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Spruce Point Capital Management Announces Investment Opinion: Releases Report and Strong Sell Research Opinion on Aegon Ltd. (NYSE: AEG, Euronext: AGN)

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Spruce Point Capital Management has issued a detailed report expressing strong concerns about Aegon (NYSE: AEG), predicting a 25-50% potential long-term downside risk. The report focuses on Aegon's World Financial Group (WFG) division, which they estimate generates about 25% of Aegon's consolidated operating income.

The analysis raises several red flags about WFG's business model, describing it as an aggressive multi-level-marketing (MLM) operation that has faced allegations of being a pyramid scheme. The report highlights concerns about high-pressure sales tactics, aggressive recruiting practices, and heavy reliance on Index Universal Life (IUL) insurance sales.

Spruce Point also warns about competition from Global Financial Impact (GFI), founded by a former top WFG producer, which could threaten WFG's recruitment goals. Based on their analysis, they estimate Aegon's share price could fall to €2.99 – €4.67 per share.

Spruce Point Capital Management ha emesso un rapporto dettagliato esprimendo forti preoccupazioni riguardo Aegon (NYSE: AEG), prevedendo un potenziale rischio di ribasso a lungo termine del 25-50%. Il rapporto si concentra sulla divisione World Financial Group (WFG) di Aegon, che si stima generi circa il 25% del reddito operativo consolidato di Aegon.

L'analisi solleva diversi segnali d'allerta riguardo al modello di business di WFG, descrivendolo come un'operazione di marketing multi-livello (MLM) aggressiva che ha affrontato accuse di essere uno schema piramidale. Il rapporto evidenzia preoccupazioni riguardo a tattiche di vendita ad alta pressione, pratiche di reclutamento aggressive e una forte dipendenza dalle vendite di assicurazioni Index Universal Life (IUL).

Spruce Point avverte anche riguardo alla concorrenza di Global Financial Impact (GFI), fondata da un ex produttore di punta di WFG, che potrebbe minacciare gli obiettivi di reclutamento di WFG. Sulla base della loro analisi, stimano che il prezzo delle azioni di Aegon potrebbe scendere a €2.99 – €4.67 per azione.

Spruce Point Capital Management ha emitido un informe detallado expresando fuertes preocupaciones sobre Aegon (NYSE: AEG), prediciendo un potencial riesgo de caída a largo plazo del 25-50%. El informe se centra en la división World Financial Group (WFG) de Aegon, que estima genera aproximadamente el 25% del ingreso operativo consolidado de Aegon.

El análisis plantea varias señales de alarma sobre el modelo de negocio de WFG, describiéndolo como una operación de marketing multinivel (MLM) agresiva que ha enfrentado acusaciones de ser un esquema piramidal. El informe destaca preocupaciones sobre tácticas de ventas a alta presión, prácticas agresivas de reclutamiento y una fuerte dependencia de las ventas de seguros de Vida Universal Indexada (IUL).

Spruce Point también advierte sobre la competencia de Global Financial Impact (GFI), fundada por un ex productor principal de WFG, que podría amenazar los objetivos de reclutamiento de WFG. Según su análisis, estiman que el precio de las acciones de Aegon podría caer a €2.99 – €4.67 por acción.

Spruce Point Capital ManagementAegon (NYSE: AEG)에 대한 강한 우려를 제기하는 상세 보고서를 발표하며, 장기적으로 25-50%의 하락 위험을 예측했습니다. 이 보고서는 Aegon의 World Financial Group (WFG) 부문에 초점을 맞추며, 이 부문이 Aegon의 통합 운영 소득의 약 25%를 생성한다고 추정합니다.

분석에서는 WFG의 비즈니스 모델에 대한 여러 경고 신호를 제기하고, 이를 공격적인 다단계 마케팅(MLM) 운영으로 설명하며, 피라미드 계획으로 간주되는 주장에 직면했다고 언급하고 있습니다. 보고서는 고압적인 판매 전술, 공격적인 모집 관행, 그리고 Index Universal Life (IUL) 보험 판매에 대한 높은 의존도에 대한 우려를 강조합니다.

Spruce Point는 또한 WFG의 주요 생산자가 창립한 Global Financial Impact (GFI)로부터의 경쟁에 대해 경고하며, 이는 WFG의 모집 목표에 위협이 될 수 있습니다. 그들의 분석에 따르면, Aegon의 주가는 €2.99 - €4.67로 떨어질 수 있다고 추정합니다.

Spruce Point Capital Management a publié un rapport détaillé exprimant de fortes inquiétudes concernant Aegon (NYSE: AEG), prévoyant un risque potentiel de baisse à long terme de 25-50%. Le rapport se concentre sur la division World Financial Group (WFG) d'Aegon, qui représenterait environ 25% du revenu opérationnel consolidé d'Aegon.

L'analyse soulève plusieurs signaux d'alarme concernant le modèle commercial de WFG, le décrivant comme une opération de marketing multi-niveaux (MLM) agressive qui a été accusée d'être un système pyramidale. Le rapport met en évidence des préoccupations concernant des techniques de vente sous pression, des pratiques de recrutement agressives et une forte dépendance aux ventes d'assurances Index Universal Life (IUL).

Spruce Point avertit également de la concurrence de Global Financial Impact (GFI), fondée par un ancien producteur de WFG, qui pourrait menacer les objectifs de recrutement de WFG. Selon leur analyse, ils estiment que le prix de l'action d'Aegon pourrait tomber entre €2.99 et €4.67 par action.

Spruce Point Capital Management hat einen detaillierten Bericht veröffentlicht, in dem starke Bedenken hinsichtlich Aegon (NYSE: AEG) geäußert werden, mit einer Vorhersage eines potenziellen langfristigen Rückgangsrisikos von 25-50%. Der Bericht konzentriert sich auf die World Financial Group (WFG) von Aegon, die schätzungsweise etwa 25% des konsolidierten Betriebseinkommens von Aegon generiert.

Die Analyse hebt mehrere Alarmzeichen bezüglich des Geschäftsmodells von WFG hervor und beschreibt es als aggressive Multi-Level-Marketing (MLM)-Operationen, die mit dem Vorwurf konfrontiert sind, ein Pyramidensystem zu sein. Der Bericht betont Bedenken hinsichtlich aggressiver Verkaufsstrategien, aggressiver Rekrutierungsmethoden und einer starken Abhängigkeit von Verkaufszahlen von Index Universal Life (IUL)-Versicherungen.

Spruce Point warnt auch vor der Konkurrenz von Global Financial Impact (GFI), das von einem ehemaligen Top-WFG-Produzenten gegründet wurde, was die Rekrutierungsziele von WFG bedrohen könnte. Aufgrund ihrer Analyse schätzen sie, dass der Aktienpreis von Aegon auf €2.99 - €4.67 pro Aktie fallen könnte.

Positive
  • Company reported €18,641 million in revenues and €1,471 million in operating income for trailing 12 months ended June 2024
Negative
  • Estimated 25-50% potential long-term downside risk in share price
  • WFG division faces allegations of operating as a pyramid scheme
  • Evidence of high-pressure sales tactics and FTC complaints
  • Declining multi-ticket agents in Q3'24
  • Growing competition from GFI threatening recruitment goals
  • Heavy dependence on controversial IUL policies (60-70% of new life product sales)

Insights

This short-seller report from Spruce Point Capital raises serious concerns about Aegon's business model, particularly its World Financial Group (WFG) division. The report estimates WFG contributes ~25% of Aegon's consolidated operating income, making it a significant revenue driver. The allegations of aggressive MLM practices and potential pyramid scheme characteristics pose substantial regulatory and operational risks. The emergence of competitor GFI, founded by a former top WFG producer, threatens WFG's growth targets and agent retention. The projected 25-50% downside risk (€2.99-€4.67 per share) is particularly concerning given WFG's significant contribution to earnings and the regulatory scrutiny facing MLM businesses.

The report raises significant legal and regulatory red flags regarding WFG's business practices. The FTC complaints, obtained through FOIA requests, documenting high-pressure tactics and potentially misleading recruitment practices could attract increased regulatory scrutiny. The allegations of pyramid scheme characteristics, while not proven, align with known FTC warning signs. The documented aggressive sales tactics for IUL policies and potentially misleading income claims could violate insurance regulations and consumer protection laws. These legal vulnerabilities expose Aegon to substantial regulatory risk and potential enforcement actions.

The competitive threat from GFI appears substantial, with their claimed recruitment of 26,000 agents in just one year representing a significant challenge to WFG's growth targets. The decline in WFG's multi-ticket agents and weakening website traffic metrics, contrasted with GFI's momentum, suggests a potential structural shift in the market. The heavy reliance on IUL products (60-70% of new life sales) in a complex, fee-heavy product category adds vulnerability to WFG's business model. With analysts projecting only 7% upside and these structural challenges, the risk-reward profile appears unfavorable.

NOTE TO EDITORS: The Following is an Investment Opinion Issued by Spruce Point Capital Management

Illustrates Why We Believe World Financial Group Operates an Aggressive Multi-Level-Marketing Business but Has Faced Allegations of Being a Pyramid Scheme

Provides Evidence of FTC “Warning Signs” Such as Aggressive Claims in Their Recruiting and Sales Tactics

Questions Management’s Choice to Rely on Indexed-Universal Life Insurance Sales for Growth

Expresses Concerns Over an Upstart Competitor Founded by One of World Financial Group’s Former Top Producing Agents and the Impact It Could Have On World Financial Group’s Recruiting Goals

Estimates That a Sum-of-Parts Illustrative Valuation of Aegon’s Business Suggests That the Share Price Could Be Overvalued and Have 25%50% Potential Long-Term Downside Risk

NEW YORK--(BUSINESS WIRE)-- Spruce Point Capital Management, LLC (“Spruce Point” or “we” or “us”), a New York-based investment management firm that focuses on forensic research and short-selling, today issued a detailed report entitled, “Insuring Against An Aggressive MLM”, that outlines why we believe and estimate that shares of Aegon Ltd. (NYSE: AEG, Euronext: AGN) ("Aegon" or the "Company") face up to 25%50% potential long-term downside risk, or €2.99€4.67 ($3.14$4.91) per share. Download and view the report and its Full Legal Disclaimer by visiting www.SprucePointCap.com for additional information and exclusive updates.

***

Spruce Point Report Overview

Aegon is a global financial services company specializing in life insurance, pensions, and asset management. The Company offers a range of financial products and services for both individuals and businesses, including retirement planning, investment solutions, employee benefits, and life insurance policies. Founded in the Netherlands, Aegon operates in over 20 countries, including the United States, where it operates under the World Financial Group (“WFG”) and Transamerica brands. Through its WFG brand, the Company distributes life insurance products to low and middle-income households across North America. As of the trailing 12 months ended June 30, 2024, the Company reported €18,641 million and €1,471 million of revenues and operating income, respectively.

The concerns we outline in our report include:

  • We believe that WFG generates a significant portion of Aegon’s results and that WFG is operating an aggressive multi-level-marketing (“MLM”) business that exposes Aegon to risk.
    • A recent lawsuit alleges that WFG operates as an MLM, with one case going so far as to allege it is a “massive pyramid scheme”. In response, WFG even recently addressed concerns about the legitimacy of its business to dispel the notion that it is a pyramid scheme on its website.
    • MLM business models are fraught with risk and frequently fail due to recruitment pressures to sustain growth and high agent turnover.
    • While MLMs are legal, pyramid schemes are not. The Federal Trade Commission (“FTC”) provides warning signs to look for in identifying a pyramid scheme such as extravagant promises made by promoters about earnings potential, encouragement to buy the products, and playing on emotions or using high pressure tactics.
    • We estimate that WFG may be responsible for generating as much as 35% of Aegon America’s operating income, equating to roughly 25% of Aegon’s consolidated operating income.

  • Our research found evidence of high-pressure tactics and failure to highlight product downside risks, which is consistent with some recent FTC complaints uncovered from a Freedom of Information Act (“FOIA”) request.
    • FTC complaints document a range of concerns such as high-pressure tactics, higher ups getting paid bonuses to recruit, failure to highlight product downside risks, and cult-like behavior. In our research process, we sent someone through the recruitment process who was told, “our biggest product is this business opportunity here. And of course, if you take advantage of the business opportunity, the first thing you want to do is put the mask on yourself. And take advantage of the products that we have to offer.”
    • Moreover, WFG is highly dependent on the sale of Index Universal Life (“IUL”) policies, which we estimate are 60%-70% of its new life product sales. IULs have come under fire as controversial insurance products due to their complexity and high fees, which makes them incredibly difficult for the average person to understand. WFG recruiters used highly aggressive language by making claims about IULs such as “…Because there's a guarantee that you won't lose any money,” and “…It works as an investment on steroids. You get up to 13, 14, sometimes 20, 25, 30% interest,” and “I-U-L remember, I told you to write down index universal life. If you can qualify for that baby, your future is brighter than the sun. You need sunglasses to see your future because it's so bright.”
    • The recruiter also provided illustrations that indicated monthly earnings potential of $4,320 through four sales per month, when in reality agents make just 0.4 sales per month and the average agent makes approximately $6,500 per year, which does not include costs. The recruiter also used emotionally charged language suggesting that they were “at war” against financial issues, while multiple Elite Circle groups for higher level agents make use of questionable military and ideological symbolism in training programs.
    • Ultimately, we believe WFG is an aggressive MLM, and we call for WFG to implement more conservative practices and better oversight of agents to dispel allegations in the market that it is a pyramid scheme.

  • We believe an upstart competitor founded by one of WFG’s former top producers may pose a threat to WFG’s recruiting goals.
    • Global Financial Impact (“GFI”) is a financial services platform recently founded by Eric Olson, who was at one point among WFG’s top three producing agents. In roughly a year, GFI claims to have signed 26K new agents, with some being long-tenured top producers for WFG. By comparison, WFG aims to grow its agent force from ~82K today, to 110K by 2027. However, we believe GFI’s early momentum may act as a major headwind to this goal.
    • In fact, the number of WFG multi-ticket agents declined on a sequential basis in Q3’24, which could be an indicator that Olson’s GFI is having an impact. Moreover, website traffic data from Similarweb indicates that GFI has strong momentum year-to-date while WFG’s traffic data has been declining.

  • We believe Aegon’s sell-side analysis do not properly account for the structural risks that exist in the Company’s North American WFG business.
    • Furthermore, with analysts projecting just 7% upside to consensus price targets, we do not believe there is a favorable risk / reward in owning shares given elevated regulatory risks for MLMs and growing competitive forces. Based on our sum-of-parts potential valuation, we estimate a long-term share price range of approximately €2.99€4.67 ($3.14$4.91) per share (25%50% downside risk).
    • We expect Aegon to underperform the insurance sector along with the broader equity market.

***

Please note that the items summarized in this press release are expanded upon and supported with data, public filings and records, and images in Spruce Point’s full report. As a reminder, our full report, along with its investment disclaimers, can be downloaded and viewed at www.SprucePointCap.com.

As disclosed, Spruce Point and/or its clients have a short position in Aegon Ltd. (NYSE: AEG, Euronext: AGN) and owns derivative securities that stand to net benefit if its share price falls. Following publication of the report, we intend to continue transacting in the securities covered therein, and we may be long, short, or neutral at any time hereafter regardless of our initial opinion. For additional important information, please review the “Full Legal Disclaimer” contained in the report.

About Spruce Point

Spruce Point Capital Management, LLC is a forensic fundamentally-oriented investment manager that focuses on short-selling, value and special situation investment opportunities.

Daniel Oliver

Spruce Point Capital Management

doliver@sprucepointcap.com

(914) 999-2019

Source: Spruce Point Capital Management, LLC

FAQ

What is Spruce Point's price target for Aegon (AEG) stock?

Spruce Point estimates a long-term share price range of €2.99 – €4.67 ($3.14 – $4.91) per share, representing a 25-50% downside risk.

How much of Aegon's (AEG) operating income comes from World Financial Group?

According to the report, WFG is estimated to generate approximately 25% of Aegon's consolidated operating income.

What are the main concerns about Aegon's (AEG) World Financial Group division?

The main concerns include allegations of operating as a pyramid scheme, aggressive MLM practices, high-pressure sales tactics, and heavy reliance on controversial IUL insurance products.

What is the competitive threat to Aegon's (AEG) World Financial Group?

Global Financial Impact (GFI), founded by former top WFG producer Eric Olson, has signed 26,000 new agents in about a year and is potentially affecting WFG's recruitment goals.

What percentage of WFG's new life product sales are Index Universal Life (IUL) policies?

According to the report, IUL policies represent approximately 60-70% of WFG's new life product sales.

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