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UKG Hires Sarah Hodges as Chief Marketing Officer

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UKG has announced Sarah Hodges as its new Chief Marketing Officer, effective January 6, 2025. Hodges brings over 20 years of marketing experience from global SaaS providers, currently serving as CMO at Procore Technologies (NYSE: PCOR). She previously held various roles at Autodesk, including general manager of ShotGrid and vice president of product management.

In her new role, Hodges will report to UKG President Rachel Barger and lead brand awareness, creative experiences, product and industry marketing, field marketing, and customer advocacy. This appointment is part of UKG's recent leadership expansion, which includes new executives in key positions such as Chief Communications Officer, President CFO, and Chief Product Officer.

UKG ha annunciato Sarah Hodges come nuovo Chief Marketing Officer, a partire dal 6 gennaio 2025. Hodges porta con sé oltre 20 anni di esperienza nel marketing, accumulati presso fornitori globali di SaaS, e attualmente ricopre il ruolo di CMO in Procore Technologies (NYSE: PCOR). In precedenza, ha ricoperto vari ruoli in Autodesk, tra cui quello di direttore generale di ShotGrid e vicepresidente della gestione dei prodotti.

In questo nuovo ruolo, Hodges riporterà al presidente di UKG, Rachel Barger, e guiderà la consapevolezza del marchio, le esperienze creative, il marketing di prodotto e di settore, il marketing sul campo e la difesa dei clienti. Questa nomina fa parte dell'espansione recente della leadership di UKG, che include nuovi dirigenti in posizioni chiave come Chief Communications Officer, Presidente CFO e Chief Product Officer.

UKG ha anunciado a Sarah Hodges como su nueva Chief Marketing Officer, con efecto a partir del 6 de enero de 2025. Hodges aporta más de 20 años de experiencia en marketing de proveedores globales de SaaS, y actualmente se desempeña como CMO en Procore Technologies (NYSE: PCOR). Anteriormente, ocupó varios cargos en Autodesk, incluyendo directora general de ShotGrid y vicepresidenta de gestión de productos.

En su nuevo puesto, Hodges reportará a la presidenta de UKG, Rachel Barger, y liderará la concienciación de la marca, las experiencias creativas, el marketing de productos y de la industria, el marketing de campo y la defensa del cliente. Este nombramiento es parte de la reciente expansión del liderazgo de UKG, que incluye nuevos ejecutivos en posiciones clave como Chief Communications Officer, Presidente CFO y Chief Product Officer.

UKG는 Sarah Hodges를 새로운 Chief Marketing Officer로 임명한다고 발표했으며, 이는 2025년 1월 6일부터 효력이 발생합니다. Hodges는 글로벌 SaaS 공급업체에서 20년 이상의 마케팅 경험을 가지고 있으며, 현재 Procore Technologies (NYSE: PCOR)에서 CMO로 재직 중입니다. 이전에는 Autodesk에서 ShotGrid의 총괄 매니저와 제품 관리 부사장 등의 다양한 역할을 수행했습니다.

새로운 역할에서 Hodges는 UKG의 사장 Rachel Barger에게 보고하며, 브랜드 인지도, 창의적인 경험, 제품 및 산업 마케팅, 현장 마케팅, 고객 옹호를 이끌게 됩니다. 이번 임명은 Chief Communications Officer, Presidente CFO, Chief Product Officer와 같은 주요 직위에 새 임원들이 포함된 UKG의 최근 리더십 확대의 일환입니다.

UKG a annoncé Sarah Hodges comme nouvelle Chief Marketing Officer, à compter du 6 janvier 2025. Hodges apporte plus de 20 ans d'expérience en marketing au sein de fournisseurs de SaaS mondiaux, et elle occupe actuellement le poste de CMO chez Procore Technologies (NYSE: PCOR). Auparavant, elle a occupé divers postes chez Autodesk, y compris directeur général de ShotGrid et vice-présidente de la gestion des produits.

Dans son nouveau rôle, Hodges rendra compte à la présidente de UKG, Rachel Barger, et dirigera la notoriété de la marque, les expériences créatives, le marketing produit et sectoriel, le marketing terrain et le plaidoyer client. Cette nomination fait partie de l'expansion récente de la direction de UKG, qui comprend de nouveaux dirigeants à des postes clés tels que Chief Communications Officer, Président CFO et Chief Product Officer.

UKG hat Sarah Hodges als neue Chief Marketing Officer angekündigt, die am 6. Januar 2025 wirksam wird. Hodges bringt über 20 Jahre Erfahrung im Marketing von globalen SaaS-Anbietern mit und ist derzeit CMO bei Procore Technologies (NYSE: PCOR). Zuvor hatte sie verschiedene Positionen bei Autodesk inne, darunter General Manager von ShotGrid und Vice President für Produktmanagement.

In ihrer neuen Rolle wird Hodges an die Präsidentin von UKG, Rachel Barger, berichten und die Markenbekanntheit, kreative Erlebnisse, Produkt- und Branchendienstleistungen, Feldmarketing und Kundenvertretung leiten. Diese Ernennung ist Teil der jüngsten Führungserweiterung von UKG, die neue Führungskräfte in Schlüsselpositionen wie Chief Communications Officer, Präsident CFO und Chief Product Officer umfasst.

Positive
  • Appointment of experienced executive with 20+ years in marketing and go-to-market strategy
  • Strong track record in global SaaS companies (Procore and Autodesk)
  • Part of broader strategic leadership expansion strengthening executive team
Negative
  • None.

Key Points:

  • Hodges brings a 20-year track record of marketing success and go-to-market strategic execution at global SaaS providers Autodesk and Procore Technologies
  • Starting on January 6, Hodges will lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences

LOWELL, Mass. & WESTON, Fla.--(BUSINESS WIRE)-- UKG, a leading provider of HR, payroll, workforce management, and culture solutions, today announced that Sarah Hodges will join the company as chief marketing officer (CMO) on January 6, 2025. Hodges will report to UKG President, GTM, Rachel Barger, and lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences.

(Photo: Business Wire)

(Photo: Business Wire)

“Sarah is a passionate leader with a customer-centric mindset, bringing more than 20 years of experience in impactful marketing and go-to-market strategy to UKG,” said Barger. “She possesses a deep understanding of frontline worker populations and has an exceptional track record of driving transformative change to grow brand affinity across key market segments worldwide. Building on our strong foundation and market leadership, Sarah will be influential in writing the next chapter of our UKG growth story with an enthusiastic focus on keeping our customers and their tens of millions of employees at the center of everything we do.”

Hodges is currently CMO at Procore Technologies (NYSE: PCOR) where she is responsible for the development of the strategic marketing plan and execution of all marketing activities globally. Prior to Procore, Hodges held various roles at multinational software leader Autodesk (NASDAQ: ADSK), including general manager of ShotGrid, the company’s cloud-based production planning solution, and vice president of product management for its Media and Entertainment portfolio.

“While the majority of my career has been with established, global SaaS companies, I believe in using an entrepreneurial mindset to accelerate progress and take companies to new heights. With its unique blend of market-leading, 75-year history and innovation agility, UKG is the perfect fit for me,” said Hodges. “I cannot wait to tap into UKG’s unparalleled data insights on the world of work to continue to disrupt the HCM industry and drive positive change for 80,000-plus organizations and around the world.”

Hodges, who will be based out of the company’s Lowell, Mass. headquarters, is also a member of the Board of Trustees at Boston Children’s Museum and is a sought-after speaker on the topic of women in technology.

Following the appointment of UKG CEO Jennifer Morgan in July, UKG continues to add key executives to its leadership suite, including inaugural Chief Communications Officer Jennifer Hanley, incoming President, CFO Arlen Shenkman, who will join the same day as Hodges, and Chief Product Officer Suresh Vittal, who will join the company on January 20, 2025.

About UKG

At UKG, our purpose is people®. We are on a mission to inspire every organization to become a great place to work through HCM technology built for all. More than 80,000 organizations across all sizes, industries, and geographies trust UKG HR, payroll, workforce management, and culture cloud solutions to drive great workplace experiences and make better, more confident people and business decisions. With the world’s largest collection of people data, work data, and culture data combined with rich experience using artificial intelligence in the service of people, we connect culture insights with business outcomes to show what’s possible when organizations invest in their people. To learn more, visit ukg.com.

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Copyright 2024 UKG Inc. All rights reserved. For a full list of UKG trademarks, please visit ukg.com/trademarks. All other trademarks, if any, are property of their respective owners. All specifications are subject to change.

media@ukg.com

Source: UKG

FAQ

When will Sarah Hodges start as CMO at UKG, coming from PCOR?

Sarah Hodges will start as Chief Marketing Officer at UKG on January 6, 2025, transitioning from her current role as CMO at Procore Technologies (PCOR).

What experience does Sarah Hodges bring from PCOR to UKG?

At Procore Technologies (PCOR), Hodges served as CMO responsible for developing strategic marketing plans and executing global marketing activities. She brings over 20 years of experience in marketing and go-to-market strategy.

What positions did Sarah Hodges hold before joining PCOR?

Before joining Procore (PCOR), Hodges worked at Autodesk (ADSK) where she held positions including general manager of ShotGrid and vice president of product management for the Media and Entertainment portfolio.

What will be Sarah Hodges' responsibilities after leaving PCOR for UKG?

At UKG, Hodges will lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences, reporting to UKG President Rachel Barger.

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