'Live Your Life' pour l'automne 2024, ravivant un slogan vieux de 20 ans pour inspirer l'auto-expression et la connexion. La campagne met en vedette Coco Gauff, Trevor Lawrence, Kristine Froseth et Nikki Rodriguez, présentant les dernières tendances denim d'AE.
Les points forts incluent :
- La première collaboration mode de Coco Gauff, qui sera lancée le 15 août
- Nouveaux styles de denim : jeans Stovepipe, Barrel et Baggy Wide Leg
- Amplification sur les réseaux sociaux avec plus de 200 influenceurs
- Expériences immersives à New York et initiatives marketing à travers les États-Unis
La campagne vise à encourager la génération numérique à interagir avec le monde qui les entoure, soulignant la position d'AE comme destination incontournable pour le denim.
American Eagle Outfitters (NYSE: AEO) startet seine 'Live Your Life' Markenplattform für den Herbst 2024 und belebt einen 20 Jahre alten Slogan, um Selbstexpression und Verbindung zu inspirieren. Die Kampagne zeigt Coco Gauff, Trevor Lawrence, Kristine Froseth und Nikki Rodriguez und präsentiert die neuesten Denim-Trends von AE.
Die Höhepunkte umfassen:
- Coco Gauffs erste Modekooperation, die am 15. August startet
- Neue Denim-Stile: Stovepipe, Barrel und Baggy Wide Leg Jeans
- Verstärkung in sozialen Medien mit über 200 Influencern
- Immersive Erlebnisse in New York und Marketinginitiativen in den USA
Die Kampagne zielt darauf ab, die digitale Generation zur Interaktion mit ihrer Umgebung zu ermutigen und unterstreicht die Position von AE als bevorzugtes Ziel für Denim.
- Launch of 'Live Your Life' brand platform, potentially increasing brand engagement
- Collaboration with high-profile celebrities and athletes, likely boosting brand visibility
- Introduction of new denim styles, potentially driving sales
- Coco Gauff's first fashion collaboration, possibly attracting new customers
- Extensive social media campaign with 200+ influencers, potentially increasing reach and engagement
- None.
Coco Gauff, Trevor Lawrence, Kristine Froseth and Nikki Rodriguez join the leading jeans brand to empower customers to go out and do the things they love in Fall ‘24 campaign.
American Eagle Fall 2024 Campaign featuring Coco Gauff, Trevor Lawrence, Kristine Froseth, Nikki Rodriguez; Credit: American Eagle
“We are returning to our roots with Live Your Life—a celebration of American Eagle’s heritage and a reinvigoration of an iconic brand built on self-expression, belonging and endless possibility,” said Jennifer Foyle, President & Executive Creative Director – AE and Aerie. “This fall, we are debuting an incredible collection that showcases our dominance as the go-to denim destination. Designed to inspire customers to live their lives, our classic silhouettes are paired alongside the hottest trends with Stovepipe, Barrel and Baggy Wide Leg jeans to deliver so much newness to curate your fall look.”
Headlined by some of the most recognized and celebrated names across sports and television, the cast’s unique style is highlighted by American Eagle’s latest denim trends.
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Coco Gauff, 2023 US Open champion and no. 2 singles player in the world, returns for her second AE campaign. Gauff also will debut her first-ever fashion collaboration, Coco Gauff x American Eagle, on August 15. The collection features three tops, a denim skirt, jeans, and a denim jacket with her iconic quote, “Thank you to the people who didn’t believe in me.” The collection will range from
$34.95 $89.95 - The campaign also features professional football player and star quarterback, Trevor Lawrence and actors Kristine Froseth and Nikki Rodriguez.
- Gauff, Lawrence, Froseth and Rodriguez were shot for the campaign through a variety of photo and video mediums utilizing a retro vibe. Styled in key trends from the fall collection, the cast highlights irresistible fashion moments perfect for living your life.
“Live Your Life feels more relevant today than when it was first introduced more than 20 years ago. American Eagle’s purpose has always extended beyond providing great products, and this platform embodies everything we want for our customer–optimism, connection and to empower them to be who they want to be,” said Craig Brommers, Chief Marketing Officer - AE. “We tapped into Coco, Trevor, Kristine and Nikki–all incredibly inspiring individuals–because they exemplify that greatness comes from authentically pursuing your passions. Live Your Life is a testament to how we’re inspiring a new generation to live their lives to the fullest.”
Fall Collection Highlights & ‘Live Your Life’ Amplifications
- Seasonal collection newness for her: High Rise Stovepipe Jeans, Barrel and Baggy Wide Leg Jeans, Denim Trousers, Graphic Sweatshirts, Woven and Tie Front Tops, Corset Maxi Dresses and Cargo Trousers
- Seasonal collection newness for him: Sweater Polos, Oversized Graphic Tees, Carpenter and Athletic Straight Jeans, Lived-in Cargo Pants, Joggers, and Classic Hoodies
- Live Your Life: Expect your feeds to be flooded as Live Your Life will be amplified across TikTok and Instagram by 200+ VIP talent, influencers and creators as they share how they are living their lives authentically and passionately, dressed in American Eagle. AE has partnered with the team behind viral social account, life on film and tapped notable talent including Amybeth McNulty, AnnaSophia Robb, Christopher Briney, Quinn XCII, Jonathan Daviss, Mckenna Grace, Milo Manheim, Maddie and Kenzie Ziegler, and Sterling Shepard. Influencers take photos of the experiences they are living using the hottest analog Gen Z gadget—disposable cameras.
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Live Your Life IRL: Additional Live Your Life marketing moments will include immersive experiences in NYC where passerby can interact with the campaign, as well as guerilla-style marketing with video projections, 3D billboards and wild postings around the
U.S.
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for everyone that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them. Visit www.ae.com to find your perfect pair of #AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240724639810/en/
Rebekah Margulis
SHADOW
Email: Rmargulis@weareshadow.com
Source: American Eagle Outfitters, Inc.
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