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Advantage Solutions Receives Amazon’s Inaugural Gold Tier Award, Reflecting Excellence in Omnicommerce Performance

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Advantage Solutions Inc. (NASDAQ: ADV) has been awarded Amazon's inaugural Gold Tier award, recognizing its exceptional 98% score for on-time, accurate delivery in the Amazon Baby Registry Welcome Box program. Advantage is on track to ship nearly one million boxes in 2024, containing over 43 million product samples since 2019. The company's omnichannel sampling solutions span various categories, connecting brands with consumers at key life stages.

Advantage Unified Commerce, the digital marketing arm of Advantage Solutions, has enabled most of its clients to achieve double-digit growth in Amazon stores in 2023. The company offers full-service e-commerce capabilities, including operations, merchandising, advertising, and more. Recently, Advantage was also ranked as the 16th largest agency company worldwide and 7th largest in North America in the 2024 AdAge Agency Report.

Advantage Solutions Inc. (NASDAQ: ADV) ha ricevuto il primo premio Gold Tier di Amazon, riconoscendo il suo eccezionale punteggio del 98% per la consegna accurata e puntuale nel programma Welcome Box di Amazon Baby Registry. Advantage è sulla buona strada per spedire quasi un milione di box nel 2024, contenenti oltre 43 milioni di campioni di prodotto dal 2019. Le soluzioni di campionamento omnicanale dell'azienda coprono varie categorie, collegando i marchi con i consumatori in momenti chiave della vita.

Advantage Unified Commerce, il braccio di marketing digitale di Advantage Solutions, ha permesso a molti dei suoi clienti di raggiungere una crescita a doppia cifra nei negozi Amazon nel 2023. L'azienda offre capacità di e-commerce complete, che includono operazioni, merchandising, pubblicità e altro. Recentemente, Advantage è stata anche classificata come la 16ª agenzia più grande a livello mondiale e 7ª in Nord America nel rapporto delle agenzie AdAge 2024.

Advantage Solutions Inc. (NASDAQ: ADV) ha sido galardonada con el primer premio Gold Tier de Amazon, reconociendo su excepcional puntaje del 98% por la entrega precisa y puntual en el programa Welcome Box de Amazon Baby Registry. Advantage está en camino de enviar casi un millón de cajas en 2024, conteniendo más de 43 millones de muestras de productos desde 2019. Las soluciones de muestreo omnicanal de la empresa abarcan varias categorías, conectando marcas con consumidores en etapas clave de la vida.

Advantage Unified Commerce, el brazo de marketing digital de Advantage Solutions, ha permitido que la mayoría de sus clientes logren un crecimiento de dos dígitos en las tiendas de Amazon en 2023. La empresa ofrece capacidades de comercio electrónico de servicio completo, que incluyen operaciones, comercialización, publicidad y más. Recientemente, Advantage también fue clasificada como la 16ª agencia más grande a nivel mundial y 7ª en América del Norte en el Informe de Agencias AdAge 2024.

Advantage Solutions Inc. (NASDAQ: ADV)는 아마존의 첫 번째 골드 티어 상을 수상했으며, 이는 아마존 베이비 레지스트리 웰컴 박스 프로그램에서 98%의 탁월한 정확도와 정시 배달 점수를 인정받은 것입니다. Advantage는 2024년에 거의 100만 개의 박스를 배송할 계획입니다, 2019년 이후 4천3백만 개 이상의 제품 샘플이 포함될 예정입니다. 이 회사의 옴니채널 샘플링 솔루션은 다양한 카테고리를 아우르며, 브랜드와 소비자를 중요한 인생 단계에서 연결합니다.

Advantage Unified Commerce는 Advantage Solutions의 디지털 마케팅 부서로, 2023년에는 대부분의 고객이 아마존 매장에서 두 자릿수 성장을 달성하도록 도왔습니다. 이 회사는 운영, 상품화, 광고 등을 포함한 종합적인 전자상거래 기능을 제공합니다. 최근 Advantage는 2024년 AdAge Agency Report에서 전 세계 16위, 북미에서 7위의 최대 에이전시로 선정되었습니다.

Advantage Solutions Inc. (NASDAQ: ADV) a reçu le premier prix Gold Tier d'Amazon, reconnaissant son score exceptionnel de 98% pour la livraison précise et ponctuelle dans le programme Welcome Box d'Amazon Baby Registry. Advantage est sur la bonne voie pour expédier près d'un million de boîtes en 2024, contenant plus de 43 millions d'échantillons de produits depuis 2019. Les solutions de sampling omnicanal de l'entreprise couvrent diverses catégories, reliant les marques aux consommateurs à des étapes clés de leur vie.

Advantage Unified Commerce, le bras marketing numérique d'Advantage Solutions, a permis à la plupart de ses clients d'atteindre une croissance à deux chiffres dans les magasins Amazon en 2023. L'entreprise offre des capacités de e-commerce complètes, y compris les opérations, le merchandising, la publicité et plus encore. Récemment, Advantage a également été classé comme la 16e plus grande agence au monde et 7e en Amérique du Nord dans le rapport des agences AdAge 2024.

Advantage Solutions Inc. (NASDAQ: ADV) wurde mit dem ersten Gold Tier Award von Amazon ausgezeichnet, das für ihre außergewöhnliche Punktzahl von 98% für pünktliche und genaue Lieferung im Amazon Baby Registry Welcome Box Programm anerkannt wird. Advantage plant, 2024 fast eine Million Boxen zu versenden, die seit 2019 über 43 Millionen Produktproben enthalten. Die omnichannel Samplinglösungen des Unternehmens decken verschiedene Kategorien ab und verbinden Marken mit Verbrauchern in wichtigen Lebensphasen.

Advantage Unified Commerce, der digitale Marketingzweig von Advantage Solutions, hat den meisten seiner Kunden im Jahr 2023 ein zweistelliges Wachstum in Amazon-Stores ermöglicht. Das Unternehmen bietet umfassende E-Commerce-Dienstleistungen an, die Betrieb, Merchandising, Werbung und mehr umfassen. Kürzlich wurde Advantage auch als 16. größte Agentur weltweit und 7. größte in Nordamerika im AdAge Agency Report 2024 eingestuft.

Positive
  • Received Amazon's inaugural Gold Tier award for 98% on-time, accurate delivery score
  • On track to ship nearly 1 million Amazon Baby Registry Welcome Boxes in 2024
  • Distributed over 43 million product samples through Amazon Baby Registry Welcome Boxes since 2019
  • Enabled majority of clients to achieve double-digit growth in Amazon stores in 2023
  • Ranked 16th largest agency company worldwide and 7th largest in North America in 2024 AdAge Agency Report
Negative
  • None.

Advantage Solutions' Gold Tier award from Amazon is a significant achievement, highlighting their excellence in fulfillment operations. With a 98% score for Amazon's Baby Registry Welcome Boxes, Advantage has demonstrated exceptional performance in a critical area of e-commerce. This recognition could potentially lead to:

  • Increased trust from existing clients
  • Attraction of new brand partnerships
  • Enhanced competitive positioning in the e-commerce services market

The company's projection of shipping nearly one million Amazon Baby Registry Welcome Boxes this year indicates strong growth in this segment. Moreover, Advantage's full-service offerings have enabled double-digit growth for most clients on Amazon in 2023, showcasing their ability to drive tangible results in a competitive marketplace. This positions Advantage Solutions favorably for continued growth in the e-commerce sector.

Advantage Solutions' success in digital sampling, particularly with Amazon's Baby Registry Welcome Boxes, demonstrates a powerful marketing strategy. By facilitating the distribution of over 43 million samples since 2019, they've created a significant touchpoint for brands to connect with new parents at a important decision-making stage. This approach offers multiple benefits:

  • Brand exposure to a highly targeted audience
  • Potential for long-term customer acquisition
  • Increased sales conversion on Amazon.com

Their diverse omnichannel sampling capabilities, including gift with purchase and subscription boxes, further solidify their position as a versatile marketing partner. The recognition as the 16th largest agency company worldwide in the 2024 AdAge Agency Report underscores their growing influence in the marketing landscape, potentially attracting more high-profile clients and partnerships.

Award affirms Advantage’s role as a market leader in comprehensive e-commerce solutions, with full-service Amazon capabilities to drive exceptional growth for brands

ST. LOUIS, Aug. 06, 2024 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ: ADV), a leading provider of sales and marketing services to consumer goods manufacturers and retailers, announced today it has been named one of the first companies to win Amazon’s inaugural Gold Tier award.

Amazon’s Gold Tier award recognizes direct fulfillment vendors that have a 96% or better score for on-time, accurate delivery. Advantage is an industry leader in omnichannel sampling and shopper experience programs. The company collaborates with leading consumer packaged goods brands and retailers to drive trial in-store and online. Advantage offers omnichannel sampling solutions across categories including Personal Care, Food, Beauty, and Baby, connecting with shoppers at various life stages. It scored a 98% for its work with Amazon’s Baby Registry Welcome Boxes, which are filled with assorted product samples such as diapers, wipes, lotions, bottles, pacifiers, toys, and more for expectant parents who register for gifts with Amazon.com.

“Digital sampling is critical when introducing brands to shoppers as they enter key moments in their lives, and these boxes are often the first interaction soon-to-be parents have with the brands and products they’ll come to know and love while caring for their child,” said Michael Small, senior account manager of customer experience partnerships at Advantage Solutions. “Advantage is on pace to ship nearly one million Amazon Baby Registry Welcome Boxes this year, a distribution record for the program.”

Since 2019, Advantage has produced and shipped more than 3.5 million Amazon Baby Registry Welcome Boxes to consumers, including more than 43 million samples, all while driving sales, customer acquisition, and purchase conversion on Amazon.com. Advantage handles nearly all aspects of the Amazon Baby Registry Welcome Box production and distribution, including curating and procuring products alongside a dedicated salesperson, as well as producing and printing all program materials, packaging, and sales collateral.

Advantage collaborates with brands and retailers on additional omnichannel sampling capabilities such as gift with purchase, online order sampling, subscription boxes, virtual advisors, and connected sampling via digital engagement and QR codes.

In addition to digital sampling, Advantage also owns end-to-end sales execution for dozens of brands in Amazon stores, including operations, merchandising, retailer negotiations, chargebacks, advertising, and more. The full-service offerings from Advantage Unified Commerce, the digital marketing agency of Advantage Solutions, enabled the vast majority of its clients to achieve double-digit growth in Amazon stores in 2023.

“Our position as one of Amazon’s leading trusted agencies sets us apart from other agencies and establishes our capabilities as a true differentiator in the market," said Fahim Naim, SVP of e-commerce sales at Advantage Unified Commerce. “We deliver shopper-centric solutions that drive storefront growth for our brands – which enabled nearly all of our clients to achieve double-digit growth on Amazon in the past year. Our full-service offerings allow them to concentrate on their core business activities while we focus on ensuring they stay ahead of their competitors.”

The Amazon Gold Tier award follows closely on the heels of additional industry recognitions for Advantage. The company was recently named the 16th largest agency company worldwide and the 7th largest in North America in the 2024 AdAge Agency Report, underscoring the profound impact of the company’s omnicommerce capabilities at the intersection of consumer brands and retailers.

For more information on Advantage Solutions, please visit: AdvantageSolutions.net.

About Advantage Solutions
Advantage Solutions is a leading provider of outsourced sales and marketing solutions uniquely positioned at the intersection of brands and retailers. Our data- and technology-driven services — which include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others — help brands and retailers of all sizes get products into the hands of consumers, wherever they shop. As a trusted partner and problem solver, we help our clients sell more while spending less. Advantage has offices throughout North America and strategic investments in select markets throughout Africa, Asia, Australia, Latin America and Europe through which the company serves the global needs of multinational, regional and local manufacturers. For more information, please visit advantagesolutions.net.

Peter Frost
press@advantagesolutions.net


FAQ

What award did Advantage Solutions (ADV) receive from Amazon in 2024?

Advantage Solutions (ADV) received Amazon's inaugural Gold Tier award in 2024, recognizing direct fulfillment vendors with a 96% or better score for on-time, accurate delivery.

How many Amazon Baby Registry Welcome Boxes is Advantage Solutions (ADV) expected to ship in 2024?

Advantage Solutions (ADV) is on pace to ship nearly one million Amazon Baby Registry Welcome Boxes in 2024.

What growth did Advantage Solutions (ADV) clients achieve in Amazon stores in 2023?

The vast majority of Advantage Solutions (ADV) clients achieved double-digit growth in Amazon stores in 2023, thanks to the company's full-service e-commerce offerings.

How did Advantage Solutions (ADV) rank in the 2024 AdAge Agency Report?

Advantage Solutions (ADV) was ranked as the 16th largest agency company worldwide and the 7th largest in North America in the 2024 AdAge Agency Report.

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